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True lead generation stories from michael brenner

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On July 13, 2010 Michael Brenner presented on a Focus.com webinar entitled "Lead Programs That

Published in: Business, Technology
  • LA PERSONA QUE ME LO ENVIO ESTA TODAVIA ASOMBRADA DE LO OCURRIDO, YA QUE ELLA DICE QUE LO HIZO POR HACERLO Y QUE PIDIO ALGO QUE CREIA CASI IMPOSIBLE DE LOGRAR PROBEMOS. * Para ti mismo di el nombre de la única persona del sexo opuesto con quien quieras estar (tres veces...)... * Piensa en algo que quieras lograr dentro de la proxima semana y repitelo para ti mismo(a) (seis veces)... * Piensa en algo que quieras que pase entre tu y la persona especial (que dijiste en el no. 1) y dilo a ti mismo/a (doce veces)... * Ahora haz un ultimo y final deseo acerca del deseo que escogiste. * Despues de leer esto tienes 1 hora para mandarlo a 15 temas y lo que pediste se te hara realidad en 1 semana. A la mayor cantidad de gente a quien lo mandes mas fuerte se hara tu deseo. Si tu escoges ignorar esta carta lo contrario del deseo te sucedera, o esto no sucedera jamas.............. Que tus días estén llenos de logros y tus noches de sueños copia y pega esto en 15 o + temas
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  • Michael,

    Couple of questions for you on slide 5. Could you describe in what context email works? I'm also wondering at 'vertical world?' as something that doesn't.

    - Tewks
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True lead generation stories from michael brenner

  1. Lead Generation That Works<br />5 Steps to Achieve Lead Generation ROI<br />Michael Brenner, Director of Online and Social Media<br />SAP Americas<br />July 13, 2010<br />
  2. What’s Wrong With Marketing?<br />
  3. Marketing: Help Sales Sell More Stuff<br />
  4. Focus on Customers<br />
  5. What Works and What Doesn’t<br />
  6. What Works? Integrated Online Marketing<br />The Scream explained by Paul Wineguy - http://itknowledgeexchange.techtarget.com/overheard/overheard-the-scream-explained/<br />
  7. 5 Steps to Lead Generation That Works Today<br />1<br />Focus on the Goal<br />Set clear objectives aligned to sales priorities<br />2<br />Create Integrated Marketing Plans<br />Modeled off what has worked<br />3<br />Select Your Top PartnersPay-for-Performance and “shared pain”<br />4<br />Create and Run Your Best ContentHow well does it meet buyer needs?<br />5<br />Optimize Based on ConversionsUse the metrics identified in step 1<br />
  8. On The Horizon…Social Media<br />Bigger than email… <br />
  9. On the Horizon…Social Media<br />Bigger than search...<br />
  10. On The Horizon…Mobile Marketing<br />
  11. Question and Answer Session<br />To Connect with Michael Brenner:<br />Blog: http://www.b2bmarketinginsider.com<br />Twitter: @brennermichael<br />Linkedin: http://www.linkedin.com/in/michaelbrenner<br />To Connect with Chris Waldo:<br />Email: chris.b.waldo@gmail.com<br />Linkedin: http://www.linkedin.com/in/chrisbwaldo<br />To Connect with Craig Rosenberg:<br />Blog: http://www.funnelholic.com<br />Twitter: @funnelholic<br />LinkedIn: http://www.linkedin.com/in/craigrosenberg<br />To learn more about Focus:<br />Visit: http://www.focus.com<br />To contact Focus, please write to Sarah Miller: smiller@focus.com<br />
  12. True Lead Generation Stories: Firsthand Accounts On What Works and What Doesn’t <br />Michael Brenner, SAP<br />Chris Waldo, Ingersoll Rand<br />Craig Rosenberg, Focus<br />July 13th, 2010<br />

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