Love 'em or hate 'em, there is no denying the marketing brilliance of KISS. Widely recognized as the most well-branded rock band in history, KISS has created a literal "army" of fans through their four decades together.
What can your business learn from KISS?
How can you turn casual customers into members of your own army?
This fast-paced webinar will take you backstage to reveal some of the core marketing strategies behind this legendary band, and show you how to use them to make your business stronger and more profitable.
Michael Brandvold was personally tapped by Gene Simmons of KISS to manage the band's on-line brand. He has since helped artists as diverse as Madonna, Rod Stewart, Motley Crue, Ozzy Osbourne develop their on-line and social media presence. Today he is a freelance music industry consultant based in California.
Steve Jones is the author of "Brand Like a Rock Star: Lessons From Rock 'n' Roll To Make Your Business Rich and Famous", a marketing book that illustrates how your business can benefit from the strategies of rock legends. He has managed radio brands in the US, Canada, and the Caribbean and currently oversees 86 brands for Newcap Radio, based in Halifax, Nova Scotia.