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Building a Web Analytics community in Belgium

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This presentation was used a support material for discussing how to build a Web Analytics community in Belgium during Web Analytics Wednesday in Antwerp, Belgium @ These Days office on the 21st of January 2009. Why a community? What should be its goals? How should it be organized?...

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Building a Web Analytics community in Belgium

  1. 2. Web Analytics Association (WAA) Building a Web Analytics community in Belgium Presented By: Michaël Notté WAA Country Manager Belgium 21 st January 2009
  2. 3. Why a Web Analytics community?
  3. 4. The Web Analytics community <ul><li>Strong existing worldwide community </li></ul><ul><ul><li>Yahoo forums </li></ul></ul><ul><ul><li>Blogs from experts & practioners </li></ul></ul><ul><ul><li>Events (WAW, eMetrics summit…) </li></ul></ul><ul><ul><li>Social media groups (LinkedIn, Facebook, Twitter) </li></ul></ul><ul><li>Development of local WA communities in many European countries (France, Germany, UK, Netherlands, Denmark, Sweden…) </li></ul><ul><li>Time to build one in Belgium! </li></ul><ul><ul><li>Growing awareness & industry </li></ul></ul><ul><ul><li>Many experts & talented people </li></ul></ul>
  4. 5. Learn & share experience Network & meet people Get help & expertise Develop skills & career Share interest & passion Stay up-to-date Others?
  5. 6. Discussion: what would you expect form a Web Analytics community?
  6. 7. Building the WA Belgium community
  7. 8. We need YOU! <ul><li>People that are willing to participate, interact </li></ul>
  8. 9. Social media group <ul><li>Two groups were created on popular social platforms </li></ul><ul><li>Web Analytics Belgium on LinkedIn </li></ul><ul><ul><li>www.linkedin.com/groups?gid=1174087 </li></ul></ul><ul><ul><li>> 75 members </li></ul></ul><ul><li>Web Analytics Wednesday on Facebook </li></ul><ul><ul><li>www.facebook.com/group.php?gid=38268811470 </li></ul></ul><ul><ul><li>>20 members </li></ul></ul>
  9. 10. Web Analytics events <ul><li>Web Analytics Wednesdays (WAW) </li></ul><ul><li>Promote other Web Analytics related events/training in Belgium </li></ul><ul><li>Organize Web Analytics dedicated conference in Belgium? </li></ul>
  10. 11. Web Analytics Wednesday (WAW) <ul><li>Free event </li></ul><ul><li>To be organized on a regular basis? </li></ul><ul><ul><li>Every 2 months? </li></ul></ul><ul><ul><li>In different places? </li></ul></ul><ul><li>Format? </li></ul><ul><ul><li>2 main presentations / discussions </li></ul></ul><ul><ul><ul><li>General topics / Best practices / Industry & Technology trends / Experts </li></ul></ul></ul><ul><ul><ul><li>Practical cases from agencies AND practioners </li></ul></ul></ul><ul><li>Role of WA vendors </li></ul><ul><ul><li>Do you want to see short presentations / demo? </li></ul></ul><ul><li>Need speakers, hosts & sponsors </li></ul><ul><ul><li>Let me know! </li></ul></ul>
  11. 12. Discussion: Organization of WAW: Frequency & place? Format & Content? Role of vendors?
  12. 13. Creation of taskforces & leading group <ul><li>Taskforces </li></ul><ul><ul><li>Small groups of (volunteer) experts in specific WA or SEM areas </li></ul></ul><ul><ul><li>Presentation at WAW </li></ul></ul><ul><ul><li>White papers / articles </li></ul></ul><ul><ul><li>Assistance to practioners </li></ul></ul>
  13. 14. Discussion: Taskforces & leading group: What do you think about taskforce idea? Are you interested to participate? Do you want to help in managing community?
  14. 15. Others ideas? Questions?
  15. 16. THANK YOU Michaël Notté WAA Country Manager for Belgium Email: [email_address] LinkedIn: www.linkedin.com/in/mnotte Blog: www.kaizen-analytics.com KAIZEN Analytics A practioner blog on Web Analytics

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