Best Practices To Connect And Engage

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This presentation discusses engagement online and shares a 6 step formula for succeeding with social.

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Best Practices To Connect And Engage

  1. 1. Best Practices to Connect and Engage Copyright © 2011 by G. C. Franchising Systems, Inc. All Rights Reserved
  2. 2. Agenda• What does engagement look like to you? To the recipient?• How does engagement differ on the various platforms?  – With Email Marketing – On Facebook – On LinkedIn – On Twitter – On YouTube – On a Blog• How can we be engaging? Be SOCIAL, my 6‐step formula• Q&A • Close 3 Copyright © 2011 by G. C. Franchising Systems, Inc. All Rights Reserved
  3. 3. How engagement looks to you/me• To you?• To me? 4 Copyright © 2011 by G. C. Franchising Systems, Inc. All Rights Reserved
  4. 4. A few things we know about  engagement • One type of engagement does not fit all• It’s not easy or everyone would be good at it• We must be creative and different• We shouldn’t sell too strongly• Let’s look at how engagement differs on each platform 5 Copyright © 2011 by G. C. Franchising Systems, Inc. All Rights Reserved
  5. 5. Engagement and Email Marketing• To you?• To me? 6 Copyright © 2011 by G. C. Franchising Systems, Inc. All Rights Reserved
  6. 6. Engagement and Facebook• To you?• To me? 7 Copyright © 2011 by G. C. Franchising Systems, Inc. All Rights Reserved
  7. 7. Engagement and LinkedIn • To you?• To me? 8 Copyright © 2011 by G. C. Franchising Systems, Inc. All Rights Reserved
  8. 8. Engagement and Twitter • To you?• To me? 9 Copyright © 2011 by G. C. Franchising Systems, Inc. All Rights Reserved
  9. 9. Engagement and YouTube • To you?• To me? 10 Copyright © 2011 by G. C. Franchising Systems, Inc. All Rights Reserved
  10. 10. Engagement and your Blog • To you?• To me? 11 Copyright © 2011 by G. C. Franchising Systems, Inc. All Rights Reserved
  11. 11. A simple formula for being engagingBe•S       •O•C•I•A•L 12 Copyright © 2011 by G. C. Franchising Systems, Inc. All Rights Reserved
  12. 12. S = Study• Seek first to understand  13 Copyright © 2011 by G. C. Franchising Systems, Inc. All Rights Reserved
  13. 13. Some Favorite Online Resources  • Social Media Quickstarter: www.socialquickstarter.com• Mashable, The Social Media Guide: www.mashable.com• Social Media Examiner: www.socialmediaexaminer.com/• Convince and Convert: www.convinceandconvert.com/• AllFacebook.com: www.allfacebook.com/• Facebook Marketing: www.facebook.com/smbmarketing• Mari Smith: www.marismith.com• The Growth Coach’s Blog, Workshops, Social Network and  1on1 coaching: www.buildandbalance.com 14 Copyright © 2011 by G. C. Franchising Systems, Inc. All Rights Reserved
  14. 14. O = Organize• Save time. Be more effective. 15 Copyright © 2011 by G. C. Franchising Systems, Inc. All Rights Reserved
  15. 15. Some Favorite Tools  • Hootsuite: www.hootsuite.com• NutshellMail: www.nutshellmail.com• Online Marketing Calendar from Mitch Meyerson: Find it  on my Facebook Page http://on.fb.me/qGFSsR• Bitly: www.bitly.com 16 Copyright © 2011 by G. C. Franchising Systems, Inc. All Rights Reserved
  16. 16. C = Create• Get going• Strive to be creative  17 Copyright © 2011 by G. C. Franchising Systems, Inc. All Rights Reserved
  17. 17. Tips on Creation• Use a cheat sheet• Look at what others are doing that you can emulate• If you’re in a content creation medium like blogging or  YouTube, make a plan for a volume of content• Get a list of trusted resources you can tap in to for sharing• Think beyond simple text to links, pics and videos• Be funny, be provocative, be touching 18 Copyright © 2011 by G. C. Franchising Systems, Inc. All Rights Reserved
  18. 18. I = Initiate• Let it begin with you• Be the one to comment, like, share, link to• Ask people to connect, subscribe, like, friend, comment• Consider investment 19 Copyright © 2011 by G. C. Franchising Systems, Inc. All Rights Reserved
  19. 19. A = Analyze• Do look back• Very important step that many neglect 20 Copyright © 2011 by G. C. Franchising Systems, Inc. All Rights Reserved
  20. 20. Tips on Analysis• Use Google Analytics on your site• Use Google Alerts to see when your brand is mentioned• Look at your Facebook Insights• LinkedIn Premium will give you info on who’s looking at  your profile • With Bitly you can track how many times people are  clicking on your links• Review your newsletter statistics carefully• Adapt based on what you see 21 Copyright © 2011 by G. C. Franchising Systems, Inc. All Rights Reserved
  21. 21. L = Last• It’s a triathlon • Be mentally ready  22 Copyright © 2011 by G. C. Franchising Systems, Inc. All Rights Reserved
  22. 22. Q&A • Questions for either Elyse or myself? 23 Copyright © 2011 by G. C. Franchising Systems, Inc. All Rights Reserved
  23. 23. Close• How to get this presentation• Join my mailing list to receive my monthly newsletter• www.twitter.com/michael_n ‐ Follow me!• www.facebook.com/buildandbalance ‐ Please join my Page!• www.linkedin.com/in/michaelneuendorff ‐ Request a connection!• www.buildandbalance.com – Read my blog and learn about me• I have upcoming workshops on Facebook, LinkedIn, Twitter, Sales  and Public Speaking. Details will be shared on my Events Calendar as  they are scheduled.• Email me at m.neuendorff@thegrowthcoach.com• Call me at 650.373.2022• Thank YOU! 24 Copyright © 2011 by G. C. Franchising Systems, Inc. All Rights Reserved

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