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The Content Formula - How To Calculate the ROI of Content Marketing

In this presentation I deliver 10 formulas and calculations that any business can use to calculate the ROI of content marketing and never waste money on marketing again.

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MARKETING INSIDER GROUP
The Content Formula
Calculate the ROI of Content Marketing & Never Waste Money Again
Michael Brenner
CEO, Marketing Insider Group
@BrennerMichael
MARKETING INSIDER GROUP
Show me the money!
MARKETING INSIDER GROUP
Content Marketing programs
are assets with real value that
grows over time.
Need proof . . .
MARKETING INSIDER GROUP
-
100,000
200,000
300,000
400,000
500,000
600,000
0
100
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Sep-14 Oct-14 Nov-14 Dec-14 Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15
Pageviews
#Articles
COMPOUNDING EFFECT OF CONTENT PUBLISHING
Articles Viewed
Articles Published
Pageviews
MARKETING INSIDER GROUP
WARNING!
Math ahead!
Marketing Has A
Marketing Problem
Ad

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The Content Formula - How To Calculate the ROI of Content Marketing

Editor's Notes

  1. We’ve all asked the question, why content marketing? To set the stage, there’s been a fundamental shift in the way we as consumers consume and share content. Momentous amount of content being created, consumed and shared. An amazing amount of content, the real question is how does a brand stand apart?
  2. Core components the way we need to think. We need to think different.
  3. Jeff Koyen, Managing Editor