Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Agile & 

User Experience
for Engineers
Agile Indonesia 2017
Michael Ong

Product Team Coach @ The Collab Folks
Good Aſternoon !
Who? What? How? Why?
ABOUT THIS TALK
Agile & UX for Engineers
‣ Real Life experience on how Agile & UX are relevant to software
development, Ho...
Site maps
Wireframes
Card sorting
Usability testing
Contextual
inquiry
Personas
Scenarios
Prototyping
Heuristic
evaluation...
AGENDA
No Lego :(
MICHAEL ONG | @michaelon9 | michael@thecollabfolks.com
tech ~ agile ~ ux ~ product ~ team coach ~ cyclist
‣ before 1999 : ...
‣ Société Générale
‣ NEC Solutions
‣ K.C. Dat
‣ Nippon Express
‣ Air Asia
‣ Singapore Zoo
‣ Jurong Birdpark
‣ Changi Airpo...
The Collab Folks Approach
Leadership Coaching
Connect external
Talent / Skills
EXPLORE
COLLAB
EVALUATE
the learning
organi...
Learning Organisations
The Fifth Discipline : The Art and Practice of the learning Organisation
‣ Systems Thinking
‣ Perso...
ZA
NOTABLE COLLABORATIONS
Partners
Who’s here today?
Let’s Warm Up
‣ Are you a
‣ Product Manager
‣ Designer
‣ User Researcher ?
‣ Developer / Engineer
‣ QA ?...
What Challenges / Questions are you thinking about ?
Let’s Define Today
‣ List down 1 to 3 Learning Goals you Have
‣ What q...
Let’s get going !
Who? What? How? Why?
Journey towards
User Experience Work

& Challenges of
Applying UX Processes
Agile Indonesia 2017
SHU - HA - RI
Shu - Ha - Ri is a way of thinking
about how you learn a technique
The name comes from Japanese martial
arts...
SHU - HA - RI
Shu: In the beginning stage ...
Ha: At this point the student begins to
branch out ...
Ri: Now the student i...
SHU - IN THE BEGINNING STAGE
1999 - 2008
MICHAEL’S FIRST BUSINESS
FAILING … QUICKLY
THE PROJECT THAT HELP MICHAEL UNDERSTAND THE IMPORTANCE OF RESEARCH
‣ Cleaning inspection system
‣ designed, developed end...
THE GAME THAT HELPED UNDERSTAND MULTI-ROLES
‣ EVE Online is a persistent world
massively multiplayer online role-playing
g...
Projects Delivered : 85
Cycling done : not much
How did I feel ?
HA - AT THIS POINT THE STUDENT BEGINS TO BRANCH OUT
2008 to 2015
BUSINESS #3
FAILING … AGAIN !
STORY #1
‣ iProperty Group (Real Estate Portal)
‣ >10 years old (there for 3.5)
‣ 100+ to 300+ staff
‣ 4 main countries (M...
VENTURING INTO USER EXPERIENCE INDUSTRY
Aſter Agile adoption at
iProperty, CEO asked
how we can be
“mobile first”.
‣ 6 months
‣ 4 countries
‣ 120+ team members
‣ focused on “user experience” as a topic
‣ to identify where,how and who we ...
‣ mobile roadmap
‣ design strategy
‣ personas & scenarios
‣ information architecture
‣ task flows
‣ prototyping & testing
...
DESIGN STRATEGY
‣ Train the trainer
‣ I was trained at Republic Polytechnic during first workshop and with
their assistance proceeded to c...
‣ Communicate early and often
‣ Work with Marketing early to identify launch plans / bottlenecks
‣ Work with Customer Serv...
STORY #2
‣ bellabox (Beauty Discovery Service)
‣ >3 years old (there for 2)
‣ 20 to 35 staff
‣ 2 countries
‣ connects 700+...
‣ 15 days
‣ 2 countries
‣ 20+ team members
‣ focused on “user experience” as a topic
‣ to identify where,how and who we wo...
‣ design strategy
‣ product requirements and analysis
‣ product roadmap
‣ information architecture
‣ task flows
‣ prototyp...
DESIGN & BUILD STRATEGY - designed by the team based on team strengths
EVERYONE (INCLUDING ENGINEERS) LEARNING DESIGN
Legacy Systems
The Problem isn’t Legacy Systems
It’s Legacy People and Legacy Customers / Users
Legacy People RESIST Chang...
HOW TO FAIL
PHASED Approach
typical 3 phase approach
1) design and
implementing the basics
2) completing the features
of o...
HOW TO FAIL
PIECE BY PIECE
Refactor legacy system
piece by piece, extracting
parts and cleaning them
up
UPHILL battle due ...
‣ Business as usual while over-hauling a business is incredibly tough
work
‣ We have had key project team members leave du...
‣ Hybrid model kinda works
‣ Lean In-house dev team
‣ Combined with Heavy out-sourced Design & Dev team
‣ Looking back, we...
COMMUNITIES
#ProductBeer
TAKES COMMITMENT TO BUILD COMMUNITIES
Companies I’ve helped : 6
People I trained : 200+
People I coached / mentored : 20+
People we helped get involved in commu...
RI - NOW THE STUDENT ISN’T LEARNING FROM OTHER PEOPLE, BUT FROM HIS OWN PRACTICE
2015 to PRESENT
#ProductBeer
STORY #3
‣ KMK Online
‣ Digital Arm of Emtek Group (Operates SCTV, Indosiar & O-Channel)
‣ Owns and Operates
‣ Blackberry ...
‣ 1 day + 15 days + follow up
practice
‣ Jakarta
‣ All KMK Teams + vidio.com for
Design sprint
‣ focused on “user experien...
‣ Business as usual while training is tough work
‣ We used a pair coaching approach for observations and pairing with
team...
STORY #4
‣ Singapore Press Holdings : Digital Division
‣ Digital Arm of SPH
‣ Owns and Operates
‣ AsiaOne
‣ STJobs
‣ FastJ...
‣ Over 4 months
‣ Singapore
‣ AsiaOne, STJobs, Fastjobs
for Product & UX
Program
‣ focused on “user
experience” as a topic...
‣ Business as usual while training is tough work
‣ We used 3 coach approach for observations and pairing with teams on-
si...
MORE COMMUNITIES
UX

