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Bateman i pitch


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Bateman i pitch

  1. 1. Comprehensive Re-Targeting & RTB Media BuyingTokyoBangaloreSydney Munich Los Angeles
  2. 2. The PitchFunbox Pinpoint Comprehensive Retargeting:For every $1 you spend, youget $10 back(on average)
  3. 3. The Power of
  4. 4. How does retargeting work – The Other
  5. 5. EU e-Privacy Law (‘the cookie law’) enactedMay 2012‘Firefox 22 to stop eating 3rd Party Cookies’Wired Magazine Feb 25th 2013IE10 Ships with ‘Do Not Track’ as standard’Wired magazine January 2013The Problem of the disappearing cookie…
  6. 6. Cookie Visibility Degrades over
  7. 7. Comprehensive
  8. 8. www.funbox.comCookieless Tracking via Device recognition
  9. 9.
  10. 10. • RTB Buys with Retargeting:– CTR on average 2.5x higher than normal displaymedia– Social re-targeting can be 10x higher– With Pinpoint, increase of visibility of 30%– Increase in conversion +5%
  11. 11. www.funbox.comThank You!