1. Michael Marlatt
Recruiting Consultant
Search Wizards at Microsoft
v-michm@microsoft.com

8. “It is not the strongest of the species that
survive, nor the most intelligent, but the
one most responsive to change.
- Charles Darwin

10. 1 2 3 4

11. 1 2 3 4

12. 1 2 3 4

13. 1 2 3 4

14. 1 2 3 4

32. The control of the Internet is actually
shifting from our hands to the web.

33. …enter the “Semantic Web.”

45. Micro Media

48. 1 2 3 4

51. The Talent Shift
Pre Web Web 1.0 Web 2.0
Craigslist
*Image reprinted with permission by

53. *Image reprinted with permission by

58. There’s no mystery to unveil.

61. “Today we’re in the midst of another epochal
transformation… What happened to the
generation of power a century ago is now
happening to the processing of information.
Computing is turning into a utility, and once again
the economic equations that determine the way
we work and live are being rewritten.”
Nicholas Carr
Author of The Big Switch

62. “Today we’re in the midst of another epochal
transformation… What happened to the
generation of power a century ago is now
happening to the processing of information.
Computing is turning into a utility, and once again
the economic equations that determine the way
we work and live are being rewritten.”
Nicholas Carr
Author of The Big Switch

65. 1 2 3 4

71. #5. One device…to any device.

74. Freedom

75. 1 2 3 4

76. Up until this point, we have taken
a fairly unfocused approach on
how we leverage the web.
Let’s bring that into focus…

78. So, let’s re-define “ ”…

79. A Recruiter is…

80. Mobile
Appropriately equipped
RSS enabled
Tuned in

81. Appropriately equipped
RSS enabled
Tuned in

82. RSS enabled
Tuned in

83. Tuned in

88. http://www.getdropbox.com

92. quot;The global market for Mobile Web 2.0
will be worth $22.4 billion in 2013, up
from $5.5 billion currently.“
Juniper Research - 2008

94. Source: GSM World - 2008

95. 141M
55M
11M
1992 1997 2002 2008
Source: Cellular Telecommunications & Internet Association (CTIA)

96. Social Media + Mobile = UltraHip!

104. “…we believe that it is only a matter of time
before the human capital management
space begins to push into the mobile frontier
… we actually project an inflection point in
growth 12-18 months from now as HCM
applications converge with social networking
and Web 2.0 technologies …
- Nate Swanson, Partner & Senior Analyst-ThinkPanmure

105. “…we believe that it is only a matter of time
before the human capital management space
begins to push into the mobile frontier … we
actually project an inflection point in growth
12-18 months from now as HCM applications
converge with social networking and Web 2.0
technologies …”
- Nate Swanson, Partner & Senior Analyst-ThinkPanmure

114. Four Examples:
- Lifestreaming Aggregators
- Content Creation Apps
- Social-bookmarking
- File sharing

121. …how do you share one, or, many bookmarks?
…how do you store competitive intelligence?
What if…
…your computer crashes or is stolen?
…or, you change employment?
OR…
…you have 2,500 + bookmarks. How do you
manage, store, sort, & retrieve on demand?

123. Search by tags

125. RSS (Really Simple Syndication) solves a problem
for people who regularly use the web. It allows you
to easily stay informed by retrieving the latest
content from the sites you are interested in. You
save time by not needing to visit each site
individually.

127. A Feed Reader or News Aggregator allows you to grab the RSS feeds
from various sites and display them for you to read and use.

129. …here are two good places to start.

132. Daily Dose of News Feeds

134. Create targeted searches

135. Search Example 1: .Net Architects on

136. Search Example 2: Program Mgrs. on

137. …competitive intel at your fingertips.
Favorite RSS Feeds Mobile

139. Staying current…