Scene 1: You’re waiting in line. And it’s been a while. A guy enters, looks around and takes a spot 4 places in front of you.Scene 2: A mom, arms full of baby, drops a teddy bear. A young man sees it drop, changes direction to pick it up for her.Which guy do you want on your team? It’s no different in corporations and corporates are starting to engage.. But why?
What does this have to do with sustainable business practices? Ethics… Violation of System Condition 1….Intimidation, mafia tactics.
“A business has a duty to provide profit for shareholders” At any expense? How might a sustainable model look?
Educate to Innovate: In 2010, Intel announced a $200 million commitment to advance math and science education in the U.S.
As an example, Fairmont Hotels & Resorts launched Eco-Innovations in 2005. The Fairmont Orchid has developed the Room to Reef project, that extends from rooms cleaned with non-toxic biodegradable products to organic landscaping, marine health and guest learning. Partnering with a local university, hotel colleagues to support regular monitoring of the nearby coral reef.Sponsorship opportunity: PCMAGuests want to feel good about what is being done at the hotel as well. Hotel in SF donated to the battered women’s shelter
Sponsorship opportunity: PCMAGuests want to feel good about what is being done at the hotel as well. Hotel in SF donated to the battered women’s shelter
Imex12 citizenship smart_business
Green With EnvyFirst Class, Sustainable Events Corporate Citizenship isNancy J. Zavada, CMP Smart BusinessCo-Founder, Green Meeting Industry CouncilPrincipal, MeetGreen Michael Luehrs Sustainability Advisor President, GMIC
The role of business in society?NEW YORK, Sep. 28 /CSRwire/ - Desperateto avoid paying a $19 billion environmentaljudgment from Ecuador, Chevron haslaunched a retaliation campaign by trying togain access to ….private email accountsof 101 people who have some connection tothe lawsuit – including about 15 summerinterns who worked on the case years ago
IMEX• Badge back• Maisha’s Sewing Project (Frankfurt)• Shade Tree• Opportunity Village• Clean the World
IAS• UN Global Compact• CSR criteria in RFPs• CO2 offsetting thru Saambou Sewing Cooperative• Messaging at every session
McDonald’s• Ronald McDonald House• 8 different NGO’s directly benefit from 2012 event• Supplier Collaboration• Exhibitor incentives
So, What’s the Return?• USGBC: Companies w green buildings save $58 billion a year in reduced sick days• 180 billion in increased productivity• Telus: decreased attrition, increased sales• 2012 Neilsen survey: 66% customers prefer to buy from companies that give back to society -62% want to work for these companies -59% want to invest in these companies
Is your company a role model?Do you give back to the community?Do you have a list of NGO’sWith whom you partner?How do you measure?
Does Legacy Matter? “In 2000, CSR-oriented activities were unheard of. In this year’s survey, 35 percent of respondents included a charitable activity during their trips." "2011 Incentive Trends Survey,”Corporate Meetings & Incentives Magazine.
Pro Tip Document!• Policies• Request for proposals• Contracts• Reports
Tell Your Story• Measure and report to key stakeholders• Articles for industry publications• Apply for awards
Resources•MeetGreen® www.meetgreen.com•Green Meeting Industry Council www.gmicglobal.com•Convention Industry Councilhttp://www.conventionindustry.org/StandardsPractices/APEXASTM.aspx