Music Biz Weekly Presents:         Twitter Hashtag: #mbwp          How To Create A Content          Strategy          Co-h...
Music Biz Weekly Presents:         Twitter Hashtag: #mbwp         What is Content Marketing?                      Content ...
Music Biz Weekly Presents:         Twitter Hashtag: #mbwp         Examples of Content Types            Text        - statu...
Music Biz Weekly Presents:         Twitter Hashtag: #mbwp         Elements of a Strategy               Create Content that...
Music Biz Weekly Presents:         Twitter Hashtag: #mbwp         Distribution of Your Content               Publish on yo...
Music Biz Weekly Presents:         Twitter Hashtag: #mbwp         Optimize Your Content                 Metadata          ...
Music Biz Weekly Presents:         Twitter Hashtag: #mbwp         Typical Events for a Strategy            album/single/dv...
Music Biz Weekly Presents:         Twitter Hashtag: #mbwp         Bringing It All Together                Keep it Real & P...
Music Biz Weekly Presents:         Twitter Hashtag: #mbwp         Case Studies         Michael Brandvold @michaelsb and Br...
Music Biz Weekly Presents:         Twitter Hashtag: #mbwp                                       Video Is Available        ...
Music Biz Weekly Presents:         Twitter Hashtag: #mbwp                              Thank You!           Micheal Brandv...
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How To Create a Content Strategy

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How to Create a Content Strategy will address the following core questions:
• What is Content Marketing?
• What is Inbound Marketing?
• What purpose do these concepts serve in creating new fans?
• What are the key elements to an effective strategy?
• How long should a strategy run?
• What channels of distribution do you need to consider for your content?
• How do you optimize your content for maximum viewing potential?
• What are some typical events you can create strategies around?
• How do you measure the success of your strategy?

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How To Create a Content Strategy

  1. 1. Music Biz Weekly Presents: Twitter Hashtag: #mbwp How To Create A Content Strategy Co-hosts: Michael Brandvold - @michaelsb Brian Thompson - @thornybleeder Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 1Monday, March 4, 13
  2. 2. Music Biz Weekly Presents: Twitter Hashtag: #mbwp What is Content Marketing? Content Marketing is the creation and sharing of media and publishing content in order to acquire and attract fans, and to strengthen existing connections. Marketing Is Impossible Without Great Content. Content is best if it is born out of your process of creating. Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 2Monday, March 4, 13
  3. 3. Music Biz Weekly Presents: Twitter Hashtag: #mbwp Examples of Content Types Text - status updates, tweets, guest writing articles for other sites, books , blogs Video - performances, cover songs, live streaming, behind the scenes, on the road, video blogs, personal updates Photo - personal moments, behind the scenes, photos of fans, merch pics, gifs Audio - music (live performance, studio recordings, demos, remixes, cover songs), interviews, spoken updates, podcasts, playlists Crowdsourced Content - text, video, photo, audio, physical (user created merch designs turned into products) Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 3Monday, March 4, 13
  4. 4. Music Biz Weekly Presents: Twitter Hashtag: #mbwp Elements of a Strategy Create Content that Intrigues & Fascinates •Find Influencers •Plan •Create •Polish •Publish •Engage •Promote Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 4Monday, March 4, 13
  5. 5. Music Biz Weekly Presents: Twitter Hashtag: #mbwp Distribution of Your Content Publish on your own website •Bit Torrent •Publish on Social Media - Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest, Vimeo, Google Hangouts, UStream, StageIt, Vine, Cinegram, Flickr, Tumblr, SoundCloud, NoiseTrade, Bandcamp, Spotify, Rdio, Songza, Soundtracking, CBC Music, Reddit, StumbleUpon, Kickstarter, PledgeMusic, IndieGogo,  •Pitch & Partner with other sites to syndicate content Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 5Monday, March 4, 13
  6. 6. Music Biz Weekly Presents: Twitter Hashtag: #mbwp Optimize Your Content Metadata •Complete Descriptions •Proper Tagging •Website Links •Call to Action Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 6Monday, March 4, 13
  7. 7. Music Biz Weekly Presents: Twitter Hashtag: #mbwp Typical Events for a Strategy album/single/dvd release •video release •tours •new merchandise  •going into the studio •fan funding campaigns •writing sessions •press & radio station interviews •rehearsals •guest appearances •website launch •trips to the hospital (Tom Green getting testicle removed) •birthdays, holidays, cultural events •conferences, festivals, concerts and premiers youre attending Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 7Monday, March 4, 13
  8. 8. Music Biz Weekly Presents: Twitter Hashtag: #mbwp Bringing It All Together Keep it Real & Personable •Inform Rather Than Promote •Educate & Entertain, Rather Than Sell & Market •Whats the audience reaction to your content? •Internally, Collect Suggestions for Improvements Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 8Monday, March 4, 13
  9. 9. Music Biz Weekly Presents: Twitter Hashtag: #mbwp Case Studies Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 9Monday, March 4, 13
  10. 10. Music Biz Weekly Presents: Twitter Hashtag: #mbwp Video Is Available web9.MusicBizWeeklyPodcast.com Only $9.99 for the entire webinar, on demand Also available: How to Promote Your Music with ReverbNation How to Use Facebook to Promote Your Music How to Use Twitter to Promote Your Music How to Use WordPress to Build Your Band’s Website WordPress Plugins For Musicians Direct to Fan hyperlinkMusic Marketing 101 Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 10Monday, March 4, 13
  11. 11. Music Biz Weekly Presents: Twitter Hashtag: #mbwp Thank You! Micheal Brandvold - Michael Brandvold Marketing www.MichaelBrandvold.com Twitter - @michaelsb Email - me@mikebrandvold.com Brian Thompson - Thorny Bleeder & The DIY Daily www.thornybleeder.com www.thediydaily.com Twitter - @thornybleeder.com Email - brian@thornybleeder.com Michael Brandvold @michaelsb and Brian Thompson @thornybleederMonday, March 4, 13

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