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Apps to extend E-Commerce to M-Commerce<br />Apps World Asia - Singapore, September 2011<br />Glenn Thompson, Country Manager, Singapore<br />Michael Ong, Project Manager, Singapore (@michaelon9)<br />

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About the iProperty Group<br />ASX<br />Listed (ASX:IPP)<br />Mcap A$180m<br />

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The iProperty Group is number 1 in all its markets<br />Malaysia<br />Singapore<br />Hong Kong<br />Indonesia<br />Investments in India & Philippines<br />

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Large regional network of portals<br />

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Considerable traffic growth<br />Unique traffic - June 2008 until June 2011<br />UNIQUE VISITORS – THE TRUE<br />MEASURE ACROSS THE WORLD<br />

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Asia provides strong opportunity for mobile leadership<br />

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With country-specific plans<br />Top vendor<br />Second vendor<br />Source: Smartphone market shares, Canalys estimates, Smart Phone Analysis, January 2011, © Canalys<br />

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Our Guiding Principles – Mobile Development<br />

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Innovate<br />And many more Apps planned!<br />

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Innovate<br />First to bring mobile accessibility across Asia Business<br />Backward phone integration <br />(older phones with mobile version of websites)<br />First on iPhone, iPad & Android<br />New Technologies<br />Testing<br />Using<br /><ul><li> Semantics search technology

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Akamai for better server optimization</li></ul>User Interface Focus<br />Organization Structure Change<br />Product managers focused on consumer & customer experience<br />Giving Advertisers<br />Innovative Solutions<br />Maximum Exposure<br /><ul><li> Rich media adverts

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Microsites

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Integrated search

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Multiple online distribution channels

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Print exposure over multiple publications</li></li></ul><li>Lead<br />

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Listen<br />Consumers<br />

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Listen<br />Customers<br />

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Engage<br />

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Post development – Marketing Learnings<br />A commitment to mobile requires innovation in marketing too! <br />

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Finding channel partners<br />

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Crisp, clear messaging to consumers and customers<br />

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Product Development<br />

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Market and Product Overview<br />

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Market and Product Overview<br />

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Product Plans and turning them into reality<br />

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iOSApps for Consumers<br />

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iOSApps for Consumers<br />

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Product Plans and turning them into reality<br />@ChinWyeJin<br />

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Android App for Consumers<br />

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Product Plans and turning them into reality<br />

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iPhone App for Customers<br />

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Managing internal expectations<br />

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Managing internal expectations<br />

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Lessons learnt in development<br />

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Challenges in development<br />

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Some numbers…<br />

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Questions?<br />

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Thank you!<br />@iProperty_SG@michaelon9<br />