Personal Brand Plan - Michael Thomson

451 views

Published on

This is my personal brand plan, designed to maximize my online presence and promote myself in the public relations industry.

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
451
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
9
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Personal Brand Plan - Michael Thomson

  1. 1.   PERSONAL BRAND PLAN       PUTTING YOUR BEST DIGITAL FOOT(PRINT) FORWARD
  2. 2. STARTING LINE: <ul><li>  </li></ul><ul><ul><li>Post-graduate student in PR </li></ul></ul><ul><ul><li>MA in political science </li></ul></ul><ul><ul><li>Volunteer with CPRS and IABC </li></ul></ul><ul><ul><li>Keen interest in current events </li></ul></ul>
  3. 3. SLOW AND STEADY WINS THE RACE <ul><ul><li>take advantage of any and all volunteer opportunities </li></ul></ul><ul><ul><li>follow the advice and wisdom passed on by my mentor and instructors </li></ul></ul><ul><ul><li>maximize my online presence in a way that stays true to my core values and competencies </li></ul></ul><ul><ul><li>don't try to be someone i'm not </li></ul></ul>
  4. 4.   <ul><li>  </li></ul>WHAT DOES THE FINISH LINE LOOK LIKE?
  5. 5. <ul><ul><li>secure an internship in the field of investor relations </li></ul></ul><ul><ul><li>work and impress during my internship </li></ul></ul><ul><ul><li>secure employment with a respected IR firm </li></ul></ul><ul><ul><li>continue on an upward trajectory, gradually gaining new responsibilities </li></ul></ul>
  6. 6. POTENTIAL STUMBLING BLOCKS   <ul><ul><li>lack of work experience </li></ul></ul><ul><ul><li>instability in the local and global economy </li></ul></ul><ul><ul><li>gaining a foothold in the industry </li></ul></ul>
  7. 7. POSITIONING MYSELF <ul><ul><li>as the consummate professional </li></ul></ul><ul><ul><li>knowledgeable in business and how to communicate with a variety of audiences </li></ul></ul><ul><ul><li>committed to excellence and integrity in investor relations </li></ul></ul><ul><ul><li>providing reliable value to clients </li></ul></ul>
  8. 8. SMART ARTICULATE INTELLIGENT HARD-WORKING RELIABLE DRIVEN BUSINESS SAVVY CREATIVE PASSIONATE PROFESSIONAL CONFIDENT PROBLEM SOLVER SOCIAL LEADER TEAM PLAYER WELL READ QUICK LEARNER
  9. 9. CHANNELS <ul><ul><li>FACEBOOK </li></ul></ul><ul><li>  </li></ul><ul><ul><li>GOOGLE </li></ul></ul><ul><li>  </li></ul><ul><ul><li>NING </li></ul></ul><ul><li>  </li></ul><ul><ul><li>WORDPRESS </li></ul></ul><ul><li>  </li></ul><ul><ul><li>HOTMAIL </li></ul></ul><ul><ul><li>BLOGGER </li></ul></ul><ul><li>  </li></ul><ul><ul><li>TWITTER                               </li></ul></ul><ul><ul><li>LINKEDIN </li></ul></ul><ul><li>  </li></ul><ul><ul><li>WIGGIO                                </li></ul></ul><ul><ul><li>FLICKR </li></ul></ul><ul><li>  </li></ul>
  10. 10. PLAN OF ACTION <ul><ul><li>increase blog posts (at least 20 by the end of April) </li></ul></ul><ul><ul><li>clean up Facebook profile to reflect a more professional image </li></ul></ul><ul><ul><li>maximize presence on twitter (reach 50 tweets; follow more influentials in the industry) </li></ul></ul><ul><ul><li>expand LinkedIn network to include professionals in the industry </li></ul></ul>
  11. 11. CONTINUE TO STRENGTHEN AND SOLIDIFY MY BRAND

×