SG/MY/ID/HK/PH
Business
Agility
Agile
SG/MY/ID
#ProductBeer SG/KL/ID/SF
PM Huddle KL
Product Tank SG
...
Companies we’ve help : 20
People we trained : lost count!
People we coach / mentor : 30+
People we helped get involved in ...
THINKING ABOUT THE SYSTEMS WE ARE A PART OF …
• SHU
• SILO in Tech with no understand
about the wider business
operations ...
Trends in UX
Agile Indonesia 2017
ENGINEERING
Engineering is traditionally
about FEATURE DELIVERY
not about learning about the user/
MOST organisations have...
Designing Products
Today
Physical +
Digital
we design for
Tomorrow
we design for
Connected
Experience!
Yesterday
Desktop
M...
Melissa Perri :
Do you agree?
“Product Management with no User Experience Design
creates functional products that don’t ma...
PUTTING IT TOGETHER USING DESIGN SPRINTS
https://jthoyer.wordpress.com/2015/09/30/google-io-2014-the-design-sprint-from-go...
WE WANT
GREAT EXPERIENCES
More or less features doesn’t matter.
Engineering often sees PROTOTYPING as outside of
engineeri...
Jeneanne Rae
Do you agree?
“Integrating Design into your company involves more than
just hiring superstar designers. It ta...
ROI of Design-centric firms
Creating
sustainable
competitive
advantage
through
design is not
a quick or
easy task.
Source :...
Design Maturity Ladder
Source : The Design Maturity Ladder (Source: Danish Design Centre) http://designforeurope.eu/news-o...
Developing a UX Strategy Blueprint
Credit : https://www.uie.com/articles/ux_strategy_blueprint/
Challenges
Aspirations
Foc...
What are the common objections?
Do you face objections in introducing User Experience?
When introducing User Experience to...
but Change is _HARD_, what if …
Sounds worrying ?
‣ Talking to Customers Isn’t a Part of an Organization’s Culture
‣ Leade...
Design Freedom vs Cost of Change
Design Freedom vs Cost Of Change
Credit :Adaptive Path
As a team member, you are in
the position to
Take charge
‣ Listen up!
‣ Be the voice of honesty and
open-mindedness
‣ Get ...
Who are your
customers?
Understand Your Environment
Can you develop
personas to determine
Demographics
Behaviours
Needs & ...
Who are your
stakeholders?
Understand Your Environment
designers
developers
qa
marketing
sales
operations
customers servic...
Where are the
problem areas?
Understand Organisational Key Concerns
Communication ?
IT Responsiveness?
Bad Customer Servic...
Agile?
How are you delivering projects?
it is also helpful to
identify what type
of project delivery
method you are
using ...
Put it together
Goals , Vision, Strategy
‣ Run workshops to educate
basics of User Experience
‣ Hire dedicated UX team
mem...
Image Credit: Michael Ong
Define your own Product Design Process with your team
Image Credit: Michael Ong
Image Credit: Michael Ong
Setup the product roadmap and focus on delivery
S P R I N T
( 2 W E E K S )
1
1 1 T H N O V
2 0 1 3
2
2 5 T H N O V
2 0 1 ...
Image Credit: Michael Ong
Almost done !
Who? What? How? Why?
What we covered today
Real Life experience on how Agile & UX are relevant to software
development, How to Integrate Them
C...
GREAT BOOKS YOU SHOULD READ
Tools you can use
‣ Primarily use Google Docs
‣ Draw is great for task flow diagrams
‣ I favor BPMN
‣ We also use diagramm...
What will you do with the takeaways today?
Follow-up
‣ On a Post-It
‣ Write down your Name, Title,
Company and E-mail / Ph...
Retrospective
We ask for feedback all the time!
‣ What did you like about the session?
‣ What did you not enjoy?
‣ How cou...
Q&A
MICHAEL | @thecollabfolks | hello@thecollabfolks.com
More questions? contact us via e-mail or setup a time to chat.
Ag...
Thank You
& enjoy the weekend!
Agile Indonesia 2017
Agile Indonesia 2017 : Agile & User Experience for Engineers
Upcoming SlideShare
Loading in …5
×

of

Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 1 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 2 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 3 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 4 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 5 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 6 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 7 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 8 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 9 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 10 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 11 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 12 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 13 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 14 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 15 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 16 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 17 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 18 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 19 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 20 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 21 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 22 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 23 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 24 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 25 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 26 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 27 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 28 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 29 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 30 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 31 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 32 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 33 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 34 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 35 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 36 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 37 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 38 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 39 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 40 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 41 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 42 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 43 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 44 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 45 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 46 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 47 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 48 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 49 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 50 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 51 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 52 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 53 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 54 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 55 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 56 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 57 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 58 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 59 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 60 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 61 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 62 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 63 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 64 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 65 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 66 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 67 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 68 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 69 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 70 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 71 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 72 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 73 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 74 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 75 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 76 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 77 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 78 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 79 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 80 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 81 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 82 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 83 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 84 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 85 Agile Indonesia 2017 : Agile & User Experience for Engineers Slide 86
Upcoming SlideShare
What to Upload to SlideShare
Next
Download to read offline and view in fullscreen.

