You’re smart. (You do work in higher ed, after all.) You know your stuff. You have ideas. New ideas. Good ideas. And yet—your clients (internal or external) don’t want your ideas. Or your style guide. They know what they want: the same thing they’ve been doing for the last ten years. Why won’t they just listen to you? The answer is finding ways to turn to client relationships into real collaborations. When we move from a conformance mindset to a collaboration mindset, we can find ourselves in the position to do our best work—work our clients will love. What you’ll learn: • How to move from a conformance to a collaboration mindset. • Using workshop techniques (like job stories, pair writing, mad libs, and more) in meeting settings. • How to uncover the real problems your clients are facing, and solve them—together.