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Brand Story Engagement
How Audiences Locate Themselves in Your Story



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Emotional Meaningful Pride of
capital experiences belonging


MOTIVATION PLATFORM OWNERSHIP
!!Mission !! Memorable acts !! Self-identification
!! Needs/interests !! Symbolic celebration !! Co-creation
!! Dreams/aspirations !! Social connection !! Status/recognition



(c) 2009 Michael Margolis www.getstoried.com 51



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Published in: Business

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