0 Likes

Share

Download to read offline

Agile Indonesia 2017 : Agile & User Experience for Engineers

Download to read offline

About This Talk (45 min)

Real Life experience on how Agile & UX are relevant to software development, How to Integrate Them
Challenges in practicing Agile & UX in Organisations
Outline/structure for the Session
What is User Experience
The Value of User Experience (UX) beyond screens and interfaces
Story : Journey towards User Experience Work & Challenges of Applying UX Processes
Working with Legacy Systems
Takeaways
Understand the value of user experience, beyond just screens and interfaces
Learn to integrate UX data points into your product development decision-making process using personas
Learn how to overcome common business objections to implementing UX processes
Target Audience
Product Heads, Product Managers, Product Owners, Developers, Designers, Team Leads

About the Speaker

Michael ONG is Coach and Founder Mentor @ The Collab Folks, an Agile, Product Management & User Experience coaching company started in Singapore. A relatively young partnership with Ruth HO and Lena QUEK, it brings together Michael’s 16 years consulting in the tech space, delivering a spectrum of projects for Mobile Payments, Logistics Tracking & Surveying, Cleaning Inspection, Merchant Monitoring, Online E-Commerce and Real Estate Portals.

Michael has worked with startups to MNCs in Singapore, Malaysia, Hong Kong, Indonesia and Australia. He is passionate about helping founders chart a path towards growth and currently provides startup mentoring and team coaching in the topics of Agility, User Experience and Product Management.

Michael also speaks on the topic of Agility, User Experience and Product Management. He is involved with local community Agile Singapore and is also a co-organiser with UX Singapore and Product Works, the latter of which aims to bridge product teams in Asia.

