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Sutton - NNWU - Social Media Marketing Course (New Technologies) V2-R1

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Sutton - NNWU - Social Media Marketing Course (New Technologies) V2-R1

  1. 1. SOCIAL MEDIA MARKETING OF NEW TECHNOLOGIES Virtual Reality Products NNU: Social Media Management Workshop: TUE Mar. 8, 12:10pm - 1:30pm Dr. Michael Sutton, CKO FUNIFICATION LLC michaeljdsutton@gmail.com NNU Social Media Management Workshop 1 http://www.geeky-gadgets.com/wp-content/uploads/2014/03/Sony-virtual-reality-headset.jpg
  2. 2. New Challenges with Social Media Management (SMM) & New Technologies ■ Social Media Management – Campaign Tracking and Analysis – Audience and Channel Optimization ■ Social Media Strategy – Objectives – Marketing Goals – Audience Target ■ Social Media Design – Skins: Youtube Channel, Facebook, Twitter pages – Creatives: Banner, Microsites, Landing pages – Videos: Viral Videos, Video Editing ■ Social Media Advertising – Article/ Video Syndication – Social Display Ads – Social Video Distribution – Press Release and Distribution – Social Network Marketing – Pay Per Click: Facekbook/ LinkedIn – Email Marketing – MMS Mobile Text Message Marketing NNU Social Media Management Workshop 2 http://i.dailymail.co.uk/i/pix/2016/01/10/20/2FD8697400000578-3387349- Dailymail_com_s_Sarah_Pusateri_takes_to_the_subway_with_the_Gear-a-1_1452456226213.jpg
  3. 3. SMM Landscape (Inter-Galactic Level) NNU Social Media Management Workshop 3 http://cdn.chiefmartec.com/wp-content/uploads/2014/01/marketing_technology_jan2014.png
  4. 4. SMM Landscape (Manageable Level) NNU Social Media Management Workshop 4 http://o.aolcdn.com/hss/storage/midas/878ef5aacfdd0d3d0d240dfcec3a9db7/201972779/the-void.jpg http://www.focusmeireland.com/wp-content/uploads/2011/11/Social-Media-Question-Mark.jpg
  5. 5. SMM Landscape (Manageable Level) NNU Social Media Management Workshop 5 https://leveragenewagemedia.com/images/social-infographic.png
  6. 6. Advanced Targeting Options [1] ■ Interest targeting: – Reach specific audiences by looking at their self- reported interests, activities, skills, pages/users they have engaged with, etc. – Often related to keyword targeting – Interests can be: ■ as general as an industry (e.g. automotive industry) ■ as specific as a product (e.g. convertibles). – Offered by: Facebook, Twitter, LinkedIn (under “Skill”), Pinterest. NNU Social Media Management Workshop 6 Ganguly, S. (March 17, 2015). Why Social Media Advertising Is Set To Explode In The Next 3 Years. Retrieved from: http://marketingland.com/social-media-advertising-set-explode-next-3-years-121691 http://www.ghcloset.com/wp-content/uploads/2016/01/virtual-reality-enters-new-dimension-gun-670.jpg
  7. 7. Advanced Targeting Options [2] ■ Behavioral/Connection targeting: – Reach people based on purchase behaviors or intents and/or device usage. – Reach people who have a specific kind of connection to your page, app, group, or event. – Both types of targeting take past behavior into account to help you determine intent. – Offered by: Facebook, Twitter, LinkedIn. NNU Social Media Management Workshop 7 Ganguly, S. (March 17, 2015). Why Social Media Advertising Is Set To Explode In The Next 3 Years. Retrieved from: http://marketingland.com/social-media-advertising-set-explode-next-3-years-121691 http://cdn.bgr.com/2015/11/impacto-virtual-reality.jpg
  8. 8. Advanced Targeting Options [3] ■ Custom targeting: – Reach audiences by uploading a list of email addresses, phone numbers, users IDs, or usernames. – Facebook calls its custom targeting Custom Audiences – Twitter calls its own Tailored Audiences. – Based upon the same concept: ■ if you have a known group of people you’d like to target, you can simply upload them and target them directly ■ assuming the social network can match the data you’re uploading with real profiles. – Offered by: Facebook, Twitter. NNU Social Media Management Workshop 8 Ganguly, S. (March 17, 2015). Why Social Media Advertising Is Set To Explode In The Next 3 Years. Retrieved from: http://marketingland.com/social-media-advertising-set-explode-next-3-years-121691 http://forum.notebookreview.com/attachments/man-sticks-face-on-screen-jpg.109897/
  9. 9. Advanced Targeting Options [4] ■ Lookalike targeting: – Reach new people who are similar to an audience you care about. – Helps businesses extend their custom audiences to reach new, similar users. – For those businesses looking to acquire new customers through social media advertising, lookalike targeting can be a fantastic acquisition tool. – Offered by: Facebook, LinkedIn. NNU Social Media Management Workshop 9 Ganguly, S. (March 17, 2015). Why Social Media Advertising Is Set To Explode In The Next 3 Years. Retrieved from: http://marketingland.com/social-media-advertising-set-explode-next-3-years-121691 https://s-media-cache-ak0.pinimg.com/236x/6b/4b/19/6b4b198633adca8b4937023cc148023b.jpg
  10. 10. Today’s Workshop Scenario Product NNU Social Media Management Workshop 10 ■ VolvoReality XC90 Test Drive – https://youtu.be/Wuln2bJkp1k ■ Happy Goggles - A virtual reality headset made from a Happy Meal Box – https://youtu.be/bnYg752URcE ■ VR Postcards | Behind the Scenes (Marriott Hotels) – https://youtu.be/fT2p4EBXYSg
  11. 11. Today’s Workshop Scenario [1] ■ Setting: ■ Style: ■ Duration: ■ Goals: ■ Your next job interview ■ Experiential interview – 20 min analysis and decision-making – 5-10 min. reporting out – How well do you work with teams to achieve a goal? – What can you contribute to a team initiative in SMM? – What original contribution(s) can you deliver within a team structure? NNU Social Media Management Workshop 11
  12. 12. Your Task for This Workshop Each team receives an Advanced Targeting Option: ■ Lookalike targeting ■ Custom targeting ■ Behavioral/Connection targeting ■ Interest targeting Develop a Targeting Plan for Marriot Hotels ■ Who? ■ What? ■ Why? ■ Where? ■ When? ■ How? ■ How Much? NNU Social Media Management Workshop 12
  13. 13. Report Out Verbally NNU Social Media Management Workshop 13 http://media4.s-nbcnews.com/j/newscms/2016_08/1428791/zuck_barcelona_90664fa4af37ce6172a32a7558ffe294.nbcnews-ux-2880-1000.jpg

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