iProperty.com at Apps World Asia 2011 - Mobile Apps Strategy and Product Development

Michael Ong
Michael OngCoaching Product teams on Product Management, User Experience & Agility at The Collab Folks
Apps to extend E-Commerce to M-Commerce,[object Object],Apps World Asia - Singapore, September 2011,[object Object],Glenn Thompson, Country Manager, Singapore,[object Object],Michael Ong, Project Manager, Singapore (@michaelon9),[object Object]
About the iProperty Group,[object Object],ASX,[object Object],Listed (ASX:IPP),[object Object],Mcap A$180m,[object Object]
The iProperty Group is number 1 in all its markets,[object Object],Malaysia,[object Object],Singapore,[object Object],Hong Kong,[object Object],Indonesia,[object Object],Investments in India & Philippines,[object Object]
Large regional network of portals,[object Object]
Considerable traffic growth,[object Object],Unique traffic - June 2008 until June 2011,[object Object],UNIQUE VISITORS – THE TRUE,[object Object],MEASURE ACROSS THE WORLD,[object Object]
Asia provides strong opportunity for mobile leadership,[object Object]
With country-specific plans,[object Object],Top vendor,[object Object],Second vendor,[object Object],Source: Smartphone market shares, Canalys estimates, Smart Phone Analysis, January 2011, © Canalys,[object Object]
Our Guiding Principles – Mobile Development,[object Object]
Innovate,[object Object],And many more Apps planned!,[object Object]
Innovate,[object Object],First to bring mobile accessibility across Asia Business,[object Object],Backward phone integration ,[object Object],(older phones with mobile version of websites),[object Object],First on iPhone, iPad & Android,[object Object],New Technologies,[object Object],Testing,[object Object],Using,[object Object],[object Object]
 Akamai for better server optimizationUser Interface Focus,[object Object],Organization Structure Change,[object Object],Product managers focused on consumer & customer experience,[object Object],Giving Advertisers,[object Object],Innovative Solutions,[object Object],Maximum Exposure,[object Object],[object Object]
 Microsites
 Integrated search
 Multiple online distribution channels
 Print exposure over multiple publications,[object Object]
Listen,[object Object],Consumers,[object Object]
Listen,[object Object],Customers,[object Object]
Engage,[object Object]
Post development – Marketing Learnings,[object Object],A commitment to mobile requires innovation in marketing too! ,[object Object]
Finding channel partners,[object Object]
Crisp, clear messaging to consumers and customers,[object Object]
Product Development,[object Object]
Market and Product Overview,[object Object]
Market and Product Overview,[object Object]
Product Plans and turning them into reality,[object Object]
iOSApps for Consumers,[object Object]
iOSApps for Consumers,[object Object]
Product Plans and turning them into reality,[object Object],@ChinWyeJin,[object Object]
Android App for Consumers,[object Object]
Product Plans and turning them into reality,[object Object]
iPhone App for Customers,[object Object]
Managing internal expectations,[object Object]
Managing internal expectations,[object Object]
1 of 33

Recommended

SAP Mobile Strategy and Innovation by
SAP Mobile Strategy and InnovationSAP Mobile Strategy and Innovation
SAP Mobile Strategy and InnovationChristian Staalby
661 views13 slides
Enterprise mobile apps development by
Enterprise mobile apps developmentEnterprise mobile apps development
Enterprise mobile apps developmentMultidimensionusa
106 views6 slides
Dampak App Economy terhadap Jobs Creation dan Creativity by
Dampak App Economy terhadap Jobs Creation dan CreativityDampak App Economy terhadap Jobs Creation dan Creativity
Dampak App Economy terhadap Jobs Creation dan CreativityArki Rifazka
417 views9 slides
Greg & kevin on apps and business strategy by
Greg & kevin on apps and business strategyGreg & kevin on apps and business strategy
Greg & kevin on apps and business strategyKevin Potter
1.8K views11 slides
Easyreach digital signage for social and context based communication by
Easyreach digital signage   for social and context based communicationEasyreach digital signage   for social and context based communication
Easyreach digital signage for social and context based communicationAmol Vedak
578 views24 slides
Wu mobile by
Wu mobileWu mobile
Wu mobileYoray Halevy
226 views19 slides

