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Other people’s content Your helpful Content Marketing Strategy Workshop

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Other people’s content Your helpful posts Promotional
Best Practices: Overall
• Establish a unique voice and stick with it
• Be transparent and authentic
• Give due credit to authors and sources
• Play to the strengths of each platform:
post the content that makes the most
sense
• Maintain a consistent cadence
• Respond to fans (and haters) in a timely
manner
• Truly know your audience
• Have variety of content: original,
licensed, UGC (see below)
@BrennerMichael

Published in: Marketing
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