Worth $1.4 Billion in 2011(http://www.gamasutra.com/blogs/TylerYork/20120525/171124/Why_quotKompu_Gachaquot_Was_Banned.php)Average amount spent on social micro gaming 55.5% of people asked spent less than $13/month (http://iqu.com/blog/the-two-faces-of-japans-social-gamers)Biggest two companies are Gree and DeNA. Since KompuGacha was made illegal Gree has now gone worldwide and is now in beta trials in the US and Europe.
CompleteGacha is a system that strongly incentivezes the gacha monetization method. Gacha is similar to prize vending at a carnival.Made Illegal because it’s paying for a chance at a random reward. Similar to the mystery box and not to disimilar to the curiosity cube if a person pays for a better chipping tool.
Japan games industry
LOCALISATION Final Fantasy games released first in JapanPokemon was released in Japan two years beforeits release world wide Metal Gear Solid game trailers are not released in the English Language
ADVERTISING C O S P L AY COLOURSBigger than Video Games Bright Colours, Cool Robots Sex Sells Capcom DMC Advert Visual Novel Genre
CONTENT OF GAMES Popular genresRpg’sFightingPlatform/3D platformSocial gaming
CONTENT OF GAMES P O P U L A R J A PA N E S E EXPORTS POKEMON F I N A L FA N TA S Y S E R I E S TEKKEN STREET FIGHTER MARIO BROTHERS M E TA L G E A R S E R I E S
JAPANESE GAME RATINGS.CERO (Computer EntertainmentRating Organization), Japans answerto ESRB.1st March 2006, Revamped Japaneseentertainment rating.Games are now rated with a letter. Abeing the lowest, rated for all, and Zbeing the highest, rated for Adults only.Link to the “bra size” game ratingvideo by CEROhttp://www.youtube.com/watch?v=ff9y7zZ32G4&feature=player_embedded
Games are rated very differently in Japan compared to the rest of the world eg –Infamous have been given a Z rating, even though it received a T rating (13+) from the ESRB or 16 fromPEGIAnd on the other end of the scale –Metal Gear Solid: Digital Graphic Novel rated B by the CERO, which would technically give them E10+ or T(13+) ratings in North America. However, they were all rated M (17+ - CERO D rating) by the ESRB, adifference of 2-3 grades
SOCIAL GAMINGMost profitable!Gree, DeNA’s MobageSecond only to Cosmetics
Future of gaming in JapanTanaka sees the future of gaming as one of extreme convergence.“With Windows 8, the line between PCs and mobile has become blurry,” said Tanaka. “This trend will continue… and the traditional PC will disappear. Smartphones and PCs will converge to form a new platform.”After that, game consoles will blend into the mix and everything you currently do across three devices will all be done on a single console/PC/smartphone hybrid, he said.
Toshihiro Nagoshi, SegaNagoshi remarked that the Japanese console game market continues to growbad, and the international market has also started to show slight signs of a drop.The current game market is facing a tough predicament. To combat this, its upto game designers to improve their analysis skills so that they can analyseproblem areas and come up with a solution. Mobile Suit Gundam game