More Related Content

What's hot

Architecting mobile solutions for the enterprise by
Architecting mobile solutions for the enterpriseArchitecting mobile solutions for the enterprise
Architecting mobile solutions for the enterpriseSoftweb Solutions
593 views8 slides
Apple and Google: how they made it to become the prevalent mobile platforms by
Apple and Google: how they made it to become  the prevalent mobile platformsApple and Google: how they made it to become  the prevalent mobile platforms
Apple and Google: how they made it to become the prevalent mobile platformsAndreu Castellet Homet
544 views13 slides
Enterprise Mobile App Development Fundamentals For A Startup by
Enterprise Mobile App Development Fundamentals For A StartupEnterprise Mobile App Development Fundamentals For A Startup
Enterprise Mobile App Development Fundamentals For A StartupDivyaConsagous
23 views9 slides
Best practices for successful M-Agile - Roy Nuriel, Perfecto Mobile by
Best practices for successful M-Agile - Roy Nuriel, Perfecto MobileBest practices for successful M-Agile - Roy Nuriel, Perfecto Mobile
Best practices for successful M-Agile - Roy Nuriel, Perfecto MobileDroidConTLV
488 views27 slides
Mobinius_Corporate_Brochure_2015 by
Mobinius_Corporate_Brochure_2015Mobinius_Corporate_Brochure_2015
Mobinius_Corporate_Brochure_2015Damodar Puthiya
330 views28 slides

What's hot(16)

Architecting mobile solutions for the enterprise by Softweb Solutions
Architecting mobile solutions for the enterpriseArchitecting mobile solutions for the enterprise
Architecting mobile solutions for the enterprise
Softweb Solutions593 views
Apple and Google: how they made it to become the prevalent mobile platforms by Andreu Castellet Homet
Apple and Google: how they made it to become  the prevalent mobile platformsApple and Google: how they made it to become  the prevalent mobile platforms
Apple and Google: how they made it to become the prevalent mobile platforms
Enterprise Mobile App Development Fundamentals For A Startup by DivyaConsagous
Enterprise Mobile App Development Fundamentals For A StartupEnterprise Mobile App Development Fundamentals For A Startup
Enterprise Mobile App Development Fundamentals For A Startup
DivyaConsagous23 views
Best practices for successful M-Agile - Roy Nuriel, Perfecto Mobile by DroidConTLV
Best practices for successful M-Agile - Roy Nuriel, Perfecto MobileBest practices for successful M-Agile - Roy Nuriel, Perfecto Mobile
Best practices for successful M-Agile - Roy Nuriel, Perfecto Mobile
DroidConTLV488 views
Mobinius_Corporate_Brochure_2015 by Damodar Puthiya
Mobinius_Corporate_Brochure_2015Mobinius_Corporate_Brochure_2015
Mobinius_Corporate_Brochure_2015
Damodar Puthiya330 views
Bit2go marketing 100511 by Hanan Zakai
Bit2go marketing 100511Bit2go marketing 100511
Bit2go marketing 100511
Hanan Zakai237 views
eMela 2015 - Mobile Apps @ One-Third Cost and Time by eTailing India
 eMela 2015 - Mobile Apps @ One-Third Cost and Time eMela 2015 - Mobile Apps @ One-Third Cost and Time
eMela 2015 - Mobile Apps @ One-Third Cost and Time
eTailing India291 views
Building an effective mobile strategy - SJSU Oct 2014 by Daryl Pereira
Building an effective mobile strategy - SJSU Oct 2014Building an effective mobile strategy - SJSU Oct 2014
Building an effective mobile strategy - SJSU Oct 2014
Daryl Pereira881 views
VisionMobile - Developer Megatrends H1 2015 by SlashData
VisionMobile - Developer Megatrends H1 2015VisionMobile - Developer Megatrends H1 2015
VisionMobile - Developer Megatrends H1 2015
SlashData6.8K views
Bouncie and IoT (African Digital Summit) by Bouncie
Bouncie and IoT (African Digital Summit)Bouncie and IoT (African Digital Summit)
Bouncie and IoT (African Digital Summit)
Bouncie57 views
Creating killer apps powered by watson cognitive services - Ronen Siman-Tov, IBM by DroidConTLV
Creating killer apps powered by watson cognitive services - Ronen Siman-Tov, IBMCreating killer apps powered by watson cognitive services - Ronen Siman-Tov, IBM
Creating killer apps powered by watson cognitive services - Ronen Siman-Tov, IBM
DroidConTLV926 views

