Michael Brandvold Marketing Presents:Social Media & OnlineContests                        Copyright 2011 Michael Brandvold...
Not A LawyerAlways consult a lawyer if you have questions.                         Copyright 2011 Michael Brandvold Market...
GoalsWhat do you hope to achieve?Not about getting fans, but about engaging them.                        Copyright 2011 Mi...
PlanYou don’t wake up one morning and say howabout doing a contest today.You can’t mention your contest only once.        ...
Gather DataNot just about giving something away.Always add them to a email list.                         Copyright 2011 Mi...
SimpleTime is valuable and attention is short.Don’t make them hunt for something to enter.                          Copyri...
Great PrizeWould you enter a contest for the prize?                         Copyright 2011 Michael Brandvold Marketing • w...
SecondaryPromotionsYou’ve got ‘em, try and convert ‘em.Use the entry and thank you pages & emails.                        ...
Terms of UseGive yourself some protection.Find another TOS and repurpose.                        Copyright 2011 Michael Br...
Rules & Laws  A “sweepstakes” is a promotion that includes a prize  and a winner selected on the basis of chance.A “contes...
Facebookhttps://www.facebook.com/terms.phphttps://www.facebook.com/promotions_guidelines.phphttp://www.socialmediaexaminer...
Apps You must administer ALL contests on Facebook via a third-party app ON the Facebook platform.Wildfire App             ...
Twitterhttp://support.twitter.com/groups/31-twitter-basics/topics/114-guidelines-best-practices/articles/68877-guidelines-...
TwitterGreat for time limited promotions.Retweets - Search Mentions and Retweets.Tweet2Downlaod                       Copy...
WordPressEnter by commenting.Plugins to allow you to run contests.                         Copyright 2011 Michael Brandvol...
The WinnerMany forget this last step!Promote the results.                          Copyright 2011 Michael Brandvold Market...
Thank You!Twitter michaelsbFacebook www.facebook.com/michaelbrandvoldmarketingWeb www.MichaelBrandvold.comEmail me@mikebra...
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Building Business Through Social Media - Online Contest and Social Media

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  • Thank you David Perry and your entire team for a great seminar.\nHonored to share with you my experience.\nSocial networking is about 2 way engagement, so I want you to ask questions.\nPPT is free, give me your biz card or email and I will be happy to share it with you.\n
  • Run many contests over the last 10+ years.\n
  • First question to ask - why?\n
  • Promote the contest?\nSocial networks are ideal for promoting and driving traffic to a contest.\nEmail plan?\nTwitter plan? - Use Hootsuite to schedule posts.\nFacebook posts?\nYoutube?\n
  • Every contest should be for a purpose, to gather information.\nAsk the right questions in the contest when possible.\nDon’t immediately go right for name, email, phone. Get some data.\n
  • If someone has to work at entering, they will skip it.\n
  • Does anyone want the prize?\nThink about shipping the prize? Internationally?\n
  • Be sure to place promotions on the entry page and thank you pages and emails.\nRelated products and links.\n
  • Start and end date\nWho can enter\nWhat you do with data\nHow and when you are drawing winner\nNo response from winner\nDuplicate entries - delete or disqualify?\n
  • They are different around the world, state by state, website by website.\nLawyer if you want full understanding.\nMy experience - US only, over 18.\n
  • Don’t risk having your Page disabled because you did not understand how your contest meets Facebook Terms!\nIf you are concerned, use to drive traffic back to contest on your site.\n
  • Don’t risk having your Page disabled because you did not understand how your contest meets Facebook Terms\n
  • More active than Facebook users.\nLess restrictive then Facebook.\n
  • More active than Facebook users.\n
  • Plugin to select winner and manage duplicate entries - Download Post Comments, Pick Giveaway Winner\nGet them to register\n
  • Have winner submit comments and photos\n
  • \n
  • Building Business Through Social Media - Online Contest and Social Media

    1. 1. Michael Brandvold Marketing Presents:Social Media & OnlineContests Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 1
    2. 2. Not A LawyerAlways consult a lawyer if you have questions. Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 2
    3. 3. GoalsWhat do you hope to achieve?Not about getting fans, but about engaging them. Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 3
    4. 4. PlanYou don’t wake up one morning and say howabout doing a contest today.You can’t mention your contest only once. Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 4
    5. 5. Gather DataNot just about giving something away.Always add them to a email list. Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 5
    6. 6. SimpleTime is valuable and attention is short.Don’t make them hunt for something to enter. Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 6
    7. 7. Great PrizeWould you enter a contest for the prize? Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 7
    8. 8. SecondaryPromotionsYou’ve got ‘em, try and convert ‘em.Use the entry and thank you pages & emails. Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 8
    9. 9. Terms of UseGive yourself some protection.Find another TOS and repurpose. Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 9
    10. 10. Rules & Laws A “sweepstakes” is a promotion that includes a prize and a winner selected on the basis of chance.A “contest” or “competition” is a promotion that includesa prize and a winner determined on the basis of skill. Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 10
    11. 11. Facebookhttps://www.facebook.com/terms.phphttps://www.facebook.com/promotions_guidelines.phphttp://www.socialmediaexaminer.com/facebook-promotions-what-you-need-to-know/http://getgood.com/roadmaps/2010/06/09/the-scoop-on-facebook-contests/ Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 11
    12. 12. Apps You must administer ALL contests on Facebook via a third-party app ON the Facebook platform.Wildfire App Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 12
    13. 13. Twitterhttp://support.twitter.com/groups/31-twitter-basics/topics/114-guidelines-best-practices/articles/68877-guidelines-for-contests-on-twitterhttp://support.twitter.com/articles/18311-the-twitter-ruleshttp://smallbiztrends.com/2010/05/8-must-haves-for-your-twitter-contest.htmlhttp://www.socialsignal.com/blog/alexandra-samuel/14-tips-twitter-contests-build-followers-and-brand-visibilityhttp://www.site-booster.com/blog/2009/12/how-to-run-a-twitter-contest/http://www.catalystmarketers.com/retweet-contest/ Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 13
    14. 14. TwitterGreat for time limited promotions.Retweets - Search Mentions and Retweets.Tweet2Downlaod Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 14
    15. 15. WordPressEnter by commenting.Plugins to allow you to run contests. Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 15
    16. 16. The WinnerMany forget this last step!Promote the results. Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 16
    17. 17. Thank You!Twitter michaelsbFacebook www.facebook.com/michaelbrandvoldmarketingWeb www.MichaelBrandvold.comEmail me@mikebrandvold.com Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 17

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