The Music Biz Weekly Music Marketing Webinar: How to Use WordPress for Your Band's Website

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* How to install WordPress on your server.
* What hosting companies offer the best support for WordPress.
* What is the difference between WordPress.com and WordPress.org.
* Proper configuration on your WordPress install.
* How To Install A Theme (and how that process differs between .org and .com).

* How to enhance your WordPress site with plugins. Which plugins are must have.
* How to setup WordPress to work with Facebook, Twitter and YouTube.
* How to format and write effective posts.
* How to do basic, but effective, Search Engine Optimization.
* How to add a email list and configure it to promote your music.
* How to run a contest on a WordPress site.
* How To Create A Music Page for Your Site (tools and widgets such as Topspin, Nimbit, Bandcamp, Soundcloud, CD Baby, etc.)

Presented by Michael Brandvold and Brian Thompson.

Published in: Business, Technology
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  • \n
  • I want you to leave this presentation with some real tips and tactics.\n
  • I want you to leave this presentation with some real tips and tactics.\n
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  • \n
  • \n
  • \n
  • I want you to leave this presentation with some real tips and tactics.\n
  • Back to the mid 90s when AOL ruled the world, ruled the internet. All about AOL Keywords.\nMySpace appears, they ruled the world especially for music. Ghost town now.\n\n
  • Back to the mid 90s when AOL ruled the world, ruled the internet. All about AOL Keywords.\nMySpace appears, they ruled the world especially for music. Ghost town now.\n\n
  • You will always own your website.\n
  • You will always own your website.\n
  • The look, the feel, the design, the presentation.\nHow you make money.\nHow you interact with your customers.\nOwn your customer data.\nWhat does the future hold for new developments. With your site you can react much more quickly.\n
  • The look, the feel, the design, the presentation.\nHow you make money.\nHow you interact with your customers.\nOwn your customer data.\nWhat does the future hold for new developments. With your site you can react much more quickly.\n
  • Website needs to be center to all your plans, online and offline. \nDon’t cut corners. \nIf you opened a physical store would you get a cheap location and a poor building.\nDon’t spend foolishly either.\nFirst impressions mean everything. How serious you are.\nThe internet can place everyone on the same level.\n
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  • Remember with a service provider you are depending on the strength of their business.\n
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  • Hard for me to understand how some people won’t even invest $10/mo in their business.\nWhy would you expect others to invest if you won’t.\n
  • \n
  • Discuss brief history with Kissonline and why they were selected for the study.\n
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  • The Music Biz Weekly Music Marketing Webinar: How to Use WordPress for Your Band's Website