http://thecollabfolks.com/partner-profiles/michael-ong/

Related Books

Free with a 30 day trial from Scribd

See all
  • Be the first to like this

Agile Indonesia 2017 : Agile & User Experience for Engineers

  1. 1. Agile & 
 User Experience for Engineers Agile Indonesia 2017 Michael Ong
 Product Team Coach @ The Collab Folks
  2. 2. Good Aſternoon ! Who? What? How? Why?
  3. 3. ABOUT THIS TALK Agile & UX for Engineers ‣ Real Life experience on how Agile & UX are relevant to software development, How to Integrate Them ‣ Challenges in practicing Agile & UX in Organisations
  4. 4. Site maps Wireframes Card sorting Usability testing Contextual inquiry Personas Scenarios Prototyping Heuristic evaluations Mental models Affinity diagramming Concept maps A/B testing Flow diagrams Taxonomies Storyboards User interviews AGENDA What we will not be able to cover today How to be a User Experience Designer!
  5. 5. AGENDA No Lego :(
  6. 6. MICHAEL ONG | @michaelon9 | michael@thecollabfolks.com tech ~ agile ~ ux ~ product ~ team coach ~ cyclist ‣ before 1999 : programming in 6 languages ‣ web design / development ‣ research & development ‣ network engineer ‣ full-stack development + sales ‣ programming in +15 languages ‣ business process consulting ‣ internet spaceships ‣ portal development ‣ Community Builder : 
 UXSG.org , Agile Singapore, Product Groups ‣ scrum master ‣ mobile & ux lead ‣ product manager ‣ coo a.k.a even more work including customer success, operations, logistics & finance ‣ more internet spaceships ‣ cycling + startup ‣ coach for agile, ux & product teams
  7. 7. ‣ Société Générale ‣ NEC Solutions ‣ K.C. Dat ‣ Nippon Express ‣ Air Asia ‣ Singapore Zoo ‣ Jurong Birdpark ‣ Changi Airport Group ‣ M1 ‣ Referral Candy ‣ That Green Space ‣ Arcstone ‣ KMK Online ‣ Bukalapak ‣ Foolproof ‣ SPH ‣ Jurnal ‣ BTPN / Jenius ‣ Mapletree ‣ VISA ‣ Robert BOSCH ‣ SPH, ST701 ‣ iProperty Group ‣ bellabox Australia & Singapore ‣ Bicycl.asia at The Collab Folks … ‣ Lippo Group ‣ EMC ‣ DBS ‣ AXA ‣ GroupM ‣ ASM ‣ Canberra DHS MICHAEL ONG | @michaelon9 | michael@thecollabfolks.com i’ve worked with …
  8. 8. The Collab Folks Approach Leadership Coaching Connect external Talent / Skills EXPLORE COLLAB EVALUATE the learning organisation Product Team Coaching Talent / Skills Identification Discover & Learn Agile Mindset Product Management User Experience Design Software Engineering Customised Learning
  9. 9. Learning Organisations The Fifth Discipline : The Art and Practice of the learning Organisation ‣ Systems Thinking ‣ Personal Mastery ‣ Mental Models ‣ Building Shared Vision ‣ Team Learning Supported by ‣ Open Space Technology 5 component technologies
  10. 10. ZA NOTABLE COLLABORATIONS Partners
  11. 11. Who’s here today? Let’s Warm Up ‣ Are you a ‣ Product Manager ‣ Designer ‣ User Researcher ? ‣ Developer / Engineer ‣ QA ? ‣ Business Development ? ‣ Marketing ? 5 minutes ‣ Which Industries do you work in ?
  12. 12. What Challenges / Questions are you thinking about ? Let’s Define Today ‣ List down 1 to 3 Learning Goals you Have ‣ What questions do you have? ‣ What challenges do you face ? 5 minutes
  13. 13. Let’s get going ! Who? What? How? Why?
  14. 14. Journey towards User Experience Work
 & Challenges of Applying UX Processes Agile Indonesia 2017
  15. 15. SHU - HA - RI Shu - Ha - Ri is a way of thinking about how you learn a technique The name comes from Japanese martial arts (particularly Aikido), and 
 Alistair Cockburn introduced it as a way of thinking about learning techniques and methodologies for software development. http://martinfowler.com/bliki/ShuHaRi.html
  16. 16. SHU - HA - RI Shu: In the beginning stage ... Ha: At this point the student begins to branch out ... Ri: Now the student isn't learning from other people, but from his own practice.
  17. 17. SHU - IN THE BEGINNING STAGE 1999 - 2008
  18. 18. MICHAEL’S FIRST BUSINESS FAILING … QUICKLY
  19. 19. THE PROJECT THAT HELP MICHAEL UNDERSTAND THE IMPORTANCE OF RESEARCH ‣ Cleaning inspection system ‣ designed, developed end-to-end by Michael ‣ on-site visits to observe user behaviour ‣ support & maintenance to adjust the product according to feedback ‣ Provide Compliance requirements to ISO standards for building inspection ‣ Customers ‣ Changi Airpot Terminal 1 & 2 ‣ Paragon ‣ Esplanade, etc Most importantly, paid for my year off in Internet Spaceships
  20. 20. THE GAME THAT HELPED UNDERSTAND MULTI-ROLES ‣ EVE Online is a persistent world massively multiplayer online role-playing game (MMORPG) developed and published by CCP Games. ‣ Players of Eve Online can participate in a number of in-game professions and activities, including mining, piracy, manufacturing, trading, exploration, and combat (both player versus environment and player versus player). https://en.wikipedia.org/wiki/Eve_Online
  21. 21. Projects Delivered : 85 Cycling done : not much How did I feel ?
  22. 22. HA - AT THIS POINT THE STUDENT BEGINS TO BRANCH OUT 2008 to 2015
  23. 23. BUSINESS #3 FAILING … AGAIN !
  24. 24. STORY #1 ‣ iProperty Group (Real Estate Portal) ‣ >10 years old (there for 3.5) ‣ 100+ to 300+ staff ‣ 4 main countries (MY, SG, ID, HK) ‣ connects real estate agents / agencies / developers ‣ to a few million property buyers & sellers ‣ 2015 : iProperty sold to News Corp (REA Group) for A$751 million
  25. 25. VENTURING INTO USER EXPERIENCE INDUSTRY Aſter Agile adoption at iProperty, CEO asked how we can be “mobile first”.
  26. 26. ‣ 6 months ‣ 4 countries ‣ 120+ team members ‣ focused on “user experience” as a topic ‣ to identify where,how and who we would start with ‣ “in-house” approach with mobile team with its own budget acting like a vendor co-located within the company 4 WORKSHOPS
  27. 27. ‣ mobile roadmap ‣ design strategy ‣ personas & scenarios ‣ information architecture ‣ task flows ‣ prototyping & testing ‣ development ‣ marketing launch & measuring THE PROCESS
  28. 28. DESIGN STRATEGY
