Creativity in Biz Conference

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Ideas comes easy, getting others to believe in your ideas is a completely different story.

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Creativity in Biz Conference

  1. 1. Is Your Story Big Enough? Creativity in Business Conference, October 4, ’09 Michael Margolis, President of Get Storied (c) 2009 Michael Margolis www.getstoried.com 1
  2. 2. How do you get others to believe in your story? (c) 2009 Michael Margolis www.getstoried.com 2
  3. 3. www.believemethebook.com (c) 2009 Michael Margolis www.getstoried.com 3
  4. 4. My Dad ‣ Born in the bush of Zimbabwe, Africa ‣ Trained as engineer, inventor w/ 30+ patents ‣ Hobby artist - his first painting, a self-portrait (c) 2009 Michael Margolis www.getstoried.com 4
  5. 5. My Mom ‣ Educator and teacher for 30+ years ‣ Designed for children’s museums, toys, and playgrounds ‣ Lifelong artist, painter, children’s book writer (c) 2009 Michael Margolis www.getstoried.com 5
  6. 6. This is Me ‣ Raised in Switzerland & Los Angeles = now NYC ‣ Lifelong entrepreneur; co-founding 2 nonprofits before 22 years old ‣ I’m not a painter (left handed and partially color-blind) (c) 2009 Michael Margolis www.getstoried.com 6
  7. 7. Coming of Age in a Digital World Studied cultural anthropology, comparative religion, and language of business. 1998: Internet revolution. 500k tech jobs unfilled. major societal shifts. New global mash-up and convergence. value-systems and world-views colliding. (c) 2009 Michael Margolis www.getstoried.com 7
  8. 8. So...Who Created You? Think about who influenced/shaped your creative expression Get up and walk across the room to find a partner Decide on (a) teller and (b) listener The teller has 2 min to share their story; the listener listens Switch roles, teller has 2 min to tell story (c) 2009 Michael Margolis www.getstoried.com 8
  9. 9. “I had to know and understand my own story before I could listen to and help other people with theirs.” - Barack Obama (c) 2009 Michael Margolis www.getstoried.com 9
  10. 10. Agenda for Today 1. Connect to Authenticity 2. Look for the Bigger Story 3. Seek Co-Creation (c) 2009 Michael Margolis www.getstoried.com 10
  11. 11. Ideas come easy. Getting others to believe in those ideas is a totally different story. (c) 2009 Michael Margolis www.getstoried.com 11
  12. 12. (c) 2009 Michael Margolis www.getstoried.com 12
  13. 13. NEXT: The Long Walk Home... (c) 2009 Michael Margolis www.getstoried.com 12
  14. 14. Visionaries. Innovators. Entrepreneurs. ‣How do you translate something new and different into mainstream acceptance? ‣How do you get others to see, care, and believe about the same things you do? (c) 2009 Michael Margolis www.getstoried.com 13
  15. 15. What’s one thing about your work you’re trying to bring into acceptance? (c) 2009 Michael Margolis www.getstoried.com 14
  16. 16. If you’re going to have a story, have a BIG story, or none at all.     - Joseph Campbell (c) 2009 Michael Margolis www.getstoried.com 15
  17. 17. Which Story Would You Rather Be? (c) 2009 Michael Margolis www.getstoried.com 16
  18. 18. The bigger the story, the more room under the tent for people to locate themselves inside. (c) 2009 Michael Margolis www.getstoried.com 17
  19. 19. < HOW to tell the story > HAVING a story to tell (c) 2009 Michael Margolis www.getstoried.com 18
  20. 20. What’s one thing about your work you’re trying to bring into acceptance? (c) 2009 Michael Margolis www.getstoried.com 19
  21. 21. 1 2 Drucker’s Creativity Formula (c) 2009 Michael Margolis www.getstoried.com 20
  22. 22. (c) 2009 Michael Margolis www.getstoried.com 21
  23. 23. Make something better (c) 2009 Michael Margolis www.getstoried.com 21
  24. 24. Make Get others something to care better about it (c) 2009 Michael Margolis www.getstoried.com 21
