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Advanced: Designing for eBooks, Enhanced eBook Ideas and Implementation


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Presentation given at Publishing Business Conference & Expo 12 on Advanced: Designing for eBooks, Enhanced eBook Ideas and Implementation

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Advanced: Designing for eBooks, Enhanced eBook Ideas and Implementation

  1. 1. Advanced:Designing for eBooks,Enhanced eBookIdeas andImplementationNote: Some images and video have been removed before posting this presentation. !Links have been provided to the original media.!
  2. 2. What does that mean?!
  3. 3. Advanced:Designing for eBooks,Enhanced eBookIdeas andImplementation
  4. 4. Advanced:Designing for eBooks,Enhanced eBookIdeas andImplementation
  5. 5. What is anenhanced eBook?
  6. 6. An App Bookis an app,not an eBook.
  7. 7. App Books are:1. Made of different stuff2. Require different skills3. Sold in different places4. Have a different set of economics
  8. 8. What is anenhanced eBook?
  9. 9. Simple.
  10. 10. Anythingthat s not astandard eBook.
  11. 11. That includes:1. Advanced styling2. Embedded fonts3. Advanced layouts: flowable or fixed, and adaptive4. Multimedia5. Interactivity
  12. 12. Any one of those.It doesn t haveto be all of them.
  13. 13. So why create anenhanced eBook?
  14. 14. Creativefreedom?
  15. 15. To sell moreeBooks?
  16. 16. Features don t sell,experiences do.
  17. 17. People do thisin print already.
  18. 18. We add photos,illustrations,charts,maps.
  19. 19. We selecttypographyto set a mood.
  20. 20. We selecttypographyto make iteasier to navigateinformation.
  21. 21. We uselayoutto make iteasier to navigateinformation.
  22. 22. We can doall of thatin anenhancedeBook.
  23. 23. And a bit more.
  24. 24. Where toget started?
  25. 25. First thereis why.
  26. 26. Always considerwhat will addvalue tothe reader sexperience.
  27. 27. How tomake anomelet.
  28. 28. I went to the source.Julia Child.
  29. 29. I got the book.Source:!
  30. 30. I found this.Omelette PansAn omelette cannot be made in a sticky pan; the eggs must be able to slide around freely, and if they cannot, you simply cannot make an omelette at all. Since the firstedition of this book, professionally shaped omelette pans of heavy aluminum with no-stick interiors are everywhere available, and thats what we use--gratefully. However,the great omelette maker Dione Lucas insisted on her specially made cast-aluminum pan half an inch thick, while that other famous omelette queen Mme Romaine deLyon and many another French cook swear only by the plain iron pan 1/8 inch thick like the one in our illustrations. Whatever you buy, you should have the long handleand the straight-sloping sides 2 inches deep; the bottom diameter should be about 7 inches, since this is the perfect size for the perfect 2- to 3-egg omelette.If you prefer the French iron pan illustrated, you must first scrub it with steel wool and scouring powder, rinse and dry it, then heat it for a minute or two just until its bottomis too hot for your hand. Rub it with paper towels and cooking oil and let it stand overnight. Before making your first omelette, sprinkle a teaspoon of table salt in the pan,heat it again, and rub vigorously for a moment with paper towels; rub the pan clean, and it is ready for an omelette. If the pan is used only for omelettes (a wise decision),it needs no washing afterwards; merely rub it clean with paper towels. If the pan is washed, dry, warm, and oil it lightly before putting it away. If it becomes sticky again,rub again with salt. Never allow any pan, particularly an iron one, to sit empty over heat--this does something to its internal structure so that foods stick to it forevermore.Eggs and How to Beat ThemAn omelette can contain up to 8 eggs, but the individual 2- to 3-egg omelette is usually the tenderest, and by far the best size to practice making. At under 30 seconds anomelette, a number of people can be served in a very short time. In fact, unless you are extremely expert and have a restaurant-size heat source, we do not recommendlarger omelettes at all. But if you do want to attempt them, be sure to have the correct size of pan. The depth of the egg mass in the pan should not be over 1/4 inch, asthe eggs must cook quickly. A pan with a 7-inch bottom is right for the 2- to 3-egg omelette; a 10- to 11-inch pan is required for 8 eggs.Just before heating the butter in the pan, break the eggs into a mixing bowl and add salt and pepper. With a large table fork, beat the eggs only enough to blend thewhites and yolks thoroughly. From 30 to 40 vigorous strokes should be sufficient.If you are making several 2- to 3-egg omelettes, beat the necessary number of eggs and seasonings together in a large mixing bowl, and provide yourself with a ladle ormeasure. Two U.S. large eggs measure about 6 tablespoons; 3 eggs, about 9 tablespoons. Measure out the required quantity for each omelette as you are ready tomake it, giving the eggs 4 or 5 vigorous beats before dipping them out with your measure.Transferring the Omelette from Pan to PlateIn each of the methods described, the finished omelette ends up in the far lip of the pan. This is the way to transfer it from the pan to the plate.Source:!