  29. 29. ‣ Train the trainer ‣ I was trained at Republic Polytechnic during first workshop and with their assistance proceeded to carry out the rest of workshops to 120+ people ‣ Identify your successors and provide mentorship / training asap! ‣ Team leads took over Scrum teams after 1st year when I move to Product Owner position in new team ‣ New team Lead took over team when I moved on ‣ Individuals in our teams have mostly moved to team lead positions at 4 years after we introduced Agile/Scrum techniques KEY LEARNINGS
  30. 30. ‣ Communicate early and often ‣ Work with Marketing early to identify launch plans / bottlenecks ‣ Work with Customer Service / Sales early to train on product ‣ You can be Agile in a Enterprise, act like a Startup ‣ Understand your budget, control it ‣ Deliver results fast and measure ‣ After Mobile team rolled out apps for iPad, Windows, iPhone, Android across 3 countries in 9 month period, Mobile API is now used by Desktop sites ‣ Keep your team small (we had 5) ‣ Product Owner, UX/UI Designer, Back-end Dev, 2 Mobile Devs ‣ 6 apps in 9 months across 3 countries we operated in KEY LEARNINGS
  31. 31. STORY #2 ‣ bellabox (Beauty Discovery Service) ‣ >3 years old (there for 2) ‣ 20 to 35 staff ‣ 2 countries ‣ connects 700+ brands ‣ to a 100k+ audience ‣ 45k paying customers ‣ 2014: Bellabox sold to Fairfax (Allure Media) for $6 million
  32. 32. ‣ 15 days ‣ 2 countries ‣ 20+ team members ‣ focused on “user experience” as a topic ‣ to identify where,how and who we would start with ‣ hybrid approach with design, development ‣ PO co-located at their office 80-90% of time 2 WORKSHOPS
  33. 33. ‣ design strategy ‣ product requirements and analysis ‣ product roadmap ‣ information architecture ‣ task flows ‣ prototyping & testing ‣ development ‣ marketing launch & measuring THE HIGH LEVEL PROCESS
  34. 34. DESIGN & BUILD STRATEGY - designed by the team based on team strengths
  35. 35. EVERYONE (INCLUDING ENGINEERS) LEARNING DESIGN
  36. 36. Legacy Systems The Problem isn’t Legacy Systems It’s Legacy People and Legacy Customers / Users Legacy People RESIST Change Legacy Customers / Users DON’T CARE http://thefinanser.com/2016/07/legacy-people-use-legacy-systems.html/ https://gojko.net/2009/06/19/eric-evans-why-do-efforts-to-replace-legacy-systems-fail/
  37. 37. HOW TO FAIL PHASED Approach typical 3 phase approach 1) design and implementing the basics 2) completing the features of old system 3) implement some new and exciting features business get tired of waiting http://thefinanser.com/2016/07/legacy-people-use-legacy-systems.html/ https://gojko.net/2009/06/19/eric-evans-why-do-efforts-to-replace-legacy-systems-fail/
  38. 38. HOW TO FAIL PIECE BY PIECE Refactor legacy system piece by piece, extracting parts and cleaning them up UPHILL battle due to friction between new and old and more people getting added to new designs business get tired of waiting http://thefinanser.com/2016/07/legacy-people-use-legacy-systems.html/ https://gojko.net/2009/06/19/eric-evans-why-do-efforts-to-replace-legacy-systems-fail/
  39. 39. ‣ Business as usual while over-hauling a business is incredibly tough work ‣ We have had key project team members leave due to the hectic nature of running a business and creating a new platform ‣ Maintain focus on customer needs ‣ Don’t be distracted by growth. You are at critical juncture where lack of focus can delay project plans significantly KEY LEARNINGS
  40. 40. ‣ Hybrid model kinda works ‣ Lean In-house dev team ‣ Combined with Heavy out-sourced Design & Dev team ‣ Looking back, we would move towards in-house sooner rather than later after majority of work is completed BUT hiring is tough (for everyone) ‣ Learn from Enterprise ‣ Be great at documentation, process design ‣ Identify bottlenecks early and work on removing obstacles KEY LEARNINGS
  41. 41. COMMUNITIES #ProductBeer
  42. 42. TAKES COMMITMENT TO BUILD COMMUNITIES
  43. 43. Companies I’ve helped : 6 People I trained : 200+ People I coached / mentored : 20+ People we helped get involved in community : A few thousand Cycling done : > 10,000km and quite a few countries! How did I feel ?
  44. 44. RI - NOW THE STUDENT ISN’T LEARNING FROM OTHER PEOPLE, BUT FROM HIS OWN PRACTICE 2015 to PRESENT #ProductBeer
  45. 45. STORY #3 ‣ KMK Online ‣ Digital Arm of Emtek Group (Operates SCTV, Indosiar & O-Channel) ‣ Owns and Operates ‣ Blackberry Messenger (BBM) ‣ liputan6.com (news portal) ‣ vidio.com (video portal) ‣ bintang.com (entertainment portal) ‣ bola.com (sports portal) ‣ karir.com (job portal) ‣ +++ many others ‣ 250M+ monthly visits ‣ 70M+ monthly unique users
  46. 46. ‣ 1 day + 15 days + follow up practice ‣ Jakarta ‣ All KMK Teams + vidio.com for Design sprint ‣ focused on “user experience” as a topic ‣ to identify where, how and who we would start with 1 WORKSHOP + 3 WEEK DESIGN SPRINT
  47. 47. ‣ Business as usual while training is tough work ‣ We used a pair coaching approach for observations and pairing with teams on-site ‣ Maintain focus on user needs ‣ The Vidio team had many priorities and needed a crystal clear strategic focus to enable them to prioritise via user research ‣ Train the trainers ‣ After the training, the team worked with other product teams to start design sprints and eventually hired internal User Researchers KEY LEARNINGS
  48. 48. STORY #4 ‣ Singapore Press Holdings : Digital Division ‣ Digital Arm of SPH ‣ Owns and Operates ‣ AsiaOne ‣ STJobs ‣ FastJobs ‣ +++ many others
  49. 49. ‣ Over 4 months ‣ Singapore ‣ AsiaOne, STJobs, Fastjobs for Product & UX Program ‣ focused on “user experience” as a topic ‣ to identify where, how and who we would start with 9 WORKSHOPS
  50. 50. ‣ Business as usual while training is tough work ‣ We used 3 coach approach for observations and pairing with teams on- site for UX office hours ‣ Maintain focus on user needs ‣ Each team were at different product maturity and had to identify clearly their user needs via research ‣ Fundamental research techniques helped to open their minds towards answering “What do our users need” instead of “What we can develop for users” KEY LEARNINGS
