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Video Story Forms


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Video Story Forms

  1. 1. Video story forms Michael Roberts
  2. 2. <ul><li>How to frame video story forms </li></ul><ul><li>How to them to improve your video </li></ul><ul><li>Benefits to the newsroom </li></ul><ul><li>Benefits to your readers </li></ul>Topic / Main points
  3. 3. Problems Bad video Weak video skills Poor use of video Solution Video story forms Topic / Main points
  4. 4. Video comes to the newsroom…
  5. 7. Video trends 2011 Fewer videos: High-quality, extended video pieces More videos: Quick, short video More shooters: Reporters with simple cameras Embed vs. free-standing: Video as part of package; link sets; repeat use from inventory
  6. 8. Video standards
  7. 9. <ul><li>Gear </li></ul><ul><li>Shooting techniques </li></ul><ul><li>Editing techniques </li></ul>Video standards
  8. 10. Video standards <ul><li>Gear </li></ul><ul><li>Shooting techniques </li></ul><ul><li>Editing techniques </li></ul><ul><li>Story forms </li></ul>
  9. 11. Video standards <ul><li>Gear </li></ul><ul><li>Story forms </li></ul><ul><li>- Shooting techniques </li></ul><ul><li>- Editing techniques </li></ul>
  10. 12. Video story forms <ul><li>Specify content focus </li></ul><ul><li>Anticipate workflow </li></ul><ul><li>Outline structure </li></ul>
  11. 13. <ul><li>Identify opportunities </li></ul><ul><li>Vary approaches & content </li></ul><ul><li>Offer viewers consistency </li></ul><ul><li>Improve communication </li></ul><ul><li>Provide basis for coaching </li></ul><ul><li>Enable content management </li></ul>Video story forms
  12. 14. Video story forms Event Guide Profile Slice of life Man on the street
  13. 15. 5 Video Story Forms Event: Live news event. Guide: Tour. Orientation. Consumer information. How-to. Profile: Person. Place. Organization. Slice of life: Sights and sounds of familiar event. Man on the street: Q&A with series of people.
  14. 16. Event video Preparation: Date, time, expected highlights, cast of characters. Consumer information for recurring event.   Story structure: Chronological; beginning-middle-end.   Content: Distinguishing visual and audio elements. Interviews with participants.
  15. 17. Guide video Preparation: Tour guide. Consumer, participant information. Expected highlights.   Story structure: (a) Chronological. (b) Blocks or chapters. Example: Tour of candy factory that follows production line (chronology). Guide to restaurant by menu, setting, and chef (blocks).   Content: Consumer information from tour guide (interview), with related visual / audio elements.
  16. 18. Profile video Preparation: History of subject. Identify defining characteristic; essence; central motivation.   Story structure: Identifies subject, defining characteristic, and shows that characteristic in action.   Content: Opens with subject or tour guide to identify subject, then shows defining characteristic in action or results. Note: Video is not devoted to history of subject, but rather the defining characteristic.
  17. 19. Slice of life video Preparation: Identify familiar event, something viewers will immediately recognize. Select theme or slice to highlight.   Structure: Introduce theme, follow with collage or variations on the theme.   Content: Visual / audio expressions of selected theme.
  18. 20. Man-on-the-street video Preparation: Identify (1) news topic, (2) single question for video, (3) relevant group of people.   Structure: Introduce topic and question, followed by concise answers.   Content: Multiple responses to single open-ended question. Limit sound bites to 7-10 seconds. Vary framing of each subject.
  19. 21. Other possible forms… <ul><li>Short interviews ; “Three questions with…” “A minute with…” </li></ul><ul><li>Fan talk (sports; entertainment) </li></ul><ul><li>Settings (places in the news) </li></ul><ul><li>Others? </li></ul>
  20. 22. Story forms improve… <ul><li>Training: Across departments and roles; offers a common language </li></ul><ul><li>Skills: Develop momentum; independence; consistency </li></ul><ul><li>Content management: Shelf life and best use of resources </li></ul>
  21. 26. Video story forms Michael Roberts