Swedish meetings industry takes action for sustainabilityissues with creation of trade association chapterA group of leading Swedish meeting industry organizations has formed the Swedish chapter of theGreen Meeting Industry Council (GMIC), a global organization that focuses on environmental andsustainability issues in the meetings industry.GMIC, a not for profit organization with members in over 20 countries, has a mission to advancemeetings industry innovation through knowledge sharing, education, and research.GMIC Sweden is founded with the generous support of some of Sweden s leading actors insustainable business practices: Arenabolaget in Linköping, Gothenburg Convention Bureau,Kistamässan, Luleå Convention Bureau, MCI Sweden, Stockholm Visitors Board,Stockholmsmässan, Svenskamässan, Visit Sweden and Visit East Sweden DMC.Jan Peter Bergkvist, owner of the sustainability advisory Sleepwell AB and an initiator of GMICSweden, explains "Through my involvement with the International Board of GMIC, I have realized theimportance of a strong industry representation in terms of raising awareness and building capacityfor change related to environmental and sustainability issues. We saw it as natural that Swedishcompanies and organizations, which in many respects lead the world in these areas, create a Swedishchapter of GMIC. We want to create a platform for meeting buyers, suppliers and other stakeholdersin the meetings industry in which we can work together for sustainable development whileconsolidating Swedens leadership as sustainable a meeting destination".Michael Luehrs, Sustainability Services Manager at meetings and events agency MCI Group, waselected Chairman GMIC Sweden. "This is an exciting development for the industry and I am ofcourse, proud to have the opportunity to lead the Swedish Chamber of GMIC. The mission of themember organization is an important one and we will work hard to communicate the value ofmembership in GMIC Sweden. In 2011, our focus will be to exceed 30 new members. Interest isalready high and because several of the founding companies are leading players in the Swedishmeetings industry whose generous contribution will allow us to provide meaningful educationalcontent, conditions for growth are ideal .For more information contact:Michael Luehrs, MCI, Sweden, +46701909830 michael.Luehrs @ mci-group.comJan Peter Bergkvist, Sleep Well AB, +46766336868 janpeter.bergkvist @ sleepwell.nuGreen Meeting Industry Council (GMIC) was founded in the United States and currently has over 20departments in the world. GMIC working to promote sustainable development within the globalmeetings industry through education, research and impact. Read more at www.greenmeetings.info.