Viewers also liked

User Experience for Product Managers by
User Experience for Product Managers User Experience for Product Managers
User Experience for Product Managers Michael Ong
1.8K views85 slides
UXSG Office Visit #3 for Singapore Polytechnic S.E.E.D Student Interest Group... by
UXSG Office Visit #3 for Singapore Polytechnic S.E.E.D Student Interest Group...UXSG Office Visit #3 for Singapore Polytechnic S.E.E.D Student Interest Group...
UXSG Office Visit #3 for Singapore Polytechnic S.E.E.D Student Interest Group...Michael Ong
1K views48 slides
ProductCamp Singapore #1 - Lean in Product Management by
ProductCamp Singapore #1 - Lean in Product ManagementProductCamp Singapore #1 - Lean in Product Management
ProductCamp Singapore #1 - Lean in Product ManagementMichael Ong
5.3K views19 slides
Agile and UX, July 8 - Scrum Club, Los Angeles, CA by
Agile and UX, July 8 - Scrum Club, Los Angeles, CAAgile and UX, July 8 - Scrum Club, Los Angeles, CA
Agile and UX, July 8 - Scrum Club, Los Angeles, CAPatrick Neeman
1.9K views20 slides
What is User Experience, A Primer - U of Washington by
What is User Experience, A Primer - U of WashingtonWhat is User Experience, A Primer - U of Washington
What is User Experience, A Primer - U of WashingtonPatrick Neeman
6.9K views18 slides
SoCal UX Camp -- How To Get A Great UX Job by
SoCal UX Camp -- How To Get A Great UX JobSoCal UX Camp -- How To Get A Great UX Job
SoCal UX Camp -- How To Get A Great UX JobPatrick Neeman
2.7K views36 slides

Viewers also liked(15)