  51. 51. MORE COMMUNITIES UX
 SG/MY/ID/HK/PH Business Agility Agile SG/MY/ID #ProductBeer SG/KL/ID/SF PM Huddle KL Product Tank SG Product Camp SG
  52. 52. Companies we’ve help : 20 People we trained : lost count! People we coach / mentor : 30+ People we helped get involved in communities : A few more thousand Communities we get involved in : 3 x 4 countries Cycling planned : 3 months Trans America in 2018 How do I feel ?
  53. 53. THINKING ABOUT THE SYSTEMS WE ARE A PART OF … • SHU • SILO in Tech with no understand about the wider business operations hurt the successful roll out of products my teams worked on • SPEAKING with Customers / Stakeholders early • TAKE TIME OFF and learn something different • HA • BRIDGE people as soon as possible • not only UX , Tech, Prod but all the various teams in a company • Speaking with the people who create the products and influencing CULTURE CHANGE takes time • the right COMMUNITIES are important for personal and professional growth • RI • DON’T BE AFRAID TO FAIL • 105 clients later, I’m still learning something new from each client and applying this into each new coaching with product teams and my latest business • FIND LIKE MINDED partners • I keep in touch with all ex-team members and see where they are in life, and check in about their work
  54. 54. Trends in UX Agile Indonesia 2017
  55. 55. ENGINEERING Engineering is traditionally about FEATURE DELIVERY not about learning about the user/ MOST organisations have a culture of DELIVERY.
  56. 56. Designing Products Today Physical + Digital we design for Tomorrow we design for Connected Experience! Yesterday Desktop Mobile we design for Physical increasing need for systems thinking
  57. 57. Melissa Perri : Do you agree? “Product Management with no User Experience Design creates functional products that don’t make users excited. 
 User Experience Design with no Product Management produces delightful products that don’t become businesses.” Source : Melissa Perry on Changing the Conversation about Product Management vs. UX http://melissaperri.com/2016/01/17/pmvsux/#.VrDr4jZ96L7
  58. 58. PUTTING IT TOGETHER USING DESIGN SPRINTS https://jthoyer.wordpress.com/2015/09/30/google-io-2014-the-design-sprint-from-google-ventures-to-google/
  59. 59. WE WANT GREAT EXPERIENCES More or less features doesn’t matter. Engineering often sees PROTOTYPING as outside of engineering MAKE PROTOTYPING a first class member of your tech stack to cultivate a culture of LEARNING
  60. 60. Jeneanne Rae Do you agree? “Integrating Design into your company involves more than just hiring superstar designers. It takes a long-term commitment and developing a culture that brings everyone up to speed” Source : Jeneanna Rae on 6 Keys for Turning Your Company into a Design Powerhouse http://www.fastcodesign.com/1669433/6-keys-for-turning-your-company-into-a-design-powerhouse?
  61. 61. ROI of Design-centric firms Creating sustainable competitive advantage through design is not a quick or easy task. Source : DMI Design Value Index (Source: Design Management Institute) http://designforeurope.eu/news-opinion/value-design-business
  62. 62. Design Maturity Ladder Source : The Design Maturity Ladder (Source: Danish Design Centre) http://designforeurope.eu/news-opinion/value-design-business
  63. 63. Developing a UX Strategy Blueprint Credit : https://www.uie.com/articles/ux_strategy_blueprint/ Challenges Aspirations Focus Areas Guiding Principles Activities Measurements
  64. 64. What are the common objections? Do you face objections in introducing User Experience? When introducing User Experience topics to your organisation, what questions do you face? 10 minutes
  65. 65. but Change is _HARD_, what if … Sounds worrying ? ‣ Talking to Customers Isn’t a Part of an Organization’s Culture ‣ Leadership Doesn’t Have a Clear Vision ‣ Leadership and the Design Team Don’t Share the Same Vision ‣ The Design Team Hasn’t Laid a Sound Foundation by Establishing a Design Process ‣ The Designers on a Team Aren’t on the Same Page ‣ An Organization Doesn’t Allocate Its Resources Properly ‣ An Organization Encourages Feature Creep ‣ There’s No Effort Dedicated to Fit and Finish Source : http://www.uxmatters.com/mt/archives/2012/04/organizational-challenges-for-ux-professionals.php
  66. 66. Design Freedom vs Cost of Change Design Freedom vs Cost Of Change Credit :Adaptive Path
  67. 67. As a team member, you are in the position to Take charge ‣ Listen up! ‣ Be the voice of honesty and open-mindedness ‣ Get practical and collaborative ‣ Make it good enough, but no better Source : http://uxmastery.com/how-to-apply-ux-in-an-organisation-new-to-user-centred-design/ Image Credit: Michael Ong
  68. 68. Who are your customers? Understand Your Environment Can you develop personas to determine Demographics Behaviours Needs & Goals
  69. 69. Who are your stakeholders? Understand Your Environment designers developers qa marketing sales operations customers service finance Image Credit: Michael Ong
  70. 70. Where are the problem areas? Understand Organisational Key Concerns Communication ? IT Responsiveness? Bad Customer Service? Image Credit: Michael Ong
  71. 71. Agile? How are you delivering projects? it is also helpful to identify what type of project delivery method you are using in your team perhaps you are in transition and it is helpful to know the contraints and paths towards each state (whether it will succeed or fail)
  72. 72. Put it together Goals , Vision, Strategy ‣ Run workshops to educate basics of User Experience ‣ Hire dedicated UX team members or go at it yourself ‣ Measure ‣ Present ‣ Repeat
  73. 73. Image Credit: Michael Ong
  74. 74. Define your own Product Design Process with your team Image Credit: Michael Ong
  75. 75. Image Credit: Michael Ong
  76. 76. Setup the product roadmap and focus on delivery S P R I N T ( 2 W E E K S ) 1 1 1 T H N O V 2 0 1 3 2 2 5 T H N O V 2 0 1 3 3 9 T H D E C 2 0 1 3 4 2 3 R D D E C 2 0 1 3 
 
