7. Chief Growth Officer:
Sales -2% / -7%
“In order to make people love
Coca-Cola we need to show
ads of people who love
drinking Coca-Cola.”
Source: AdAge
31. 7 X
Return On
Investment
$100,000 Budget
$1 Million in search traffic
$250,000 in email list growth
$540,000 in lead conversion to sales
$790,000 in Direct ROI Value
https://thecontentformula.com/
35. 0
100
200
300
400
500
600
A FEW TIMES
A YEAR
< MONTHLY 1-2X PER
MONTH
1-2X PER
WEEK
1 PER
DAY
MORE THAN
1 PER DAY
TRAFFIC / CONVERSIONS BY PUBLISHING CADENCE
INDEXEDTRAFFIC
Frequently