User Experience for Product Managers by Michael Ong
User Experience for Product Managers User Experience for Product Managers
User Experience for Product Managers
Michael Ong1.8K views
UXSG Office Visit #3 for Singapore Polytechnic S.E.E.D Student Interest Group... by Michael Ong
UXSG Office Visit #3 for Singapore Polytechnic S.E.E.D Student Interest Group...UXSG Office Visit #3 for Singapore Polytechnic S.E.E.D Student Interest Group...
UXSG Office Visit #3 for Singapore Polytechnic S.E.E.D Student Interest Group...
Michael Ong1K views
ProductCamp Singapore #1 - Lean in Product Management by Michael Ong
ProductCamp Singapore #1 - Lean in Product ManagementProductCamp Singapore #1 - Lean in Product Management
ProductCamp Singapore #1 - Lean in Product Management
Michael Ong5.3K views
Agile and UX, July 8 - Scrum Club, Los Angeles, CA by Patrick Neeman
Agile and UX, July 8 - Scrum Club, Los Angeles, CAAgile and UX, July 8 - Scrum Club, Los Angeles, CA
Agile and UX, July 8 - Scrum Club, Los Angeles, CA
Patrick Neeman1.9K views
What is User Experience, A Primer - U of Washington by Patrick Neeman
What is User Experience, A Primer - U of WashingtonWhat is User Experience, A Primer - U of Washington
What is User Experience, A Primer - U of Washington
Patrick Neeman6.9K views
SoCal UX Camp -- How To Get A Great UX Job by Patrick Neeman
SoCal UX Camp -- How To Get A Great UX JobSoCal UX Camp -- How To Get A Great UX Job
SoCal UX Camp -- How To Get A Great UX Job
Patrick Neeman2.7K views
UX Design Tactics for Product Managers by Jeremy Horn
UX Design Tactics for Product ManagersUX Design Tactics for Product Managers
UX Design Tactics for Product Managers
Jeremy Horn1K views
Content Localization for International SEO by Zeph Snapp
Content Localization for International SEOContent Localization for International SEO
Content Localization for International SEO
Zeph Snapp401 views
Dogs & Cats: How Product Managers 
can work better with 
UX Designers by Patrick Neeman
Dogs & Cats: How Product Managers 
can work better with 
UX DesignersDogs & Cats: How Product Managers 
can work better with 
UX Designers
Dogs & Cats: How Product Managers 
can work better with 
UX Designers
Patrick Neeman10.8K views
User Centered Agile Product Development in an Enterprise & a Startup by Michael Ong
User Centered Agile Product Development in an Enterprise & a StartupUser Centered Agile Product Development in an Enterprise & a Startup
User Centered Agile Product Development in an Enterprise & a Startup
Michael Ong2.9K views
Enterprise UX - The "Next" Last Frontier by Patrick Neeman
Enterprise UX - The "Next" Last FrontierEnterprise UX - The "Next" Last Frontier
Enterprise UX - The "Next" Last Frontier
Patrick Neeman4.8K views
User centered design in mobile app development by Michael Ong
User centered design in mobile app developmentUser centered design in mobile app development
User centered design in mobile app development
Michael Ong12.5K views
UX Portfolios: How to tell your story by Patrick Neeman
UX Portfolios: How to tell your storyUX Portfolios: How to tell your story
UX Portfolios: How to tell your story
Patrick Neeman121.6K views
User Experience and Product Management: Two Peas in the Same Pod? by Jeff Lash
User Experience and Product Management: Two Peas in the Same Pod?User Experience and Product Management: Two Peas in the Same Pod?
User Experience and Product Management: Two Peas in the Same Pod?
Jeff Lash72.1K views
Study: The Future of VR, AR and Self-Driving Cars by LinkedIn
Study: The Future of VR, AR and Self-Driving CarsStudy: The Future of VR, AR and Self-Driving Cars
Study: The Future of VR, AR and Self-Driving Cars
LinkedIn870.2K views

Similar to iProperty.com at Apps World Asia 2011 - Mobile Apps Strategy and Product Development

Whitelabelresellerprogram 130304234750-phpapp01 by
Whitelabelresellerprogram 130304234750-phpapp01Whitelabelresellerprogram 130304234750-phpapp01
Whitelabelresellerprogram 130304234750-phpapp01Appxquare Technologies
240 views14 slides
Mobile Monday Boston - Compelling Mobile Business Models by
Mobile Monday Boston - Compelling Mobile Business ModelsMobile Monday Boston - Compelling Mobile Business Models
Mobile Monday Boston - Compelling Mobile Business Modelskateimbach
2K views57 slides
Kilrush Launch by
Kilrush LaunchKilrush Launch
Kilrush LaunchVenessa
798 views34 slides
White Label Reseller Program by
White Label Reseller ProgramWhite Label Reseller Program
White Label Reseller ProgramNicholas Foong
706 views16 slides
Mobile App Development by
Mobile App DevelopmentMobile App Development
Mobile App DevelopmentApppli Ltd.
345 views9 slides
www.E3innov.com by
www.E3innov.com  www.E3innov.com
www.E3innov.com anshie3innov
327 views14 slides

