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Understand the Buyer Journey IDC: How To Create Content People Want

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Published on

Understand the
Buyer Journey
IDC: “The buyer journey
is nothing more than a
series of questions that
must be answered.”
Cluster Brand?
Total Monthly
Searches (est.)
Analytics Brand 458
3000xAnalytics Non-Brand 1,520,761
Cloud Brand 398
1000xCloud Non-Brand 578,460
Data Brand 28,884
17xData Non-Brand 470,967
Mobility Brand 12,488
28xMobility Non-Brand 345,598
BI Brand 532,486
-2xBI Non-Brand 277,156
CRM/Sales Brand 156,028
40xCRM/Sales Non-Brand 6,313,329
ERP Brand 777,092
-2xERP Non-Brand 324,595
HCM Brand 55,536
7xHCM Non-Brand 379,954
Accounting. Finance Brand 30,497
24xAccounting. Finance Non-Brand 720,493
TOTAL Brand 1,688,883
13xTOTAL Non-Brand 13,616,715

Published in: Marketing
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