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Managing multiples

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Managing multiples

  1. 1. Managing Multiples Maintain Client’s Social Media Without Going CrazyMichael Johnstone @Johnstone_M
  2. 2. Michael Johnstone Entrepreneur; Executive; Strategies & Acquisitions with Mark Cuban CompaniesMichael Johnstone @Johnstone_M
  3. 3. Managing Multiples Maintain Client’s Social Media Without Going CrazyMichael Johnstone @Johnstone_M
  4. 4. The Problem at eLocomotive 3-5 clients * 2-3 sites = 15 tasks at Naked Pizza (MC Company) 20 stores * 4-5 sites = 100 tasksMichael Johnstone @Johnstone_M
  5. 5. Systems The Cause of and Answer to All Business ProblemsMichael Johnstone @Johnstone_M
  6. 6. Online Interactions Respond to comments Message/promote the company Participate in conversationsMichael Johnstone @Johnstone_M
  7. 7. Respond to Comments 2-3 times a day. I do it for all companies morning, noon, and night. Make it simple by creating a list of searches. Set up all your accounts in 1-2 places. Dont use your phone. Take complaints and follow ups offline.Michael Johnstone @Johnstone_M
  8. 8. Promote the Company These are easier to plan. Take time to lay out 1-3 months of content. Set up some posts to happen on a schedule.Michael Johnstone @Johnstone_M
  9. 9. Participate in conversations Again, a standard set of searches makes life easier Find someone talking about (GF or mom) and tweet to them. etc. Same tools apply but be ready for a back and forth. Alerts - watch for mentions of you and areas of interest.Michael Johnstone @Johnstone_M
  10. 10. Repeat Repeat for all clients. Check who you are before you post. Dont switch around in the middle.Michael Johnstone @Johnstone_M
  11. 11. Client Tips Retainers are better. Delegate - watch for ways to offload effort to the client.  Teach your clients. You wont loose them by educating them.Michael Johnstone @Johnstone_M
  12. 12. Win Dodo case for the new iPad. Customized by www.IWantToDrawaCatforYou.com Tweet and mention @johnstone_m and #etcdallas. Follow Me - I’ll DM you.Michael Johnstone @Johnstone_M
  13. 13. Desktop Tweetdeck Tweetie Hootsuite BufferApp LastPass Twitter.comMichael Johnstone @Johnstone_M
  14. 14. Mobile Twitter Tweetdeck Hootsuite Buffer appMichael Johnstone @Johnstone_M
  15. 15. iPad Tweetbot Twitter.comMichael Johnstone @Johnstone_M
  16. 16. Thank You
  17. 17. Michael Johnstone Entrepreneur; Executive; Strategies & Acquisitions with Mark Cuban CompaniesMichael Johnstone @Johnstone_M
  18. 18. Managing Multiples Maintain Client’s Social Media Without Going CrazyMichael Johnstone @Johnstone_M

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