Akamai presentation sydney

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Akamai presentation sydney

  1. 1. Video, TV and beyondiStrategy, Sydney, 2013David HabbenChief Media Strategist – APJWednesday April 17th, 2013
  2. 2. ©2013 AKAMAI | FASTER FORWARDTMThe world’s largest on-demand, distributed computing platformdelivers all forms of web content and applicationsThe Akamai Intelligent PlatformTypical daily traffic:More than 10 trillion requestsservedDelivering over 10 terabits/second15-30% of all daily web trafficThe Akamai Intelligent Platform:120,000+Servers2,000+Locations80+Countries1,000+Networks700+Cities
  3. 3. ©2013 AKAMAI | FASTER FORWARDTMAkamai NowGomez Real User Monitoring
  4. 4. ©2013 AKAMAI | FASTER FORWARDTMAgendaWho cares how fast the internet is?The web, what we really haveWhat is the problem?How much do we need?But what about mobile?So how to make money?Some final thoughts
  5. 5. ©2013 AKAMAI | FASTER FORWARDTMWho cares how fast the internet is - WebGomez Real User Monitoring
  6. 6. ©2013 AKAMAI | FASTER FORWARDTMWho cares how fast the internet is - Web
  7. 7. ©2013 AKAMAI | FASTER FORWARDTMWho cares how fast the internet is - Video0%10%20%30%40%50%60%70%80%90%100%Smooth Play Resolution Video Size Start Time20092010% of US Video Users Calling Respective Factor ‘Important’ or ‘Very Important”Source: IDC Feb 2010
  8. 8. ©2013 AKAMAI | FASTER FORWARDTMWho cares how fast the internet is - Video
  9. 9. ©2013 AKAMAI | FASTER FORWARDTMAgendaWho cares how fast the internet is?The web, what we really haveWhat is the problem?How much do we need?But what about mobile?So how to make money?Some final thoughts
  10. 10. ©2013 AKAMAI | FASTER FORWARDTMWhat do we really have?David’s home internetwww.speedtest.netMonday April 15th, 2013 1.14pm
  11. 11. ©2013 AKAMAI | FASTER FORWARDTMWhat do we really have?Sydney 26.96sMelbourne 25.01sSize 3.03MBTransfer Rate 111Kbpshttp://www.istrategyconference.com/events/sydney-13April 15 2013, 1.37pmSydney 2.6sMelbourne 3.7sSize 67KTransfer Rate 25.7Kbpswww.faceook.comApril 15 2013, 1.37pm
  12. 12. ©2013 AKAMAI | FASTER FORWARDTMAgendaWho cares how fast the internet is?The web, what we really haveWhat is the problem?How much do we need?But what about mobile?So how to make money?Some final thoughts
  13. 13. ©2013 AKAMAI | FASTER FORWARDTMWhy is it so slow
  14. 14. ©2013 AKAMAI | FASTER FORWARDTMPOWERING A BETTEREconomicsWeb ContentWeb Users$Internet Infrastructure50X10,000Tbps50X20X20X6X500Tbps6XBottleneck$$$$$$$$$$$First MileTier 1 ISPsLocal ISPsLast MileMiddleMileGrowth
  15. 15. ©2013 AKAMAI | FASTER FORWARDTMThe effect
  16. 16. ©2013 AKAMAI | FASTER FORWARDTMWhat does Akamai deliver?
  17. 17. ©2013 AKAMAI | FASTER FORWARDTMFinal ThoughtsAccording to Calix, a global provider of broadband communications access systems andsoftware, for the fourth quarter of 2011, service providers that delivered broadbandservices exclusively over fiber saw their subscriber endpointsgenerate over 2.67 times as much downstream traffic as their copper- basedpeers, and fiber access subscribers generated over 1.8times more upstream traffic than copper-based subscribers.[Source: http://www.calix.com/compassflow_analyzercalix_us_rural_broadband_report_download.html]
  18. 18. ©2013 AKAMAI | FASTER FORWARDTMAgendaWho cares how fast the internet is?The web, what we really haveWhat is the problem?How much do we need?But what about mobile?So how to make money?Some final thoughts
  19. 19. ©2013 AKAMAI | FASTER FORWARDTMhttp://wwwns.akamai.com/hdnetwork/demo/flash/default.htmlApril 15, 2013, 3.13pm
  20. 20. ©2013 AKAMAI | FASTER FORWARDTM4K bit rates > 25MbpsVideo rental model breaks downNeeds higher compression and new ideas8K 2020
  21. 21. ©2013 AKAMAI | FASTER FORWARDTMAgendaWho cares how fast the internet is?The web, what we really haveWhat is the problem?How much do we need?But what about mobile?So how to make money?Some final thoughts
  22. 22. ©2013 AKAMAI | FASTER FORWARDTMConnected Devices
  23. 23. ©2013 AKAMAI | FASTER FORWARDTMVoice vs Data usage on mobile
  24. 24. ©2013 AKAMAI | FASTER FORWARDTMand how do we use itAkamaistate of theinternet Q12012
  25. 25. ©2013 AKAMAI | FASTER FORWARDTMAgendaWho cares how fast the internet is?The web, what we really haveWhat is the problem?How much do we need?But what about mobile?So how to make money?Some final thoughts
  26. 26. ©2013 AKAMAI | FASTER FORWARDTMSVODAVODTVOD
  27. 27. ©2013 AKAMAI | FASTER FORWARDTMLiving Room of the FutureRun Demo
  28. 28. ©2013 AKAMAI | FASTER FORWARDTMThe connected deviceReal time biddingAdvertisingThe RemoteSocial TV
  29. 29. ©2013 AKAMAI | FASTER FORWARDTMUltra Violet
  30. 30. ©2013 AKAMAI | FASTER FORWARDTMAgendaWho cares how fast the internet is?The web, what we really haveWhat is the problem?How much do we need?But what about mobile?So how to make money?Some final thoughts
  31. 31. ©2013 AKAMAI | FASTER FORWARDTMThe Akamai network today
  32. 32. ©2013 AKAMAI | FASTER FORWARDTMThe next 3 years
  33. 33. ©2013 AKAMAI | FASTER FORWARDTMLets do some math
  34. 34. ©2013 AKAMAI | FASTER FORWARDTMGives 2020 demand

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