Understanding Church Website Audiences


Published on

Presentation analyzing the different audiences that will visit your church website and how best to address them.

Published in: Spiritual, Technology

Understanding Church Website Audiences

  1. 1. Bear Valley Bible Institute of Denver MINISTRY TECHNOLOGY ministrytechonline.com email: mhite@bvbid.org facebook: Michael Hite twitter: @jmhite
  2. 2. “Technology is a means, not an answer for everything that ails the church. It brings new possibilities, but no new basic principles to the life of the church. Technology provides new tools, but not new theology.” John P. Jewell Wired for Ministry
  3. 3. Why should your congregation have a website?
  4. 4. INTERNET REACH Over 1.7 BILLION Worldwide Users Internet World Statistics - September 2009
  5. 5. INTERNET REACH Over 287 MILLION American Users Internet World Statistics - September 2009
  6. 6. INTERNET REACH 38% Speak English Internet World Statistics - September 2009
  7. 7. INTERNET REACH 3.8 MILLION search for info on God and religion EVERY DAY! Pew Internet and American Life Project - June 24, 2003
  8. 8. STEWARDSHIP 88% 18-29 year olds PEW INTERNET - April 2006
  9. 9. STEWARDSHIP 84% 30-49 year olds PEW INTERNET - April 2006
  10. 10. STEWARDSHIP 71% 50-64 year olds PEW INTERNET - April 2006
  11. 11. STEWARDSHIP 32% 65+ year olds PEW INTERNET - April 2006
  12. 12. STEWARDSHIP 87% 12-17 year olds PEW INTERNET - April 2006
  15. 15. INTERNAL AUDIENCE ADVANTAGES/OPPORTUNITIES • Keep the congregation informed • Provide additional information • Expose members to ministries/leaders • Teach between Sundays • Provide supplemental information for Bible classes • Spiritual growth
  16. 16. INTERNAL AUDIENCE DISADVANTAGES/CHALLENGES • Needs to be updated often (very often) • Outdated Information • Failure to update can be very detrimental • Lack of concern • Appear unorganized • Don't follow through on things • Maintenance dominates resources • Highest maintenance information
  17. 17. LOCAL AUDIENCE ADVANTAGES/OPPORTUNITIES • Opportunity to “check you out” • Opportunity to teach the Gospel • Create eventual face-to-face meeting • Always stronger bond • Increase chances of conversion • Better chances for retention • Create a source for questions and biblical answers • Create “leads” for evangelism
  18. 18. LOCAL AUDIENCE DISADVANTAGES/CHALLENGES • Must keep content fresh • Events - seminars - etc... • Preaching the same sermon over and over • Hard to personally engage • Can walk away anytime with no trace
  19. 19. GLOBAL AUDIENCE ADVANTAGES/OPPORTUNITIES • Oportunity to teach the Gospel • Reach people we cannot reach any other way • Sun Feng (Shanghai) • India group • Kenny Garcia, Andrew Lemus • Size of congregation is not a limit
  20. 20. GLOBAL AUDIENCE DISADVANTAGES/CHALLENGES • Little or no opportunity for face-to-face meeting • Same challenges as LOCAL audience • Can walk away anytime • May be hard to connect to sound, local congregation
  21. 21. We Must Understand AUDIENCES INTERNAL LOCAL GLOBAL PRO PRO PRO Keep Congregation Opportunity to Opportunity to Informed Teach and Grow Teach the Gospel Opportunity to Possible Face-to-Face Reach People Teach and Grow Cannot Any Provide Resource to Other Way CON Community Highest Maintenance CON CON Hard to Get Very Few Connected to strong LOCAL Group TEACHING TOUCHES EVERYONE
  22. 22. REMEMBER THE MISSION Go into all the world and preach the Gospel to all creation Mark 16:15
  23. 23. REMEMBER THE MISSION Go therefore and make disciples of all the nations, baptizing them in the name of the Father and the Son and the Holy Spirit, teaching them to observe all that I have commanded you... Matthew 28:19-20
  24. 24. How do you get it built? (and maintained and updated)
  25. 25. Single Developer Developer/Programmer Content Providers Single developer creates a single Your Website point of failure
  26. 26. Template-based Content Providers Deacon Leader Your Website
  27. 27. www.squarespace.com
  28. 28. Simple to use - no coding Highly customizable Create multiple blogs within your site Multiple content managers Built in statistics Social Media support (coming soon) Good SEO support