Intergrating social media into healthcare systems practice nov 13 amsus v2 0 (12 oct 13)

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Intergrating social media into healthcare systems practice nov 13 amsus v2 0 (12 oct 13)

  1. 1. Integrating Social Media into Healthcare Systems Practice MAJ Mike Moore (@MikeMooreDO) Family Medicine Resident Madigan Army Medical Center Ver 2.0 12 Oct 13
  2. 2. Objectives • Describe new innovations in the use of social media for both individualized clinical practice and population health. • Recognize the potential for the integration of social media into effective clinical practice. • Interpret new developments in medical/social technology. • Explain the skills needed to provide effective leadership as a clinician or administrator through social media.
  3. 3. Social Media in Healthcare 2013 • Brief Overview – What is Web 2.0 & Social Media? – Geography/Demographics/Sociology of Social Media – Key Examples • Landscape 2013 [Including Healthcare Use] • Demographics 2013 [Including Healthcare Use] • Sociology 2013 [Including Healthcare Use] • Key Examples – Current Uses – Future Uses
  4. 4. What is Web 2.0 & Social Media? • Web 2.0 Web 2.0 is a concept that uses the Internet for information sharing, interoperability, usercentered design, and collaboration. (User Generated Content) --Tim O'Reilly and John Battelle, 2004 http://oreilly.com/pub/a/web2/archive/what-is-web20.html • Social Media Social media includes webbased and mobile based technologies which are used to turn communication into interactive dialogue among organizations, communities, and individuals. (How User Generated Content Happens) --Andreas Kaplan and Michael Haenlein, 2010 http://www.michaelhaenlein.eu/Publications/Kaplan,%2 0Andreas%20%20Users%20of%20the%20world,%20unite.pdf
  5. 5. http://oreilly.com/pub/a/web2/archive/what-is-web-20.html
  6. 6. •Healthcare has uses in all of these areas. •Best to think along these functions. •Evaluate a new technology or website by putting it in a framework.
  7. 7. Social Media Demographics 2013 • One in five American adults does not use the internet, half of these do not see value •Six in ten American adults go online wirelessly with a mobile device http://pewinternet.org/Reports/2012/Digitaldifferences/Main-Report/Internet-adoption-over-time.aspx http://pewinternet.org/Commentary/2012/March/P ew-Internet-Social-Networking-full-detail.aspx
  8. 8. Social Media Demographics 2013 [Healthcare] • 80% of internet users, or 59% of U.S. adults, look online for health information. • 34% of internet users, or 25% of U.S. adults, have read someone else’s experience about health issues. • 24% of internet users, or 18% of US adults, have consulted online reviews of particular drugs or medical treatments. • 18% of internet users, or 13% of adults, have gone online to find others who might have health concerns similar to theirs. • Emerging: 27% of internet users, or 20% of adults, have tracked their weight, diet, exercise routine or some other health indicators or symptoms online. http://www.pewinternet.org/Commentary/2011/November/Pew-Internet-Health.aspx
  9. 9. Global Internet Usage (ITU 2010 Data) •Assumptions for Growth? (Mobile) •Assumptions for Utilization? (Same Levels of Social Media Use) http://www.itu.int/ITU-D/ict/statistics/material/excel/2010/IndividualsUsingInternet_00-10.xls
  10. 10. Sociology 2013 [Including Healthcare Use] • Providers/Care Givers – Public (tw/fb) vs. Private (Doximity/Sermo) – RelayHealth • Patients/Care Receivers – Public (Patientslikeme, 23andme) vs. Private (tw/fb/[private forums]) • Payers (Insurance/Government) – Public (Information Distribution) vs. Private (Data Sharing, Secured Networks)
  11. 11. Sociology 2013 [Including Healthcare Use] Trends: • Blurring between Public/Private • Integration and Sharing between Groups (Potential for Collaboration) • Care Extension • Information Collection as well as Distribution • Diffusion to Mobile Platforms • Location Based Services Patient Provider Payer
  12. 12. How does this translate into new health care skills? • Knowledge Translation & Diffusion – Integration into Population Health – Pivoting from the “Clinical Visit” to the “Health Environment • Recognition of Legal & Ethical Boundaries – Traditional “Social Media” Pitfalls – Redefining of Professional Goals – Taking the Healthcare “Relationship” to the next level
  13. 13. Federal Healthcare Considerations/Implications • Common Sense Considerations: Army Social Media Handbook – Oriented to all levels, from senior commander to individuals – OPSEC, Privacy, Branding, Checklists, Regulations & Glossary/FAQ • DoD Internet Services and Internet-Based Capabilities (IbC) (DoDI 8550.01) – Delineate a specific approval & management process • Policy for Department of Defense (DoD) Interactive Internet Activities (DTM 08-037) – Endorses the use of interactive web based services • Social Media, Web-Based Interactive Technologies, and the Paperwork Reduction Act (OMB Memo) – Directive to use interactive technology as able to meet Federal Government missions/goals • Policies for Federal Agency Public Websites (OMB M-05-04) – Directive to establish interactive web based services to interact with the public and other Federal Agencies
  14. 14. Conclusions (and Discussion) • Diffusion of Social Media into health care continues • Adoption of Internet & Social Media is levelling off • Key Marginal Groups remain • Knowledge Translation of Social Media Adoption • Who “owns” the intersection between Patients/Providers/Payers?

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