Similar to iProperty.com at Apps World Asia 2011 - Mobile Apps Strategy and Product Development(20)

Mobile Monday Boston - Compelling Mobile Business Models by kateimbach
Mobile Monday Boston - Compelling Mobile Business ModelsMobile Monday Boston - Compelling Mobile Business Models
Mobile Monday Boston - Compelling Mobile Business Models
kateimbach2K views
Kilrush Launch by Venessa
Kilrush LaunchKilrush Launch
Kilrush Launch
Venessa798 views
White Label Reseller Program by Nicholas Foong
White Label Reseller ProgramWhite Label Reseller Program
White Label Reseller Program
Nicholas Foong706 views
Mobile App Development by Apppli Ltd.
Mobile App DevelopmentMobile App Development
Mobile App Development
Apppli Ltd.345 views
Innovation Leaders 2008 Vienna by Tim Jones
Innovation Leaders 2008   ViennaInnovation Leaders 2008   Vienna
Innovation Leaders 2008 Vienna
Tim Jones667 views
Mig introduction by gregsnook
Mig introductionMig introduction
Mig introduction
gregsnook244 views
Mig Introduction Retail by gregsnook
Mig Introduction   RetailMig Introduction   Retail
Mig Introduction Retail
gregsnook403 views
Developing a mobile app by ATA Research
Developing a mobile appDeveloping a mobile app
Developing a mobile app
ATA Research226 views
House of Fraser case study with Poq and Demandware by Michael Langguth
House of Fraser case study with Poq and DemandwareHouse of Fraser case study with Poq and Demandware
House of Fraser case study with Poq and Demandware
Michael Langguth1.2K views
M-Agile - Best practices for successful Mobile Agile - Roy Nuriel PerfectoMobile by AgileSparks
M-Agile - Best practices for successful Mobile Agile - Roy Nuriel PerfectoMobileM-Agile - Best practices for successful Mobile Agile - Roy Nuriel PerfectoMobile
M-Agile - Best practices for successful Mobile Agile - Roy Nuriel PerfectoMobile
AgileSparks3.6K views
Best Practices For Building Your Mobile Applications - A Whitepaper by RapidV... by RapidValue
Best Practices For Building Your Mobile Applications - A Whitepaper by RapidV...Best Practices For Building Your Mobile Applications - A Whitepaper by RapidV...
Best Practices For Building Your Mobile Applications - A Whitepaper by RapidV...
RapidValue1.8K views
Google research ‘aarkstore research.com’ google acquisitions and strategy by Neel Terde
Google  research ‘aarkstore research.com’  google acquisitions and strategyGoogle  research ‘aarkstore research.com’  google acquisitions and strategy
Google research ‘aarkstore research.com’ google acquisitions and strategy
Neel Terde253 views
Mobile Applications by Shweta Jain
Mobile ApplicationsMobile Applications
Mobile Applications
Shweta Jain28.6K views
A Data-Driven Approach to Testing the Right Devices, Platforms, and User Cond... by Perfecto by Perforce
A Data-Driven Approach to Testing the Right Devices, Platforms, and User Cond...A Data-Driven Approach to Testing the Right Devices, Platforms, and User Cond...
A Data-Driven Approach to Testing the Right Devices, Platforms, and User Cond...

