Intergrating social media into healthcare systems practice nov 13 amsus v2 0 (12 oct 13)


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Intergrating social media into healthcare systems practice nov 13 amsus v2 0 (12 oct 13)

  1. 1. Integrating Social Media into Healthcare Systems Practice MAJ Mike Moore (@MikeMooreDO) Family Medicine Resident Madigan Army Medical Center Ver 2.0 12 Oct 13
  2. 2. Objectives • Describe new innovations in the use of social media for both individualized clinical practice and population health. • Recognize the potential for the integration of social media into effective clinical practice. • Interpret new developments in medical/social technology. • Explain the skills needed to provide effective leadership as a clinician or administrator through social media.
  3. 3. Social Media in Healthcare 2013 • Brief Overview – What is Web 2.0 & Social Media? – Geography/Demographics/Sociology of Social Media – Key Examples • Landscape 2013 [Including Healthcare Use] • Demographics 2013 [Including Healthcare Use] • Sociology 2013 [Including Healthcare Use] • Key Examples – Current Uses – Future Uses
  4. 4. What is Web 2.0 & Social Media? • Web 2.0 Web 2.0 is a concept that uses the Internet for information sharing, interoperability, usercentered design, and collaboration. (User Generated Content) --Tim O'Reilly and John Battelle, 2004 • Social Media Social media includes webbased and mobile based technologies which are used to turn communication into interactive dialogue among organizations, communities, and individuals. (How User Generated Content Happens) --Andreas Kaplan and Michael Haenlein, 2010,%2 0Andreas%20%20Users%20of%20the%20world,%20unite.pdf
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  6. 6. •Healthcare has uses in all of these areas. •Best to think along these functions. •Evaluate a new technology or website by putting it in a framework.
  7. 7. Social Media Demographics 2013 • One in five American adults does not use the internet, half of these do not see value •Six in ten American adults go online wirelessly with a mobile device ew-Internet-Social-Networking-full-detail.aspx
  8. 8. Social Media Demographics 2013 [Healthcare] • 80% of internet users, or 59% of U.S. adults, look online for health information. • 34% of internet users, or 25% of U.S. adults, have read someone else’s experience about health issues. • 24% of internet users, or 18% of US adults, have consulted online reviews of particular drugs or medical treatments. • 18% of internet users, or 13% of adults, have gone online to find others who might have health concerns similar to theirs. • Emerging: 27% of internet users, or 20% of adults, have tracked their weight, diet, exercise routine or some other health indicators or symptoms online.
  9. 9. Global Internet Usage (ITU 2010 Data) •Assumptions for Growth? (Mobile) •Assumptions for Utilization? (Same Levels of Social Media Use)
  10. 10. Sociology 2013 [Including Healthcare Use] • Providers/Care Givers – Public (tw/fb) vs. Private (Doximity/Sermo) – RelayHealth • Patients/Care Receivers – Public (Patientslikeme, 23andme) vs. Private (tw/fb/[private forums]) • Payers (Insurance/Government) – Public (Information Distribution) vs. Private (Data Sharing, Secured Networks)
  11. 11. Sociology 2013 [Including Healthcare Use] Trends: • Blurring between Public/Private • Integration and Sharing between Groups (Potential for Collaboration) • Care Extension • Information Collection as well as Distribution • Diffusion to Mobile Platforms • Location Based Services Patient Provider Payer
  12. 12. How does this translate into new health care skills? • Knowledge Translation & Diffusion – Integration into Population Health – Pivoting from the “Clinical Visit” to the “Health Environment • Recognition of Legal & Ethical Boundaries – Traditional “Social Media” Pitfalls – Redefining of Professional Goals – Taking the Healthcare “Relationship” to the next level
  13. 13. Federal Healthcare Considerations/Implications • Common Sense Considerations: Army Social Media Handbook – Oriented to all levels, from senior commander to individuals – OPSEC, Privacy, Branding, Checklists, Regulations & Glossary/FAQ • DoD Internet Services and Internet-Based Capabilities (IbC) (DoDI 8550.01) – Delineate a specific approval & management process • Policy for Department of Defense (DoD) Interactive Internet Activities (DTM 08-037) – Endorses the use of interactive web based services • Social Media, Web-Based Interactive Technologies, and the Paperwork Reduction Act (OMB Memo) – Directive to use interactive technology as able to meet Federal Government missions/goals • Policies for Federal Agency Public Websites (OMB M-05-04) – Directive to establish interactive web based services to interact with the public and other Federal Agencies
  14. 14. Conclusions (and Discussion) • Diffusion of Social Media into health care continues • Adoption of Internet & Social Media is levelling off • Key Marginal Groups remain • Knowledge Translation of Social Media Adoption • Who “owns” the intersection between Patients/Providers/Payers?