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Social Media and HR

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My presentation from the Acuity Forums conference on November 18th 2010.

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Social Media and HR

  1. 1. about.me/michaelmahoney @imamike Social Media and HR The most natural of partnerships Thursday, November 18, 2010
  2. 2. about.me/michaelmahoney @imamike Michael Mahoney about.me/michaelmahoney michaelmahoney1@gmail.com LinkedInTwitter Thursday, November 18, 2010
  3. 3. about.me/michaelmahoney @imamike HR and Social Media do the same work Thursday, November 18, 2010
  4. 4. about.me/michaelmahoney @imamike They connect people to build, and manage relationships Thursday, November 18, 2010
  5. 5. about.me/michaelmahoney @imamike Some Expectations • Look at your phone, now me, Look at your phone, now back to me… • use the Hash Tag #acsmto, I’ll be auto tweeting from here. • QR readers ready, you don’t want to miss this! Thursday, November 18, 2010
  6. 6. about.me/michaelmahoney @imamike Agenda Why you need an employer brand strategy for HR • How social media can harm your companies ability to attract top talent • How your company can protect itself from risks • How your company can turn social media into the best recruiting and candidate sourcing tool Thursday, November 18, 2010
  7. 7. about.me/michaelmahoney @imamike Thursday, November 18, 2010
  8. 8. about.me/michaelmahoney @imamike facebook.com/drakeinternational Thursday, November 18, 2010
  9. 9. about.me/michaelmahoney @imamike Thursday, November 18, 2010
  10. 10. about.me/michaelmahoney @imamike Ken RobinsonVideo Thursday, November 18, 2010
  11. 11. about.me/michaelmahoney @imamike Why have a social media strategy for HR? Thursday, November 18, 2010
  12. 12. about.me/michaelmahoney @imamike Why • You need a usage policy now • Protection (liability, security, reputation) • Employees make mistakes, but typically mean well • If you don’t have one do it by end of week Thursday, November 18, 2010
  13. 13. about.me/michaelmahoney @imamike Why • Monitor the conversation • Don’t become irrelevant Thursday, November 18, 2010
  14. 14. about.me/michaelmahoney @imamike The first thing today’s generation does to prepare for an interview is Google you Thursday, November 18, 2010
  15. 15. about.me/michaelmahoney @imamike Then they might ask Twitter about you, or Facebook, or... Thursday, November 18, 2010
  16. 16. about.me/michaelmahoney @imamike ...Glassdoor.com Thursday, November 18, 2010
  17. 17. about.me/michaelmahoney @imamike AreYou Social Safe? • If someone is considering two equal offers from two employers, will Google help or hurt your case? • Do you depend on top talent? • Can you fire someone for misconduct during online discussions? Thursday, November 18, 2010
  18. 18. about.me/michaelmahoney @imamike ProtectYour Company, and Leverage Opportunities Thursday, November 18, 2010
  19. 19. about.me/michaelmahoney @imamike ProtectYour Company • Usage Policy • Acceptable and unacceptable conduct • Extend corporate conduct guidelines • Clearly outline benefits and risks for employees • Remember: • You can’t block your employees from using social media Thursday, November 18, 2010
  20. 20. about.me/michaelmahoney @imamike Opportunities • Find employees already using social media, and engage them • Get them to blog and tweet • Tell them what they can and can’t talk about in all communications • Example: “We’re Launching a new Product X, you can’t tweet about it yet” but and “You can tweet this to build excitement” • Reward them. Thursday, November 18, 2010
  21. 21. about.me/michaelmahoney @imamike Re-cap Education Training Communication Support Thursday, November 18, 2010
  22. 22. about.me/michaelmahoney @imamike Leveraging Social Media for HR Thursday, November 18, 2010
  23. 23. about.me/michaelmahoney @imamike Finding New Talent • Sourcing, Attracting, Closing • Sourcing: Finding talent with search and keyword monitoring • Attracting: positioning company culture, and creating experiences that have impact • Closing: making the decision to accept your job offer an easy one, by wrapping it all together. Thursday, November 18, 2010
  24. 24. about.me/michaelmahoney @imamike Finding New Talent • Twitter, Facebook, YouTube, LinkedIn • Google, blogging, niche communities • Employee Referral Programs • Check out selectminds.com Thursday, November 18, 2010
  25. 25. about.me/michaelmahoney @imamike Finding New Talent • 30 Minutes a day: Surface Mining • Facebook + LinkedIn OR Twitter depending on your target and strategy • 60 Minutes a day: Open Pit Mining • FB+LinkedIn AND Twitter, YouTube. Spend an hour a month on Glassdoor and set up Google Alerts • Greater than 60 Minutes a day: Drilling Operations • Google, blogs, and niche communities Thursday, November 18, 2010
  26. 26. about.me/michaelmahoney @imamike selectminds video Thursday, November 18, 2010
  27. 27. about.me/michaelmahoney @imamike Existing Talent • You Can’t Block Usage At Work! Don’t Try! • Be open minded with your usage policy • Be consistent in how it is applied • Check out Rypple.com Thursday, November 18, 2010
  28. 28. about.me/michaelmahoney @imamike rypple.com Thursday, November 18, 2010
  29. 29. about.me/michaelmahoney @imamike Michael Mahoney about.me/michaelmahoney michaelmahoney1@gmail.com LinkedInTwitter Thursday, November 18, 2010

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