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Michael Brandvold Marketing Presents:Social Media & OnlineContests                        Copyright 2011 Michael Brandvold...
Not A LawyerAlways consult a lawyer if you have questions.                         Copyright 2011 Michael Brandvold Market...
GoalsWhat do you hope to achieve?Not about getting fans, but about engaging them.                        Copyright 2011 Mi...
PlanYou don’t wake up one morning and say howabout doing a contest today.You can’t mention your contest only once.        ...
Gather DataNot just about giving something away.Always add them to a email list.                         Copyright 2011 Mi...
SimpleTime is valuable and attention is short.Don’t make them hunt for something to enter.                          Copyri...
Great PrizeWould you enter a contest for the prize?                         Copyright 2011 Michael Brandvold Marketing • w...
SecondaryPromotionsYou’ve got ‘em, try and convert ‘em.Use the entry and thank you pages & emails.                        ...
Terms of UseGive yourself some protection.Find another TOS and repurpose.                        Copyright 2011 Michael Br...
Rules & Laws  A “sweepstakes” is a promotion that includes a prize  and a winner selected on the basis of chance.A “contes...
Facebookhttps://www.facebook.com/terms.phphttps://www.facebook.com/promotions_guidelines.phphttp://www.socialmediaexaminer...
Apps You must administer ALL contests on Facebook via a third-party app ON the Facebook platform.Wildfire App             ...
Twitterhttp://support.twitter.com/groups/31-twitter-basics/topics/114-guidelines-best-practices/articles/68877-guidelines-...
TwitterGreat for time limited promotions.Retweets - Search Mentions and Retweets.Tweet2Downlaod                       Copy...
WordPressEnter by commenting.Plugins to allow you to run contests.                         Copyright 2011 Michael Brandvol...
The WinnerMany forget this last step!Promote the results.                          Copyright 2011 Michael Brandvold Market...
Thank You!Twitter michaelsbFacebook www.facebook.com/michaelbrandvoldmarketingWeb www.MichaelBrandvold.comEmail me@mikebra...
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Building Business Through Social Media - Online Contest and Social Media

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Building Business Through Social Media - Online Contest and Social Media

  1. 1. Michael Brandvold Marketing Presents:Social Media & OnlineContests Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 1
  2. 2. Not A LawyerAlways consult a lawyer if you have questions. Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 2
  3. 3. GoalsWhat do you hope to achieve?Not about getting fans, but about engaging them. Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 3
  4. 4. PlanYou don’t wake up one morning and say howabout doing a contest today.You can’t mention your contest only once. Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 4
  5. 5. Gather DataNot just about giving something away.Always add them to a email list. Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 5
  6. 6. SimpleTime is valuable and attention is short.Don’t make them hunt for something to enter. Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 6
  7. 7. Great PrizeWould you enter a contest for the prize? Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 7
  8. 8. SecondaryPromotionsYou’ve got ‘em, try and convert ‘em.Use the entry and thank you pages & emails. Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 8
  9. 9. Terms of UseGive yourself some protection.Find another TOS and repurpose. Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 9
  10. 10. Rules & Laws A “sweepstakes” is a promotion that includes a prize and a winner selected on the basis of chance.A “contest” or “competition” is a promotion that includesa prize and a winner determined on the basis of skill. Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 10
  11. 11. Facebookhttps://www.facebook.com/terms.phphttps://www.facebook.com/promotions_guidelines.phphttp://www.socialmediaexaminer.com/facebook-promotions-what-you-need-to-know/http://getgood.com/roadmaps/2010/06/09/the-scoop-on-facebook-contests/ Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 11
  12. 12. Apps You must administer ALL contests on Facebook via a third-party app ON the Facebook platform.Wildfire App Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 12
  13. 13. Twitterhttp://support.twitter.com/groups/31-twitter-basics/topics/114-guidelines-best-practices/articles/68877-guidelines-for-contests-on-twitterhttp://support.twitter.com/articles/18311-the-twitter-ruleshttp://smallbiztrends.com/2010/05/8-must-haves-for-your-twitter-contest.htmlhttp://www.socialsignal.com/blog/alexandra-samuel/14-tips-twitter-contests-build-followers-and-brand-visibilityhttp://www.site-booster.com/blog/2009/12/how-to-run-a-twitter-contest/http://www.catalystmarketers.com/retweet-contest/ Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 13
  14. 14. TwitterGreat for time limited promotions.Retweets - Search Mentions and Retweets.Tweet2Downlaod Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 14
  15. 15. WordPressEnter by commenting.Plugins to allow you to run contests. Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 15
  16. 16. The WinnerMany forget this last step!Promote the results. Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 16
  17. 17. Thank You!Twitter michaelsbFacebook www.facebook.com/michaelbrandvoldmarketingWeb www.MichaelBrandvold.comEmail me@mikebrandvold.com Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 17

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