    1. 1. Music Biz Weekly Presents:How To Use WordPress forYour Band’s WebsiteCo-hosts:Michael Brandvold - @michaelsbBrian Thompson - @thornybleederMichael Brandvold @michaelsb and Brian Thompson @thornybleeder 1
    2. 2. Music Biz Weekly Presents:TakeawayWhy WordPress.How to Install and Configure.How to Get the Most from WordPress.Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 2
    3. 3. Music Biz Weekly Presents:Why?Your Own Piece of Online Real Estate.You Own It.You Control It.Your Brand.Your Fans.Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 3
    4. 4. Music Biz Weekly Presents:15 Items You Need When You BeginBuilding Your Website1. Your website host, username and password.2.Your domain host, username and password.3.Your biography.4. Music Releases.5. Your Logo.6.Background image or color.7.Everything reviewed, approved, and spell checked.8.Press9.Photos10.Links to videos on YouTube.11.Your various social networks.12.Email list.13.Store14.Fonts15.ColorsMichael Brandvold @michaelsb and Brian Thompson @thornybleeder
    5. 5. Music Biz Weekly Presents:The State of WordPressIt’s Not Just for Blogs.14.7% of the top million websites.22% of every new active domain.Hall of Fame CMS Award - 2010 Open Source Awards.Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 5
    6. 6. Music Biz Weekly Presents:The Best Hosting CompaniesHostgator - www.Hostgator.comDreamhost - www.Dreamhost.comBluehost - www.Bluehost.comPage.ly - www.Page.lyGoDaddy - www.GoDaddy.comMichael Brandvold @michaelsb and Brian Thompson @thornybleeder 6
    7. 7. Music Biz Weekly Presents:How To Install WordPressLook for a one click install.Install into a directory.Make sure you have ftp access.Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 7
    8. 8. Music Biz Weekly Presents:WordPress.com vs WordPress.org.com - Over 100 themes.com - Your own domain - $12-$24 a year.com - Extra storage - $19.97 - $289.97 a year.com - Ad free - $29.97 a year.com - Unlimited users - $29.97 a yearVS..org - Only limitation is your hosting companyMichael Brandvold @michaelsb and Brian Thompson @thornybleeder 8
    9. 9. Music Biz Weekly Presents:Configure the InstallGeneral SettingsPrivacy SettingsPermalinks SettingsWriting/Update Services SettingsDefault page, post and commentMichael Brandvold @michaelsb and Brian Thompson @thornybleeder 9
    10. 10. Music Biz Weekly Presents:PermalinksThe URL Structure - Important for SEOMichael Brandvold @michaelsb and Brian Thompson @thornybleeder 10
    11. 11. Music Biz Weekly Presents:The DashboardA Quick TourMichael Brandvold @michaelsb and Brian Thompson @thornybleeder 11
    12. 12. Music Biz Weekly Presents:ThemesTwenty Eleven - Default ThemeElegantThemes.com - Premium ThemesCareful editing the master php files.Modify the Photoshop files.Header Image.Background Image or Color.Link Color.Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 12
    13. 13. Music Biz Weekly Presents:PluginsOver 15,000 Plugins.To Do Nearly Anything You Can Imagine.Just Search.Review Ratings.Last Updated.Number of Installs.Compatible with Your Version.Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 13
    14. 14. Music Biz Weekly Presents:PluginsJetpack - WordPress.com Stats Contact Form 7 Flickr Photo AlbumAkismet - Spam Digg Digg WPAudioVaultPress - Backup GTranslate ReplyMeGigPress - Tour Dates Blubrry PowerPress Social Media WidgetAll In One SEO Secure WordPressSEO Friendly Images Tweet2DownloadTwitter Tools uCan PostWordbooker Viper’s Video QuicktagsWP Super Cache YouTube ChannelWPTouch WordPress Download ManagerXML Sitemap WP-PollsMichael Brandvold @michaelsb and Brian Thompson @thornybleeder 14
    15. 15. Music Biz Weekly Presents:Social NetworksWordPress Posts to Facebook and Twitter.Drive Traffic Back To Your Site.Twitter Tools.Wordbooker.Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 15
    16. 16. Music Biz Weekly Presents:Four Tips for Driving Traffic Tip 1 – Post your headlines on Twitter, and link them back to the full story on your website. Tip 2 – Post an excerpt of the story on Facebook and link back to your website to read the full story. Tip 3 – Post teaser photos on Facebook that link back to your website to see more photos. Tip 4 – Post the photos on your website and link Twitter to the photo on your website.Michael Brandvold @michaelsb and Brian Thompson @thornybleeder
    17. 17. Music Biz Weekly Presents:How to Write PostsTour of the Posts and Pages admin.Write content that is shareable.Be engaging.Readers love lists.Readers love How To posts.Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 17
    18. 18. Music Biz Weekly Presents:SEOTitle - Tag - ContentGood Title - Amanda Abizaid releases her new EP Be In Love on October 15th.Bad Title - I released by new EP today.Good Content - Today Amanda Abizaid releases her latest EP Be In Love. You canpurchase and download Be In Love from Apple iTunes and Amazon.Bad Content - We released our new EP today and you can buy it online at any of yourfavorite websites.Think As Someone That Is Searching.Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 18
    19. 19. Music Biz Weekly Presents:Email ListMailchimpFanBridgeTopspinNimbitSignup On EVERY Page.Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 19
    20. 20. Music Biz Weekly Presents:Running a ContestUse a Comment on a Post for Entry.Require Site Registration.Entry Opts into Email List.Download Post Comments.Pick Giveaway Winner.Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 20
    21. 21. Music Biz Weekly Presents:Create a Music PageMany services provide embeddable html code.Bandcamp - Player in sidebar.SoundcloudNimbit - WordPress plugin they are upgrading.Topspin - embeddable music player widgets + WordPressStore Plugin.Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 21
    22. 22. Music Biz Weekly Presents:Must-Have Website Pages•Blog Page•About or Bio Page•Shows or Tour Page•Music Page•Store Page•Photos•ContactMichael Brandvold @michaelsb and Brian Thompson @thornybleeder 22
    23. 23. Music Biz Weekly Presents: Thank You! Micheal Brandvold - Michael Brandvold Marketing www.MichaelBrandvold.com Twitter - @michaelsb Email - me@mikebrandvold.com Brian Thompson - Thorny Bleeder www.ThornyBleeder.com Twitter - @thornybleeder.com Email - brian@thornybleeder.comMichael Brandvold @michaelsb and Brian Thompson @thornybleeder

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