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  •  4G--I can understand why Apple was hesitant to add 4G LTE to the iPhone 4S. It's a battery hog. The chips necessary to hop on 4G networks could've made the iPhone thicker instead of sleek and thin. Basically, the same reasons it waited an extra year to add 3G to the iPhone. But now it's time for Apple to get on board. I've used Verizon and AT&T's LTE networks on several different Android devices and the speeds are incredible. At times, it can be as fast as your Wi-Fi connection at home. If Apple skips LTE again this year the iPhone will look antiquated compared to the competition.  4-Inch Screen--Every time I test a new Android phone with a 4-inch (or larger) screen, I find it hard to adjust when I return to my iPhone's tiny 3.5-inch display. After using every screen size imaginable, I think 4 inches is the true sweet spot for a smartphone. With all the video watching and gaming we do on our phones, it'd be nice to have some extra real estate on the display.  HD Video--The resolution on the iPhone 4 and 4S is incredible thanks to the fancy Retina Display. But unlike a few premium Android phones out there, the iPhone still can't display true HD video.
  • Group presentation 2

    1. 1. GB312.321 Business Correspondence Presented By: Angela Simpson Aboubacar Cherif Michael Wright FEBRUARY 28, 2012 TEN THINGS WRONG WITH Apple inc.
    2. 2. agenda <ul><li> Introduction </li></ul><ul><li> History </li></ul><ul><li> Problem Identification </li></ul><ul><li> Alternatives </li></ul><ul><li> Cost-Benefit Analysis </li></ul><ul><li> Selected Alternative </li></ul><ul><li> Implementation with Timeline </li></ul><ul><li> References </li></ul><ul><li>1 </li></ul>
    3. 3. introduction <ul><li> Most Successful Company in History </li></ul><ul><li>Microsoft + Google = Apple Inc. </li></ul>
    4. 4. introduction <ul><li> Most Successful Company in History </li></ul><ul><li> Lifestyle Enhancement Products </li></ul><ul><li> Industry Leader </li></ul>
    5. 5. history <ul><li> Founders—Steve Jobs and Steve Woz </li></ul><ul><li> April 1, 1976 Apple I released </li></ul><ul><li> </li></ul>
    6. 6. PROBLEMS IDENTIFIED <ul><li> Steve Jobs  Back Ups </li></ul><ul><li> AT&T  Security </li></ul><ul><li> Computers  Apple TV </li></ul><ul><li> The App Store  Arch Rivals </li></ul><ul><li> Mobile Me  About Box Credits </li></ul>
    7. 7. Future challenges <ul><li> Needs 4G </li></ul><ul><li> Needs a 4-inch screen </li></ul><ul><li> Needs to play HD video </li></ul><ul><li> 1 </li></ul>
    8. 8. Future challenges
    9. 9. <ul><li>I was a bit surprised when the iPhone 4S launched with just 512 MB of memory. Most experts thought it'd have twice that. Memory helps with advanced stuff like running several apps at once, so I'm hoping the iPhone 5 gets a boost. </li></ul><ul><li>Multitasking is still pretty awful on the iPhone </li></ul><ul><li>I think Apple did a halfway job when it added multitasking to the iPhone almost two years ago. Right now, running apps live in a tray you access by tapping the home button twice. If you want to close them, you have to painstakingly do so one at a time. It's annoying. I'm hoping Apple comes up with a better solution this time around. </li></ul><ul><li>The photo here shows a nice tweak jailbreakers use to handle multitasking on iPhones. Perhaps Apple could learn from this. </li></ul><ul><li>After two years, it's time for a fresh design </li></ul><ul><li>Even I was a bit disappointed after waiting more than a year for the next iPhone just to find out Apple only made internal upgrades. After two years of the same iPhone 4 design, I want something new before I upgrade. Chances are pretty good that Apple will deliver. </li></ul><ul><li>Better battery life </li></ul><ul><li>Compared to most touchscreen phones, the iPhone's battery life is already pretty good. But if Apple is in fact going to add a larger screen and a 4G LTE chip, it'll have to give the battery a nice boost to compensate. </li></ul><ul><li>By the way, we've already seen that this is possible with Motorola's new Droid Razr Maxx. That phone runs on Verizon's 4G LTE network, yet can last more than a day on one charge. </li></ul><ul><li>Built-in integration with Facebook, LinkedIn, Dropbox, and other popular web services </li></ul><ul><li>Sorry Apple lovers, but I'm about to make another Android comparison. One of my favorite things about Google's OS is that it allows for deep integration with a wide range of popular social networks and web services. All you have to do is install an app, and it's immediately a part of your phone. </li></ul><ul><li>Apple got a nice start by integrating Twitter into the iPhone, but I want more: Facebook, Evernote, Dropbox, LinkedIn, you name it. We use such a variety of services these days, it'll be nice if our iPhones made it easier to share. </li></ul><ul><li>Fix iMessage! </li></ul><ul><li>While we're big fans of iMessage, there are still a bunch of annoying nuances we're dying for Apple to fix. First of all, there's no way to block people from sending you iMessages without completely shutting the service off. iMessages can also get lost if you switch phones and another user tries to send one. Finally, there's a problem where iMessage can tie itself to your device, causing your messages to get sent to the wrong person. </li></ul><ul><li>We'd also like to see Apple to take iMessage a bit further, adding a BBM-like buddy list for your friends and an app for Macs and PCs. </li></ul><ul><li>What about the iPad? Click here for 9 things Apple needs to change with the iPad 3 before I buy one </li></ul>
    10. 10. <ul><li>A faster processor for better graphics and speed </li></ul><ul><li>With rumors that the iPad 3 will get a zippy new processor, it's likely the iPhone 5 will get the same one when it launches later this year. After all, that's the pattern Apple followed with the iPhone 4 and 4S. I'd be shocked if this didn't happen, especially with so many competing smartphones rocking processors that are already faster than what the iPhone 4S has. </li></ul><ul><li>It also needs more memory </li></ul>

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