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Christopher Baker <br />Michael Casey<br />Delivering Library Services via Mobile Technology <br />
Introduction	<br />Growth in mobile technology usage<br />Expanding variety of new mobile devices<br />47% of mobile subsc...
Where Do You Start?Where we are / What we’ve done<br />Mobile Site via Library Anywhere<br />Addresses critical informatio...
Where Do You Start?Where we are / What we’ve done<br />Mobile LibGuide Interface:<br />Allows us to easily port subject gu...
Where Do You Start?Where we are / What we’ve done<br /><ul><li>Mobile OverDrive Site
Mobile Database Apps
Mobile Database Interfaces
Promotion and integration of  disparate resources</li></li></ul><li>
Where Do You Start?Where we are / What we’ve done<br /><ul><li>SMS Reference:
Using LibAnswers
Shifts point of contact for Staff & Customers
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A Mobile Feast: Reaching Library Customers via Mobile Technology

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Library customers have moved beyond asking how to use library resources to telling libraries how they are using the resources. Mobile usage is sharply on the rise, and librarians must recognize the importance of mobile access to library websites and resources as customers quickly adopt new browsing platforms and devices. Mobile technology gives librarians a unique opportunity to reach customers at the point of need, regardless of where those customers may be.


Presenters

Michael Casey is the information technology director for the Gwinnett County (Ga.) Public Library. Named a "Mover & Shaker" by Library Journal in March 2007, he has written and spoken extensively on the subject of modern library services. Casey co-authored (with Laura Savastinuk) Library 2.0: A Guide to Participatory Library Service (2007, Information Today Press) and is a contributor to Library 2.0 and Beyond (2007, Libraries Unlimited). He also co-authored (with Michael Stephens) a monthly column in Library Journal titled "The Transparent Library". An amateur photographer, Michael has published several photos, including in New York: A Photographic Album (2009, Universe).

Michael holds an MLS from Southern Connecticut State, an MA in political science from Pennsylvania State University, and a BA from Duquesne University.


Christopher Baker is the downloadable media and electronic resources selector at Gwinnett County (Ga.) Public Library. He received an MLIS from Valdosta State Universtiy in 2008.

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A Mobile Feast: Reaching Library Customers via Mobile Technology

  1. 1. Christopher Baker <br />Michael Casey<br />Delivering Library Services via Mobile Technology <br />
  2. 2. Introduction <br />Growth in mobile technology usage<br />Expanding variety of new mobile devices<br />47% of mobile subscribers use connected media<br />1 out of 4 U.S. consumers owns a Smartphone<br />(ComScore, 2011) <br />Growth of user expectations<br />Immediate access via the device they choose<br />Ease of use from a handheld device<br />Maintained functionality of site – resources<br />Impact on Library<br />Cost of delivery<br />Staffing new points of service<br />“The mobile-only Internet population will grow 56-fold from 14 million at the end of 2010 to 788 million by the end of 2015.” (Cisco, 2011)<br />
  3. 3. Where Do You Start?Where we are / What we’ve done<br />Mobile Site via Library Anywhere<br />Addresses critical information:<br />Catalog access<br />Hours and locations<br />Events Calendar<br />Make it optional:<br />Don’t make mobile users work harder for the same information<br />
  4. 4.
  5. 5. Where Do You Start?Where we are / What we’ve done<br />Mobile LibGuide Interface:<br />Allows us to easily port subject guides and other library service information into a native mobile interface<br />Use what you have<br />Discover ways to make information available in a mobile format without duplicating effort<br />
  6. 6. Where Do You Start?Where we are / What we’ve done<br /><ul><li>Mobile OverDrive Site
  7. 7. Mobile Database Apps
  8. 8. Mobile Database Interfaces
  9. 9. Promotion and integration of disparate resources</li></li></ul><li>
  10. 10. Where Do You Start?Where we are / What we’ve done<br /><ul><li>SMS Reference:
  11. 11. Using LibAnswers
  12. 12. Shifts point of contact for Staff & Customers
  13. 13. Building customer awareness of service
  14. 14. Hours of availability
  15. 15. Requires quicker turnaround time than email
  16. 16. Handling off-hour questions</li></li></ul><li>Where Do You Go?What we’d like to see:<br />Challenges:<br />Increased ILS interoperability<br />Difficulties creating seamless design transitions<br />Limitations of downloadable<br />Cost of delivery<br />Apportioning staff appropriately<br />Understanding shifting points of service<br />
  17. 17. What We Control vs. What We Don’t<br />Don’t Control<br /><ul><li>Tools users choose
  18. 18. Information users want
  19. 19. Where users seek answers
  20. 20. Quality of answers users accept
  21. 21. eBook publishers
  22. 22. Mobile support from vendors
  23. 23. Cost of asking
  24. 24. Time
  25. 25. Physical proximity
  26. 26. Mobile-only access
  27. 27. Savvy</li></ul>Do Control<br /><ul><li>Tools we support
  28. 28. Information we offer
  29. 29. Where we meet the user
  30. 30. Quality of answers provided
  31. 31. eBooks offerings
  32. 32. Choose vendors that support mobile
  33. 33. Cost of answering
  34. 34. Maximize discovery
  35. 35. Multiple access points
  36. 36. Quality mobile offerings
  37. 37. Maximize usability</li></li></ul><li>Works Cited:<br />Cisco Systems,Inc. "Cisco Visual Networking Index: Global Mobile Data". cisco.com 1 February 2011. 23 March 2011 http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.pdf<br />comScore, Inc. “The 2010 U.S. Digital Year in Review”. comscore.com 7 February 2011. 23 March 2011 http://www.comscore.com/Press_Events/Presentations_Whitepapers/2011/2010_US_Digital_Year_in_Review<br />
  38. 38. Questions? Contact us…<br />Christopher Baker: chriskbaker@me.com<br />Michael Casey: michael@michaelecasey.com<br />

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