Social selling is more than just a buzzword. It is an extension of the social business that helps buyers to better get to know you, like you and trust you enough to become a loyal customer and maybe even a fan and advocate of your company.
In order to be successful in social selling, sales people need to stop talking just about themselves and their products and open up a dialogue with prospects.
Effective social selling combines strong social connections and effective content and storytelling techniques to build a strong personal brand.,
These slides present the need for personal branding and also the 5 steps to effective social selling in the "day in the life of a social sales person."