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iProperty.com at Apps World Asia 2011 - Mobile Apps Strategy and Product Development

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iProperty.com
Apps to extend E-Commerce to M-Commerce
Presented at Apps World Asia 2011
2nd September 2011
Suntec Convention Centre

Glenn Thompson, Country Manager, Singapore
Michael Ong, Project Manager, Singapore

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iProperty.com at Apps World Asia 2011 - Mobile Apps Strategy and Product Development

  1. 1. Apps to extend E-Commerce to M-Commerce<br />Apps World Asia - Singapore, September 2011<br />Glenn Thompson, Country Manager, Singapore<br />Michael Ong, Project Manager, Singapore (@michaelon9)<br />
  2. 2. About the iProperty Group<br />ASX<br />Listed (ASX:IPP)<br />Mcap A$180m<br />
  3. 3. The iProperty Group is number 1 in all its markets<br />Malaysia<br />Singapore<br />Hong Kong<br />Indonesia<br />Investments in India & Philippines<br />
  4. 4. Large regional network of portals<br />
  5. 5. Considerable traffic growth<br />Unique traffic - June 2008 until June 2011<br />UNIQUE VISITORS – THE TRUE<br />MEASURE ACROSS THE WORLD<br />
  6. 6. Asia provides strong opportunity for mobile leadership<br />
  7. 7. With country-specific plans<br />Top vendor<br />Second vendor<br />Source: Smartphone market shares, Canalys estimates, Smart Phone Analysis, January 2011, © Canalys<br />
  8. 8. Our Guiding Principles – Mobile Development<br />
  9. 9. Innovate<br />And many more Apps planned!<br />
  10. 10. Innovate<br />First to bring mobile accessibility across Asia Business<br />Backward phone integration <br />(older phones with mobile version of websites)<br />First on iPhone, iPad & Android<br />New Technologies<br />Testing<br />Using<br /><ul><li> Semantics search technology
  11. 11. Akamai for better server optimization</li></ul>User Interface Focus<br />Organization Structure Change<br />Product managers focused on consumer & customer experience<br />Giving Advertisers<br />Innovative Solutions<br />Maximum Exposure<br /><ul><li> Rich media adverts
  12. 12. Microsites
  13. 13. Integrated search
  14. 14. Multiple online distribution channels
  15. 15. Print exposure over multiple publications</li></li></ul><li>Lead<br />
  16. 16. Listen<br />Consumers<br />
  17. 17. Listen<br />Customers<br />
  18. 18. Engage<br />
  19. 19. Post development – Marketing Learnings<br />A commitment to mobile requires innovation in marketing too! <br />
  20. 20. Finding channel partners<br />
  21. 21. Crisp, clear messaging to consumers and customers<br />
  22. 22. Product Development<br />
  23. 23. Market and Product Overview<br />
  24. 24. Market and Product Overview<br />
  25. 25. Product Plans and turning them into reality<br />
  26. 26. iOSApps for Consumers<br />
  27. 27. iOSApps for Consumers<br />
  28. 28. Product Plans and turning them into reality<br />@ChinWyeJin<br />
  29. 29. Android App for Consumers<br />
  30. 30. Product Plans and turning them into reality<br />
  31. 31. iPhone App for Customers<br />
  32. 32. Managing internal expectations<br />
  33. 33. Managing internal expectations<br />
  34. 34. Lessons learnt in development<br />
  35. 35. Challenges in development<br />
  36. 36. Some numbers…<br />
  37. 37. Questions?<br />
  38. 38. Thank you!<br />@iProperty_SG@michaelon9<br />

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