Barbour Case Study


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Case Study, VoIP implementation for Barbour

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Barbour Case Study

  1. 1. CASE STUDY CREATIVE • PROACTIVE • DEPENDABLE Benefits of IP telephony realised UNIFIED COMMUNICATIONS AND VOIP “I am absolutely delighted with the new VoIP telephone SECURE AND RESILIENT system. Rolling out the communications system has INFRASTRUCTURE resulted in significant cost and efficiency savings for Barbour, reducing phone charges for calls between sites.” Brenda Readman-Bell, Finance Director, J. Barbour & Sons CUSTOMER PROFILE identified as the optimal solution for Barbour, THE CHALLENGE meeting current requirements and providing a J Barbour and Sons is a 4th generation Rather than relocating their current PABX to a base for future expansion and future business family owned company with a rich new office at significant cost, J Barbour and Sons needs. heritage of over 100 years, An made the decision to take advantage of an IP authentic British brand, Barbour has Waterstons upgraded Barbour’s existing WAN (Internet Protocol) based telephone solution to an unparalleled understanding of and LAN infrastructure in order to guarantee meet current and future business needs. clothing that is truly fit for today’s quality of service between sites and to provide Barbour had 3 separate telephone systems, one active lifestyle. With a wardrobe of failover and resiliency. Virtual LAN technologies at each of their 3 sites, which had the following clothes, both classic and contemporary, provide a segregated LAN with Quality of disadvantages: for sporting pursuits, country and Service (QoS) to separate the voice and data city living, Barbour remains true to traffic and maintain voice quality. All voice calls • Support costs were very high – these included the core values for which the brand are encrypted via the Mitel 3300 ICP to ensure BT support costs and the cost of a dedicated is renowned - quality, durability, security. internal person to support the phone systems. fitness for purpose and attention to • It was time-consuming to perform a desk- detail. As well as jackets and coats, the POTENTIAL REALISED to-desk move and for a new starter to be Barbour collection includes trousers, provided with a handset. shirts, socks, midlayers, knitwear and • The new VoIP system has lead to an 80% accessories. reduction in support costs per annum. A • There were separate telephone directories dedicated internal person is no longer required so cross-site communication was time- With headquarters in South Shields, to support the phone systems, so this resource consuming. Barbour is now sold in 29 countries has been utilised in other areas of the business. worldwide including the United States, Germany, France Italy and Japan. The • Moves can now be carried out immediately IMPLEMENTATION brand was recently tipped as one and new starters can be provided with a to watch as younger style conscious Barbour selected Waterstons, a Mitel Select telephone straightaway, leading to increased consumers discover the unique benefits Partner, to design and implement the new IP productivity and workforce flexibility. of Barbour. system. Waterstons identified 3 projects that • Telephone call charges have been substantially would maximise Barbour’s benefit from the reduced, because Barbour personnel can make project: secure site to site calls over their existing wide • Provide a replacement telephone system for area network (WAN) for no charge. 210 users across 3 sites. • The new system has enabled Barbour to • Redesign and upgrade the existing Wide Area standardise their telephone system, handsets Network (WAN). and voicemail solution. There is a single electronic telephone directory on each phone • Redesign and upgrade the existing Local Area which holds numbers for staff on all 3 sites, so Network (LAN). communication between sites is quicker and easier. A Mitel 3300 Integrated Communications Platform (ICP) VoIP (Voice over IP) system was • telephone: 0845 094 094 5 • website: e-mail:
  2. 2. CREATIVE • PROACTIVE • DEPENDABLE More Information “The integration of the VoIP telephony solution real time between colleagues, so a query, FUTURE PLANS with Microsoft Exchange Server 2007 and issue or problem can be resolved very quickly. Barbour are planning to roll out VoIP globally Microsoft Live Communications Server will help Presence information enables staff to instantly to sites in the US, France and Germany. Global us improve efficiency as well as promoting see whether their colleagues are available, on collaboration amongst employees, regardless of site to site calls will then be able to be made for holiday, on the telephone or in a meeting. their location.” no charge. Collaboration tools allow employees to share and work on a document concurrently and Brenda Readman-Bell, Finance Director, The IP telephone solution chosen, together J. Barbour & Sons provide peer-to-peer video and audio. with Waterstons’ expertise in IT applications and Microsoft Gold Partner status, enables Implementation of Microsoft Exchange Server further applications to be added which extend will enable Barbour’s mobile workforce to the commercial benefits gained from the utilise Microsoft’s push technology, providing system. A planned next step is to implement them with access to voicemail, email, calendars Microsoft Exchange Server 2007 and Microsoft and presence information straight from their Live Communications Server (LCS). handheld mobile phones and PDAs. LCS provides Instant Messaging, Presence and Collaboration tools, all of which can lead to great increases in productivity. Instant Messaging enables messages to be sent in Waterstons are a Mitel Select Partner and a Microsoft Gold Certified Partner. Microsoft Office Communicator allows users to view the presence of their contacts, and Microsoft The 5212 IP Phones installed at Barbour provide the user with Exchange Server enables all types of messages (voicemail, e-mail, faxes) to be accessed through the a range of functions, including Handsfree Speakerphone, Outlook mailbox. Speed Calling, Conference Call Set-up and much more. • telephone: 0845 094 094 5 • website: e-mail: