Consumer Identification Startup Matrix      AGE GROUPS                         AREA OF NEED                              ...
                                                                              Learning: Knowledge/understanding the world ...
                                                                              Aging: Advanced wrinkle serums, super nutrit...
Upcoming SlideShare
Loading in …5

Consumer identification startup matrix from The Most Successful Small Business in the World


Published on

The Consumer Identification Startup Matrix is referred to in Chapter 3 of Michael E. Gerber's book "The Most Successful Small Business in the World"

Published in: Education
  • Be the first to comment

Consumer identification startup matrix from The Most Successful Small Business in the World

  1. 1.  Consumer Identification Startup Matrix AGE GROUPS AREA OF NEED FULFILLMENT Health: Nursing or caregiving that specializes in newborns, new technology that better diagnoses newborn issues Hygiene: Improved filtering and ventilation systems, improved sanitation procedures, natural bed clothing andNewborn 0–1 month Care blankets, improved baby monitoring equipment Diapers: Better-designed diapers for comfort and leaks, diapers with sensors, diapers that dissolve in landfills quickly Crying: Creation of soothing devices, vibrating/rocking beds, activated recordings of mother’s voice Deformity/retardation: Education for pregnant women about causes of deformities and other complications, medicines for prevention; high-impact nutrition for expecting mothers;Prenatal through Heath issues rehab for alcohol- or other drug-addicted mothers; testing forNewborn 0–1 month genetics and health issues Sudden death syndrome: Comfortable device that monitors baby vitals, alarm system, cribs that jolt when breathing stops Adoption: Affordable, efficient, well-screened adoptionNewborn 0–1 month Adoption programs; nationwide database for foster and adoptive parents Breastfeeding: New ways to pump and store milk, testing of breast milk, better cover-ups so that mothers can breastfeed in public, education for new moms about the benefits of breastNewborn 0–1 month Nutrition milkthrough infant Solids: Super-concentrated nutritional foods, natural baby foods and drinks, sugar-free snacks, meal plans, food delivery service, self-service meal preparation/classes Day care/babysitting: Certification for qualified child care,Infant through Day parental alerts, spyware to watch babysitter, rules andtoddler care/babysitting guidelines, manuals on do’s and don’ts, guidelines for hiring a babysitter Walking: Device that helps kids stand up Talking: Recording devices that can pronounce words whileInfant through parent is not present Developmenttoddler Toilet training: Teaching tools, teaching toys, kid toilets Toys: Interactive, educational, fun, engaging, teaching tool, safe Child abduction: Child monitors, programs such as amber alerts, GPS units for children, child’s jewelry connected toInfant through Safety parent’s alert system; billboards that can be turned intotoddler pictures of missing child; systems that perform immediate lockdownReferenced  in  ch  3  of  the  book  “The  Most  Successful  Small  Business  in  the  World”,  by  Michael  E.  Gerber.  |  |  Copyright  ©  Michael  E.  Gerber  Companies,  Inc.  All  Rights  Reserved.   Page  1  of  3  
  2. 2.   Learning: Knowledge/understanding the world School: Keeping kids interested, new ways of approachingChild age 4–13 years Learning class time, new approaches to student–teacher interactions Manners: Table manners, phone/email etiquette, introductions, consideration of others Safety: Self-defense classes Character training: Workbooks, programs, classes on character Safety/social Mentoring: Positive role model programs, after-schoolChild age 4–13 years development programs, theater programs, life skills training programs Too much television: Timers that shut down television after specified period, parental controls, exercise units that power the TV, such as peddling or walking Services to get kids back and forth to school, getting kids toChild, age 4–13 Transportation extracurricular activities, matching children with similaryears interests. Obesity: Education, exercise trainers for youth, parental education, early habit development, awareness campaigns, exercise classes in school, healthier nutrition in schoolsChild age 4–13 years Health issues Abuse: More runaway shelters for kids; more incentives for foster parents; programs in which runaways can get an education, financial help, medical help Anxiety/drama: Teaching goal setting so that energy is focused, teaching meditation and breathing techniques to SocialTeenagers teens, teaching about different personalities to decrease drama development and increase tolerance Internet: Teaching Internet etiquette, privacy, digital tattoos Diet: Cooking programs for healthy eating Acne: Access to effective medications, providing widespread information on skin care, teaching the effects of diet and lifestyle choices on skin Health andTeenagers Safety: Pepper spray, self-defense classes safety Drugs/alcohol: Recovery centers, interventions, education, parental controls, alternative activities Running away from home: Shelters for kids, foster programs College/career: “First job” program, availability for more affordable classes, alternative schools/classroom settings, more disciplined classroom environments, separate the kids who want to learn from those who don’t Career: Regional occupation programs (ROPs), showingTeenagers College/career teens the components of different jobs, job training in high school, dissipating gender roles in occupations; innovative education programs for single gender; training for tutor programs; innovative driving course; high-adventure programsReferenced  in  ch  3  of  the  book  “The  Most  Successful  Small  Business  in  the  World”,  by  Michael  E.  Gerber.  |  |  Copyright  ©  Michael  E.  Gerber  Companies,  Inc.  All  Rights  Reserved.   Page  2  of  3  
  3. 3.   Aging: Advanced wrinkle serums, super nutrition-packed foods, anti-aging nutrients Weight: Low-fat and low-sugar snacks, scales, weight-loss clinics Disease: Better medicine, new diagnosis techniques Family: New devices to communicate and stay connected Loss: Grief counseling and classes Image: Better social skillsMiddle age Aging, finance Depression: Medicines, better ways to diagnose, expand awareness campaigns Caretaker: More certified caretaking training, innovative, and convenient programs for parents Finances: Simpler investment programs, education for women in managing money Debt: Debt relief programs, lenders, money management, retirement planning Widowed: Grief classes, support groups Caregiving: More certified caretaking training, screening techniques, background checks, video monitoring, nationwide networking Safety: Security services, safe home design Finances: Pooling finances with family and friends, Family, health,Mature adult cohabitating, splitting costs, insurance services safety Health/longevity: Coping skills, nutritional products, dental care, medicines, surgeries, skin treatments, memory enhancers, doctor monitoring Retirement: Community activities, social security, cost sharing, downsizing, minimal living, travel Lifestyle: Staying active, flexibility, exercise Caregiving: Certified caretaking training, screening techniques, background checks, video monitoring, nationwide networking Safety: Security services, safe home design Family: Help for families with dependent parents, services that deliver meals and meds, shoppers and errand runner service Caregiving, Widowed/loss: Grief classes, support networks, funeralElderly finance, end-of- services, burial services, end-of-life issues life issues Finances: Counseling, pooling finances with family and friends, cohabitating, splitting costs, insurance services Nutrition: Easy-to-consume nutritional supplements Life expectancy/longevity: Supplements Mental decline/memory loss: Testing equipment, memory exercises Purpose: More social acceptance of aging, productive and worthwhile work, improving perception of aging  Referenced  in  ch  3  of  the  book  “The  Most  Successful  Small  Business  in  the  World”,  by  Michael  E.  Gerber.  |  |  Copyright  ©  Michael  E.  Gerber  Companies,  Inc.  All  Rights  Reserved.   Page  3  of  3