  25. 25. INNOVATION Make Get others something to care better about it (c) 2009 Michael Margolis www.getstoried.com 21
  26. 26. INNOVATION MARKETING Make Get others something to care better about it (c) 2009 Michael Margolis www.getstoried.com 21
  27. 27. INNOVATION MARKETING ? Make Get others something to care better about it (c) 2009 Michael Margolis www.getstoried.com 21
  28. 28. INNOVATION MARKETING ? Make Get others something to care better about it ? (c) 2009 Michael Margolis www.getstoried.com 21
  29. 29. INNOVATION MARKETING ? Make Get others something to care better about it ? Brainstorm bigger versions for both/either side (c) 2009 Michael Margolis www.getstoried.com 21
  30. 30. People need to identify and see themselves in your story. Then it becomes their story. (c) 2009 Michael Margolis www.getstoried.com 22
  31. 31. Story is: “A fact, wrapped in an emotion that compels us to take an action that transforms our world.” - Robert Dickman (c) 2009 Michael Margolis www.getstoried.com 23
  32. 32. Think of your customers or constituents. What do they dream about or want most? (c) 2009 Michael Margolis www.getstoried.com 24
  33. 33. ...the same dreams we all do (c) 2009 Michael Margolis www.getstoried.com 25
  34. 34. opportunity acknowledgement belonging marvel freedom (c) 2009 Michael Margolis www.getstoried.com 26
  35. 35. (c) 2009 Michael Margolis www.getstoried.com 27
  36. 36. POP QUIZ Perception is King Recent study by BBMG of 2,000 consumers asked what brands they perceive as most environmentally and socially responsible. (c) 2009 Michael Margolis www.getstoried.com 28
  37. 37. BEST POP QUIZ Perception is King Recent study by BBMG of 2,000 consumers asked what brands they perceive as most environmentally and socially responsible. (c) 2009 Michael Margolis www.getstoried.com 28
  38. 38. BEST WORST POP QUIZ Perception is King Recent study by BBMG of 2,000 consumers asked what brands they perceive as most environmentally and socially responsible. (c) 2009 Michael Margolis www.getstoried.com 28
  39. 39. Your brand is only as strong as the stories that people tell about you. (c) 2009 Michael Margolis www.getstoried.com 29
  40. 40. (c) 2009 Michael Margolis www.getstoried.com 30
  41. 41. Which would you rather have? (c) 2009 Michael Margolis www.getstoried.com 30
  42. 42. People don’t buy the product, solution, or idea - they buy the story that’s attached to it. (c) 2009 Michael Margolis www.getstoried.com 31
  43. 43. The Business of Intangibles intangibles Experience 2000 Economy products services 1980s tangibles (c) 2009 Michael Margolis www.getstoried.com 32
  44. 44. Is your story big enough? (c) 2009 Michael Margolis www.getstoried.com 33
  45. 45. The multi-million dollar renovation of Laniākea into a Downtown Women’s Club “with a mission” broadened the appeal and benefits of membership Hawaii Women’s Org ‣$5MM biz transformation of community nonprofit ‣Re-invented story, linking past/future into relevance ‣Story: what it means to be a working woman (c) 2009 Michael Margolis www.getstoried.com 34
  46. 46. Co-Creation (c) 2009 Michael Margolis www.getstoried.com 35
  47. 47. INNOVATION MARKETING ? Make Get others something to care better about it ? How Might Others Co- Create with You? (c) 2009 Michael Margolis www.getstoried.com 36
  48. 48. Storytelling is an act of fortune-telling. The very act of choosing a certain story defines potential outcomes. (c) 2009 Michael Margolis www.getstoried.com 37
  49. 49. Continue the Story... Complete evaluation form - provide an email address, and you’ll receive today’s slides and excerpt of my Storytelling Manifesto (Oct ’09). Become my friend - Michael Margolis (Facebook, Twitter, Linkedin) Email me - michael@getstoried.com for complimentary feedback on your evolving story (c) 2009 Michael Margolis www.getstoried.com 38

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