 X M A S / 
 N E W Y E A R 5 6 T H J A N 2 0 1 4 6 2 0 T H J A N 2 0 1 4 D R A F T 7 3 R D F E B 2 0 1 4 D R A F T 8 1 7 T H F E B 2 0 1 4 D R A F T 9 3 R D M A R 2 0 1 4 
 
 B E TA O P T I N D R A F T 1 0 1 7 T H M A R 2 0 1 4 D R A F T 1 1 3 1 S T M A R 2 0 1 4 
 
 D R A F T P R O D U C T D E S I G N 
 M I K E , C H A R M A I N E , S H E L D O N 
 Z AV I E R M I C H A E L R E S E A R C H A N A LY S I S 
 
 E P I C P L A N N I N G R E S E A R C H 
 A N A LY S I S 
 
 S T O RY P R I O R I T I S AT I O N I N F O R M AT I O N A R C H I T E C T U R E 
 TA S K F L O W S TA S K F L O W S P R O T O T Y P E S TA S K F L O W S 
 
 W I R E F R A M E S 
 
 V I S U A L D E S I G N W I R E F R A M E S 
 
 V I S U A L D E S I G N W I R E F R A M E S 
 
 V I S U A L D E S I G N F R O N T- E N D W I R E F R A M E S 
 
 V I S U A L D E S I G N 
 
 F R O N T- E N D T E S T I N G 
 
 F R O N T- E N D Q A V 2 . 1 D E S I G N 
 V 2 . 1 D E S I G N T E C H A LV I N , A L E X 
 RYA N , A L I F 
 M I C H A E L I N I T I A L S Y S T E M A N A LY S I S A R C H I T E C T U R E M I G R AT I O N PAY M E N T 1 . 5 O R D E R 1 . 5 M I G R AT I O N PAY M E N T 1 . 5 O R D E R 1 . 5 M I G R AT I O N PAY M E N T 1 . 5 O R D E R 1 . 5 
 
 F E E D B A C K 1 . 5 
 M O B I L E M A I L S 1 . 5 M I G R AT I O N P L A N N I N G 
 
 I N V E N T O RY S U B S C R I P T I O N S T O R E B R A N D M A N A G E M E N T 
 
 O R D E R S 
 A L L O C AT I O N 
 
 M U LT I - C O U N T RY PAY M E N T 2 . 0 
 M I G R AT I O N S H I P P I N G 
 P R O F I L E S 
 
 P R O M O T I O N S F E E D B A C K 2 . 0 
 C S 2 . 0 
 
 A R T I C L E S 
 
 R E WA R D S N O T I F I C AT I O N S 
 
 A N A LY S I S R E P O R T I N G 
 
 T E S T I N G , I T E R AT I N G T E S T I N G , I T E R AT I N G 
 
 
 PA R C E L T R A C K I N G 
 
 D A S H B O A R D S T E S T I N G , I T E R AT I N G O P E R AT I O N S 
 E M I LY, S A R A H , J A S M I N E , AT I Q A H , K AY L A A L E X A N D R E , M A R I O N , E M I LY V. A L E X , M I C H A E L A L L O C AT I O N 1 . 5 
 A U S T R A L I A W O M E N 
 
 PAY M E N T 1 . 5 
 A U S T R A L I A 
 W O M E N A L L O C AT I O N 1 . 5 
 A U S T R A L I A W O M E N 
 
 PAY M E N T 1 . 5 
 A U S T R A L I A 
 W O M E N A L L O C AT I O N 1 . 5 
 A U S T R A L I A W O M E N 
 
 PAY M E N T 1 . 5 
 A U S T R A L I A 
 W O M E N PAY M E N T 1 . 5 
 A U S T R A L I A 
 W O M E N 
 
 F E E D B A C K 1 . 5 
 D E C B O X S I N G A P O R E A L L O C AT I O N 1 . 5 
 A U S T R A L I A W O M E N 
 
 PAY M E N T 1 . 5 
 A U S T R A L I A 
 W O M E N 
 
 C U S T O M E R S E R V I C E 1 . 5 - I N T E R C O M . I O S I N G A P O R E 
 
 A L L O C AT I O N 1 . 5 
 A U S T R A L I A W O M E N 
 
 PAY M E N T 1 . 5 
 A U S T R A L I A 
 W O M E N 
 
 F E E D B A C K 1 . 5 
 J A N B O X S I N G A P O R E 
 A U S T R A L I A A N A LY T I C S 1 . 5 A L L O C AT I O N 1 . 5 
 A U S T R A L I A W O M E N PAY M E N T 1 . 5 
 A U S T R A L I A 
 W O M E N A N A LY T I C S 1 . 5 A L L O C AT I O N 1 . 5 
 A U S T R A L I A W O M E N PAY M E N T 1 . 5 
 A U S T R A L I A 
 W O M E N 
 F E E D B A C K 1 . 5 
 F E B B O X S I N G A P O R E 
 A U S T R A L I A 
 C U S T O M E R S E R V I C E 2 . 0 
 I N T E R C O M . I O 
 A U S T R A L I A A N A LY T I C S 1 . 5 A L L O C AT I O N 2 . 0 
 A U S T R A L I A 
 W O M E N 
 
