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Sutton LinkedIn Bootcamp - How to write a killer linkedin profile v3-r2

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Social media workshop delivered at Trailhead Boise, ID

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Sutton LinkedIn Bootcamp - How to write a killer linkedin profile v3-r2

  1. 1. Deliveredby: MichaelSutton(GAMEDoc)
  2. 2. How toWrite a Killer LinkedIn Profile … and 18 Mistakes toAvoid —Based upon the Kindle Book by Brenda Bernstein Trailhead LinkedIn Boot CampWorkshop– April 11, 2016 BuildingYour Digital Persona & Personal Brand
  3. 3. Intellectual Property Statement (1)  This presentation is Copyright © 2016, Michael JD Sutton  No part of this presentation (document) may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of Dr. Michael J.D. Sutton.  These PowerPoint Presentation Slides were made available exclusively to participants at theTrailhead seminar and invited guests. Under copyright law, Dr. Sutton is granting you fair use of a copy of this document for your personal files. Boise Trailhead LinkedIn Bootcamp 3April 11, 2014
  4. 4. Intellectual Property Statement (2)  Under no circumstances may portions of this material be used for, or incorporated into, your own reports, presentations, workshops or seminars without obtaining written permission from Dr. Michael J.D. Sutton (michaeljdsutton@gmail.com).  Historically, Dr. Sutton has not withheld consent to incorporate or use specific portions of this material to a reasonable requester. Dr. Sutton only asks that the following conditions be met, in addition to receiving his written permission:  1) appropriate attribution on the presentation slide or report, i.e., “How to Write a Killer LinkedIn Profile…and 18 Mistakes to Avoid, Dr. Michael JD Sutton, 2016” and,  2) you purchase one “Venti Café Latte” at the local Starbucks or other well attired coffee establishment for Dr. Sutton (Gift Cards appreciated) Boise Trailhead LinkedIn Bootcamp 4April 11, 2014
  5. 5. Agenda LinkedIn:A Moment in History Strategic BusinessValue Propositions Killer Profile?Avoid Mistakes # 01 – 18 AdditionalTips andTechniques Other Resources April 11, 2014 Boise Trailhead LinkedIn Bootcamp 5
  6. 6. Visual Map of LinkedIn Relationships [1]  http://inmaps.linkedinlabs.com/ April 11, 2014 Boise Trailhead LinkedIn Bootcamp 6
  7. 7. Visual Map of LinkedIn Relationships [2] April 11, 2014 Boise Trailhead LinkedIn Bootcamp 7
  8. 8. Noosphere— PierreTeilhard deChardin,SJ April 11, 2014 Boise Trailhead LinkedIn Bootcamp 8 Source: http://designtidbits.com/design-elements/led-social-media-icons/
  9. 9. Strategic BusinessValue Proposition – NOT a Digital Persona April 11, 2014 Boise Trailhead LinkedIn Bootcamp 9 From:https://www.rivaliq.com/blog/personal-corporate-social-media-personas/
  10. 10. Strategic BusinessValue Proposition – Digital Persona April 11, 2014 Boise Trailhead LinkedIn Bootcamp 10 From:http://www.business2community.com/social-media/6-social- media-personas-you-want-to-meet-0139568#bg0FWoZLftDEfod3.97
  11. 11. The Network forGlobal Contacts and Relationships April 11, 2014 Boise Trailhead LinkedIn Bootcamp 11 Source: http://www.onlinemarketing-trends.com/2011/03/fastest-growing-countries-for-linkedin.html > 4/ LinkedIn Users NOT in USA (70%)
  12. 12. 90 of the Fortune 100 firms rely solely upon LinkedIn’s search capability to find future hires April 11, 2014 Boise Trailhead LinkedIn Bootcamp 12 Source:http://www.business2community.com/b2b-marketing/linkedin-b2b- marketers-still-unsure-social-media-0660082#!P2Q21
  13. 13. BeforeWe Begin!  You must have already created a LinkedIn Account:  Free  Business  Professional  Recruiter  You will require a professional digital photo  Max. file size = 10MB  Pixel size is between 400 x 400 pix. and 20,000 X 20,000 pix.  Log into Linkedin Account April 11, 2014 Boise Trailhead LinkedIn Bootcamp 13
  14. 14. LISettings [1] April 11, 2014 Boise Trailhead LinkedIn Bootcamp 14
  15. 15. LISettings [2] April 11, 2014 Boise Trailhead LinkedIn Bootcamp 15
  16. 16. LI Profile [1] April 11, 2014 Boise Trailhead LinkedIn Bootcamp 16
  17. 17. LI Profile [2] April 11, 2014 Boise Trailhead LinkedIn Bootcamp 17
  18. 18. Mistake # 01 Ineffective Use of Keywords  ... and a Boring, Uninformative Headline April 11, 2014 Boise Trailhead LinkedIn Bootcamp 18
  19. 19. Mistake # 02 No Profile Photo or an Unprofessional or Distracting Photo April 11, 2014 Boise Trailhead LinkedIn Bootcamp 19
  20. 20. Mistake # 03 Profile Not 95% Complete April 11, 2014 Boise Trailhead LinkedIn Bootcamp 20
  21. 21. Mistake # 05 Public Profile URL (Link) with lots of Numbers, Letters and Slashes at the End April 11, 2014 Boise Trailhead LinkedIn Bootcamp 21
  22. 22. Mistake # 07 Recommendations that Contain Spelling, Grammar and Punctuation Errors  – or are Just Plain Boring April 11, 2014 Boise Trailhead LinkedIn Bootcamp 22 http://www.businessinsider.com/common-linkedin-mistakes- 2012-8#want-more-social-media-tips-check-out-15
  23. 23. Mistake # 08 Fewer than 500 Connections April 11, 2014 Boise Trailhead LinkedIn Bootcamp 23
  24. 24. Mistake # 09 Blank or Ineffective Summary Section April 11, 2014 Boise Trailhead LinkedIn Bootcamp 24 http://www.businessinsider.com/common-linkedin-mistakes- 2012-8#want-more-social-media-tips-check-out-15
  25. 25. Mistake # 10 Blank Specialties and/or Skills & Expertise Sections April 11, 2014 Boise Trailhead LinkedIn Bootcamp 25
  26. 26. Mistake # 13 No Descriptions orWeak Descriptions of Job Duties andAccomplishments April 11, 2014 Boise Trailhead LinkedIn Bootcamp 26
  27. 27. Mistake # 15 Lack of Consistency/Discrepancies in Format and Structure Spelling, Grammar, and Punctuation Errors April 11, 2014 Boise Trailhead LinkedIn Bootcamp 27 http://www.businessinsider.com/common-linkedin-mistakes- 2012-8#want-more-social-media-tips-check-out-15
  28. 28. Mistake # 18 A Static (Unchanging,Outdated) Profile – and thinking all you needed was a KILLER LinkedIn® profile April 11, 2014 Boise Trailhead LinkedIn Bootcamp 28
  29. 29. Additional Tips, Techniques, and LinkedIn Champion Workshop Supply me with your email address, anyone attending today’s session will receive an email with numerous attachments available in the public domain that will support extension of your Linked experience. LinkedIn ChampionWorkshop will be offered in May. April 11, 2014 Boise Trailhead LinkedIn Bootcamp 29
  30. 30. Other Resources April 11, 2014 Boise Trailhead LinkedIn Bootcamp 30

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