iProperty.com at Apps World Asia 2011 - Mobile Apps Strategy and Product Development

Apps to extend E-Commerce to M-Commerce,[object Object],Apps World Asia - Singapore, September 2011,[object Object],Glenn Thompson, Country Manager, Singapore,[object Object],Michael Ong, Project Manager, Singapore (@michaelon9),[object Object]

About the iProperty Group,[object Object],ASX,[object Object],Listed (ASX:IPP),[object Object],Mcap A$180m,[object Object]

The iProperty Group is number 1 in all its markets,[object Object],Malaysia,[object Object],Singapore,[object Object],Hong Kong,[object Object],Indonesia,[object Object],Investments in India & Philippines,[object Object]

Large regional network of portals,[object Object]

Considerable traffic growth,[object Object],Unique traffic - June 2008 until June 2011,[object Object],UNIQUE VISITORS – THE TRUE,[object Object],MEASURE ACROSS THE WORLD,[object Object]

Asia provides strong opportunity for mobile leadership,[object Object]

With country-specific plans,[object Object],Top vendor,[object Object],Second vendor,[object Object],Source: Smartphone market shares, Canalys estimates, Smart Phone Analysis, January 2011, © Canalys,[object Object]

Our Guiding Principles – Mobile Development,[object Object]

Innovate,[object Object],And many more Apps planned!,[object Object]

Innovate,[object Object],First to bring mobile accessibility across Asia Business,[object Object],Backward phone integration ,[object Object],(older phones with mobile version of websites),[object Object],First on iPhone, iPad & Android,[object Object],New Technologies,[object Object],Testing,[object Object],Using,[object Object],[object Object]

Akamai for better server optimizationUser Interface Focus,[object Object],Organization Structure Change,[object Object],Product managers focused on consumer & customer experience,[object Object],Giving Advertisers,[object Object],Innovative Solutions,[object Object],Maximum Exposure,[object Object],[object Object]

Multiple online distribution channels

Print exposure over multiple publications,[object Object]

Listen,[object Object],Consumers,[object Object]

Listen,[object Object],Customers,[object Object]

Post development – Marketing Learnings,[object Object],A commitment to mobile requires innovation in marketing too! ,[object Object]

Finding channel partners,[object Object]

Crisp, clear messaging to consumers and customers,[object Object]

Product Development,[object Object]

Market and Product Overview,[object Object]

Product Plans and turning them into reality,[object Object]

iOSApps for Consumers,[object Object]

Product Plans and turning them into reality,[object Object],@ChinWyeJin,[object Object]

Android App for Consumers,[object Object]

iPhone App for Customers,[object Object]

Managing internal expectations,[object Object]

iProperty.com at Apps World Asia 2011 - Mobile Apps Strategy and Product Development

iProperty.com at Apps World Asia 2011 - Mobile Apps Strategy and Product Development

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iProperty.com at Apps World Asia 2011 - Mobile Apps Strategy and Product Development