 PAY M E N T 2 . 0 
 A U S T R A L I A 
 S I N G A P O R E 
 A L L A N A LY T I C S 2 . 0 A L L O C AT I O N 2 . 0 
 A U S T R A L I A 
 W O M E N 
 
 PAY M E N T 2 . 0 
 A U S T R A L I A 
 S I N G A P O R E 
 A L L 
 
 F E E D B A C K 2 . 0 
 M A R B O X S I N G A P O R E 
 A U S T R A L I A A N A LY T I C S 2 . 0 A L L O C AT I O N 2 . 0 
 A U S T R A L I A 
 W O M E N 
 
 PAY M E N T 2 . 0 
 A U S T R A L I A 
 S I N G A P O R E 
 A L L A N A LY T I C S 2 . 0 M A R K E T I N G 
 E M I LY, S A R A H , S T E P H A N I E , B I Y I N G , L A U R E N , B E C K S A L B E R T G O T O M A R K E T P L A N N I N G 
 
 M I G R AT E A C Q U I S I T I O N T R A C K I N G - G O O G L E TA G M A N A G E R 
 
 M I G R AT E A C Q U I S I T I O N T R A C K I N G - G O O G L E TA G M A N A G E R A L P H A S I T E S N E A K P E A K B E TA O P T I N 
 - V O L U N T E E R - I N V I T E S L I V E I N V I T E S
  77. 77. Image Credit: Michael Ong
  78. 78. Almost done ! Who? What? How? Why?
  79. 79. What we covered today Real Life experience on how Agile & UX are relevant to software development, How to Integrate Them Challenges in practicing Agile & UX in Organisations Agile Indonesia 2017
  80. 80. GREAT BOOKS YOU SHOULD READ
  81. 81. Tools you can use ‣ Primarily use Google Docs ‣ Draw is great for task flow diagrams ‣ I favor BPMN ‣ We also use diagramming tools like Cacoo ‣ For prototyping ‣ Paper, Sketch, Mockflow, Balsamiq, Mockflow, Fireworks, Photoshop works depending on your team ‣ For sharing visual designs and collaboration ‣ Google Draw, Invision ‣ For usability testing ‣ Silverback or Morae ‣ For Mobile Usability testing, setting up a rig for camera is quite easy.
  82. 82. What will you do with the takeaways today? Follow-up ‣ On a Post-It ‣ Write down your Name, Title, Company and E-mail / Phone ‣ State one takeaway you believe you can use in the next 30 days ‣ We will check-in with you 30 days from now on your progress
  83. 83. Retrospective We ask for feedback all the time! ‣ What did you like about the session? ‣ What did you not enjoy? ‣ How could we improve ? MICHAEL | @thecollabfolks | hello@thecollabfolks.com More questions? contact me via e-mail or setup a time to chat.
  84. 84. Q&A MICHAEL | @thecollabfolks | hello@thecollabfolks.com More questions? contact us via e-mail or setup a time to chat. Agile Indonesia 2017
  85. 85. Thank You & enjoy the weekend! Agile Indonesia 2017

About This Talk (45 min) Real Life experience on how Agile & UX are relevant to software development, How to Integrate Them Challenges in practicing Agile & UX in Organisations Outline/structure for the Session What is User Experience The Value of User Experience (UX) beyond screens and interfaces Story : Journey towards User Experience Work & Challenges of Applying UX Processes Working with Legacy Systems Takeaways Understand the value of user experience, beyond just screens and interfaces Learn to integrate UX data points into your product development decision-making process using personas Learn how to overcome common business objections to implementing UX processes Target Audience Product Heads, Product Managers, Product Owners, Developers, Designers, Team Leads About the Speaker Michael ONG is Coach and Founder Mentor @ The Collab Folks, an Agile, Product Management & User Experience coaching company started in Singapore. A relatively young partnership with Ruth HO and Lena QUEK, it brings together Michael’s 16 years consulting in the tech space, delivering a spectrum of projects for Mobile Payments, Logistics Tracking & Surveying, Cleaning Inspection, Merchant Monitoring, Online E-Commerce and Real Estate Portals. Michael has worked with startups to MNCs in Singapore, Malaysia, Hong Kong, Indonesia and Australia. He is passionate about helping founders chart a path towards growth and currently provides startup mentoring and team coaching in the topics of Agility, User Experience and Product Management. Michael also speaks on the topic of Agility, User Experience and Product Management. He is involved with local community Agile Singapore and is also a co-organiser with UX Singapore and Product Works, the latter of which aims to bridge product teams in Asia. http://thecollabfolks.com/partner-profiles/michael-ong/

Views

Total views

576

On Slideshare

0

From embeds

0

Number of embeds

7

Actions

Downloads

57

Shares

0

Comments

0

Likes

0

×