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Steps To Crafting a Content Strategy
Discovery
Destination +
Branding
Roles +
Resp.
Editorial
Strategy
Distribution
Measure +
Optimize
• Current State
• Audience
• Objective
• Mission
• Budget
• Branding
• Destination
• Structure
• Partners
• Agency
• You
• Topics
• Types
• Sources
• SEO
• Organic
• Paid
• Owned
• Earned
• Email
• KPIs
• Template
• Cadence
• Optimize

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