Who is this guy? ‣
Michael Leis ‣ VP, Strategic Services @ Emerge Digital ‣ Work with agencies and brands ‣ Emerging media ‣ Design to database ‣ Widgets, SN apps, Websites ‣ Common Engine thinking for every audience emergedgtl.com
What do clients get back?
‣ Insight ‣ Into the lives and habits of their core ‣ Branding ‣ Associating the brand with moments that make a difference ‣ Frequency ‣ Lots of little pings to audience ‣ Metrics ‣ All kinds of incredible measuring emergedgtl.com
What do agencies get back?
‣ Ownership of a channel ‣ At the heart of where brand and users connect in real-time ‣ Essentially its own network ‣ Informing traditional channels, creative ‣ New perspective on audience emergedgtl.com
What have we learned from
v1? ‣ Where core users “live” online ‣ What networks/channels are they using to communicate? ‣ Where do they live in the real world? ‣ When do they use the computer? emergedgtl.com
Gogo: The Game ‣ Average
80 brand impressions per play ‣ Learned that most engagement happened at hi5 and Friendster emergedgtl.com
Artifacts of personality traits ‣
What can you offer as part of the promotion via the widget that reflects on someone’s individual personality? ‣ Virtual Gifts ‣ Mini-apps on social networks ‣ Using existing resources + some new coding emergedgtl.com
Informing your other channels ‣
Your strategists now know more about exact preferences and behavior ‣ Media planners can zero-in on the places worthwhile people are actually at ‣ Creative has script already written by the audience emergedgtl.com