  31. 31. And this. Place the butter in the pan and set over very high heat. If you have an electric heat element, it should be red hot. As the butter Then lift the handle of the pan to tilt it at a 45-degree angle over melts, tilt the pan in all directions to film the sides. When you the heat, and rapidly gather the eggs at the far lip of the pan see that the foam has almost subsided in the pan and the butter with the back of your fork. Still holding the pan tilted over the is on the point of coloring, it is an indication that it is hot enough heat, run your fork around the lip of the pan under the far edge to pour in the eggs. of the omelette to be sure it has not adhered to the pan.Source:!
  32. 32. And this. Hold the plate in your left hand. Turn the omelette pan so its Quickly turn the pan upside down over the plate and the handle is to your right. Grasp the handle with your right hand, omelette will drop into position. thumb on top. Rest the lip of the pan slightly off the center of the plate so the omelette will land in the middle of the plate. Then tilt plate and pan against each other at a 45-degree angle.Source:!
  33. 33. Background info,info on the right tools,a recipe, and10 step-by-stepimages later,I was frustrated.
  34. 34. Why?
  35. 35. You don tneed a recipeto makean omelet.
  36. 36. You need tolearn atechnique.
  37. 37. I finally saw this.Video from: !Julia Child’s !The French Chef, !The Omelette Show: !!
  38. 38. I can makean omeletnow.
  39. 39. Technique iseasier tolearn froma video.
  40. 40. Anotherexample.
  41. 41. I have a dream.
  42. 42. You can give thereader the speech.I am happy to join with you today in what will go down in history as the greatest demonstration for freedom in thehistory of our nation.Five score years ago, a great American, in whose symbolic shadow we stand today, signed the EmancipationProclamation. This momentous decree came as a great beacon light of hope to millions of Negro slaves who had beenseared in the flames of withering injustice. It came as a joyous daybreak to end the long night of their captivity.But one hundred years later, the Negro still is not free. One hundred years later, the life of the Negro is still sadlycrippled by the manacles of segregation and the chains of discrimination. One hundred years later, the Negro liveson a lonely island of poverty in the midst of a vast ocean of material prosperity. One hundred years later, the Negrois still languishing in the corners of American society and finds himself an exile in his own land. So we have comehere today to dramatize a shameful condition.In a sense we have come to our nations capital to cash a check. When the architects of our republic wrote themagnificent words of the Constitution and the Declaration of Independence, they were signing a promissory note towhich every American was to fall heir. This note was a promise that all men, yes, black men as well as white men,would be guaranteed the unalienable rights of life, liberty, and the pursuit of happiness.It is obvious today that America has defaulted on this promissory note insofar as her citizens of color are concerned.Instead of honoring this sacred obligation, America has given the Negro people a bad check, a check which has comeback marked "insufficient funds." But we refuse to believe that the bank of justice is bankrupt. We refuse to believethat there are insufficient funds in the great vaults of opportunity of this nation. So we have come to cash this check-- a check that will give us upon demand the riches of freedom and the security of justice. We have also come to thishallowed spot to remind America of the fierce urgency of now. This is no time to engage in the luxury of cooling offor to take the tranquilizing drug of gradualism. Now is the time to make real the promises of democracy. Now is thetime to rise from the dark and desolate valley of segregation to the sunlit path of racial justice. Now is the time to lift
  43. 43. You can showthe reader photos.Photo from: !Martin Luther King Jr’s !I Have a Dream Speech: !!
  44. 44. You can givethe readerfirst handaccounts ofwhat it waslike tobe there.
  45. 45. Or, you can give thereader text and images—and let the readerexperience it.Video from: !Martin Luther King Jr’s !I Have a Dream Speech: !!
  46. 46. Next,is how.
  47. 47. CreatingenhancedeBooks is aninvestment.
  48. 48. Either aninternal orexternalinvestment.
  49. 49. An investmentin your readersexperience.
  50. 50. At the least,you have to knowthe basics.
  51. 51. Learn whatcan be donefor each market.
  52. 52. On eacheReader.
  53. 53. Here arethe basics.
  54. 54. Advanced layout:Amazon Kindle: Supportedon Kindle apps and Fire.Apple iBooks: Supported.B&N Nook: Supported.Kobo: Supported.
  55. 55. Fixed layout:Amazon Kindle: No, but sortof in PDF-like format.Apple iBooks: Yes.B&N Nook: Sort of.Kobo: Yes.
  56. 56. Embedded fonts:Amazon Kindle: Kindle appsand Fire.Apple iBooks: Yes.B&N Nook: Yes.Kobo: Yes.
  57. 57. Images:Amazon Kindle: Yes.Apple iBooks: Yes.B&N Nook: Yes.Kobo: Yes.
  58. 58. SVG images:Amazon Kindle: No.Apple iBooks: Yes.B&N Nook: Yes.Kobo: Yes.
  59. 59. Video/Audio:Amazon Kindle: Supportedon Kindle apps, not on Fire.Apple iBooks: Supported.B&N Nook: Supported onNook Color, Nook Tablet andNook apps.
  60. 60. CSS3 interaction andanimation:Amazon Kindle: No.Apple iBooks: Yes.B&N Nook: No.Kobo: No.
  61. 61. Javascript:Amazon Kindle: No.Apple iBooks: A little.B&N Nook: No.Kobo: No.
  62. 62. Get the specs.
  63. 63. Some examples
  64. 64. It doesn ttake alot toadd valueto the reader sexperience.
  65. 65. Layout, images,illustrateddrop-caps
  66. 66. Illustrations,typographicdesign
  67. 67. Chapterimageheaders,layout,video
  68. 68. Clap here.
  69. 69. Michael Calleiaemail: michael@vook.comtwitter: @michaelcalleia