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Social KPI Overview: Audience size Content Marketing Strategy Workshop

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Social KPI Overview: Audience size + Engagement
Facebook Twitter LinkedIn
Brand Awareness Page likes, page visits,
impressions, reach
Followers, impressions, reach,
follower/following ratio
Company page likes, page views,
visitors
Engagement Post likes, comments, shares,
clicks, “stories created”
RTs, favorites, replies, @mentions,
clicks, engagement rate
Likes, comments, shares, clicks,
engagement
Lead Generation Link clicks to form or gated page,
blog subscribe
Lead generation card clicks, link
clicks to gated page, blog
subscribe
Link clicks to form or gated page
@BrennerMichael

Published in: Marketing
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