Michael Darby Credentials

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This presentation gives an overview of my career to date and includes projects undertaken before beginning Pod in 2001. I would be very happy to talk through this work in detail with you, because as always the spoken word adds an extra dimension to a presentation.

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Michael Darby Credentials

  1. 2. Michael Darby, Pod Design <ul><li>28+ years experience </li></ul><ul><li>Hybrid: design, marketing, brand strategy, writing and communications </li></ul><ul><li>It’s all about communication… so it must be all about thinking too </li></ul><ul><li>Design has been trivialised </li></ul><ul><li>Simplicity is everything </li></ul><ul><li>“ Don’t ask me to design a bridge…” </li></ul>
  2. 3. “ … just tell me “ that you want “ to cross the “ river… ”
  3. 4. Client experience Belgium FedEx Cyprus Popular Bank of Cyprus Denmark Santaris Pharma France Alcatel, Groupe Bull, Germany Compaq, Deutsche Bank, Hanseatica Holland Ruijters Bank International Cargill, HSBC, Orange, Reckitt & Coleman, IBM Ireland AIB Norway Narvessen South Africa Nedcor Spain Galerias Preciados Switzerland Bally, Barry Callebaut, Eutectic + Castolin, Schindler, SwissAir, SwissRe, UBS UAE Schuster, Pechtold & Partners, SHM UK Abbey National, BMW, Boeing, Citibank, Deloitte Haskins + Sells, Midland Bank, The Halifax, Intelligent Energy, Leeds Permanent Building Society, Prudential, RAB, Siemens, Zanders, Philips, Allders, Jaeger, Ryman, Earls Court Olympia, IIR, Miller Freeman, P&0, BT, Orange, COLT Telecom plc, ATEI, TMA, Picon, British Rail, London Underground, Sally Travel, Greycoat, Grosvenor Square Properties, Heron, Ladbroke Group, MEPC, Prudential Portfolio Managers, Thames Television, University of Cambridge, Wimpey plc.
  4. 5. I think in words and pictures …
  5. 6. Brand reinforcement Miller Freeman plc The communication of a sales message to exhibitors at a men’s classic fashion trade show, which was under threat from a “young and groovy” rival show.
  6. 11. Brand reinforcement Boeing Assisting Boeing’s marketing with brand messages and ideas.
  7. 14. Market-specific branding Zanders The design of targeted promotions to specific markets: Zanders is a high quality German paper mill and had not previously targeted the English design community with its papers.
  8. 16. Internal brand communication University of Cambridge The compilation, writing and design of visual identity branding guidelines for a non brand- and non design-literate audience.
  9. 18. Brand communication Swissair The internal dissemination of a global corporate message utilising elements of the existing visual identity. (Undertaken while at Dialog)
  10. 22. Brand maintenance Orange The writing and implementation of joint branding guidelines, ensuring an appropriately weighted image at all times in co–branding exercises.
  11. 24. Corporate identity The Leeds The creation, implementation and management of a financial services corporate identity. Seven years+ project.
  12. 30. Visual identity Various A selection of other visual identities, both large– and small–scale.
  13. 36. Brand creation Intelligent Energy The creation and management of an international brand, from pre-funding inception to IPO and beyond. Ongoing…
  14. 37. Intelligent Energy – Stationery – Literature system – Multi–media communications (including film) – Exhibitions/interiors – Website – Advertising – Product design coordination and launch (ENV) – Guidelines/internal communications tools – Brand expression and definition.
  15. 51. Digital Christmas card
  16. 72. Communications and branding activity created a global audience of over one third billion people
  17. 73. Summary
  18. 74. Michael Darby: summary Highly experienced: pan-European and international branding Creative and strategic: rare ability to articulate visually and verbally Multi-disciplinary: thorough knowledge of processes and technical issues Cost–effective: low overheads and access to a network of proven, efficient services Flexible and reliable : able to work around your schedules and requirements Safe: proven track record.
  19. 75. What I offer: Multi-faceted service: brand and communications strategy, ideas and concepts, copywriting, design and art direction. (Includes traditional print media as well as web and digital media.) Consultancy: two and a half decades of experience in branding, design and communications in many market sectors Design management: having held senior management posts throughout my career I’m comfortable managing creative people and services or liaising with clients at all levels.
  20. 76. Modus operandi for projects <ul><li>Agree brief and outline plan </li></ul><ul><li>Proposal: scope work </li></ul><ul><li>Budget: fees and estimates of costs </li></ul><ul><li>Detailed plan (including roles and responsibilities) </li></ul><ul><li>Timings: critical time path and commitments </li></ul><ul><li>Ongoing reviews and benchmarking </li></ul><ul><li>• To ensure delivery to the highest standards. </li></ul>
  21. 77. Why I work this way <ul><li>Cost effective </li></ul><ul><li>Best practice </li></ul><ul><li>Flexibility </li></ul><ul><li>Control and consistency </li></ul><ul><li>Builds strong relationships/better understanding </li></ul><ul><li>Delivers on the promise. </li></ul>

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