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iProperty.com at Apps World Asia 2011 - Mobile Apps Strategy and Product Development
iProperty.com at Apps World Asia 2011 - Mobile Apps Strategy and Product Development
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Apps to extend E-Commerce to M-Commerce<br />Apps World Asia - Singapore, September 2011<br />Glenn Thompson, Country Manager, Singapore<br />Michael Ong, Project Manager, Singapore (@michaelon9)<br />
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About the iProperty Group<br />ASX<br />Listed (ASX:IPP)<br />Mcap A$180m<br />
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The iProperty Group is number 1 in all its markets<br />Malaysia<br />Singapore<br />Hong Kong<br />Indonesia<br />Investments in India & Philippines<br />
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Our Guiding Principles – Mobile Development<br />
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Innovate<br />And many more Apps planned!<br />
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Innovate<br />First to bring mobile accessibility across Asia Business<br />Backward phone integration <br />(older phones with mobile version of websites)<br />First on iPhone, iPad & Android<br />New Technologies<br />Testing<br />Using<br /><ul><li> Semantics search technology
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Akamai for better server optimization</li></ul>User Interface Focus<br />Organization Structure Change<br />Product managers focused on consumer & customer experience<br />Giving Advertisers<br />Innovative Solutions<br />Maximum Exposure<br /><ul><li> Rich media adverts