Recently uploaded

Tanishq by
Tanishq Tanishq
Tanishq supiriyakithuva
14 views7 slides
Building Careers at Specialty TRE 2023 by
Building Careers at Specialty TRE 2023Building Careers at Specialty TRE 2023
Building Careers at Specialty TRE 2023Jennifer Sanborn
50 views22 slides
Bloomerang_Forecasting Your Fundraising Revenue 2024.pptx.pdf by
Bloomerang_Forecasting Your Fundraising Revenue 2024.pptx.pdfBloomerang_Forecasting Your Fundraising Revenue 2024.pptx.pdf
Bloomerang_Forecasting Your Fundraising Revenue 2024.pptx.pdfBloomerang
146 views32 slides
Top 10 Web Development Companies in California by
Top 10 Web Development Companies in CaliforniaTop 10 Web Development Companies in California
Top 10 Web Development Companies in CaliforniaTopCSSGallery
74 views27 slides
NYKAA PPT .pptx by
NYKAA PPT .pptxNYKAA PPT .pptx
NYKAA PPT .pptx125071081
19 views9 slides
Accounts Class 12 project cash flow statement and ratio analysis by
Accounts Class 12 project cash flow statement and ratio analysisAccounts Class 12 project cash flow statement and ratio analysis
Accounts Class 12 project cash flow statement and ratio analysisJinendraPamecha
35 views42 slides

Recently uploaded(20)

Bloomerang_Forecasting Your Fundraising Revenue 2024.pptx.pdf by Bloomerang
Bloomerang_Forecasting Your Fundraising Revenue 2024.pptx.pdfBloomerang_Forecasting Your Fundraising Revenue 2024.pptx.pdf
Bloomerang_Forecasting Your Fundraising Revenue 2024.pptx.pdf
Bloomerang146 views
Top 10 Web Development Companies in California by TopCSSGallery
Top 10 Web Development Companies in CaliforniaTop 10 Web Development Companies in California
Top 10 Web Development Companies in California
TopCSSGallery74 views
NYKAA PPT .pptx by 125071081
NYKAA PPT .pptxNYKAA PPT .pptx
NYKAA PPT .pptx
12507108119 views
Accounts Class 12 project cash flow statement and ratio analysis by JinendraPamecha
Accounts Class 12 project cash flow statement and ratio analysisAccounts Class 12 project cash flow statement and ratio analysis
Accounts Class 12 project cash flow statement and ratio analysis
JinendraPamecha35 views
Learning from Failure_ Lessons from Failed Startups.pptx by Codeventures
Learning from Failure_ Lessons from Failed Startups.pptxLearning from Failure_ Lessons from Failed Startups.pptx
Learning from Failure_ Lessons from Failed Startups.pptx
Codeventures11 views
PMU Launch - Guaranteed Slides by pmulaunch
PMU Launch - Guaranteed SlidesPMU Launch - Guaranteed Slides
PMU Launch - Guaranteed Slides
pmulaunch16 views
Bloomerang Thank Yous Dec 2023.pdf by Bloomerang
Bloomerang Thank Yous Dec 2023.pdfBloomerang Thank Yous Dec 2023.pdf
Bloomerang Thank Yous Dec 2023.pdf
Bloomerang123 views
Assignment 4: Reporting to Management.pptx by BethanyAline
Assignment 4: Reporting to Management.pptxAssignment 4: Reporting to Management.pptx
Assignment 4: Reporting to Management.pptx
BethanyAline20 views
davood_keshavarz_david_keshavarz_criminal_conviction_prison_sentence_judgemen... by morshedislam3
davood_keshavarz_david_keshavarz_criminal_conviction_prison_sentence_judgemen...davood_keshavarz_david_keshavarz_criminal_conviction_prison_sentence_judgemen...
davood_keshavarz_david_keshavarz_criminal_conviction_prison_sentence_judgemen...
morshedislam317 views
Monthly Social Media Update November 2023 copy.pptx by Andy Lambert
Monthly Social Media Update November 2023 copy.pptxMonthly Social Media Update November 2023 copy.pptx
Monthly Social Media Update November 2023 copy.pptx
Andy Lambert30 views
How UiPath’s European Founder Kept Control and Built an Expert Board of Direc... by Christian Dahlen
How UiPath’s European Founder Kept Control and Built an Expert Board of Direc...How UiPath’s European Founder Kept Control and Built an Expert Board of Direc...
How UiPath’s European Founder Kept Control and Built an Expert Board of Direc...
Christian Dahlen51 views

iProperty.com at Apps World Asia 2011 - Mobile Apps Strategy and Product Development