Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Video Story Forms

597 views

Published on

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

Video Story Forms

  1. 1. Video story forms Michael Roberts
  2. 2. <ul><li>How to frame video story forms </li></ul><ul><li>How to them to improve your video </li></ul><ul><li>Benefits to the newsroom </li></ul><ul><li>Benefits to your readers </li></ul>Topic / Main points
  3. 3. Problems Bad video Weak video skills Poor use of video Solution Video story forms Topic / Main points
  4. 4. Video comes to the newsroom…
  5. 7. Video trends 2011 Fewer videos: High-quality, extended video pieces More videos: Quick, short video More shooters: Reporters with simple cameras Embed vs. free-standing: Video as part of package; link sets; repeat use from inventory
  6. 8. Video standards
  7. 9. <ul><li>Gear </li></ul><ul><li>Shooting techniques </li></ul><ul><li>Editing techniques </li></ul>Video standards
  8. 10. Video standards <ul><li>Gear </li></ul><ul><li>Shooting techniques </li></ul><ul><li>Editing techniques </li></ul><ul><li>Story forms </li></ul>
  9. 11. Video standards <ul><li>Gear </li></ul><ul><li>Story forms </li></ul><ul><li>- Shooting techniques </li></ul><ul><li>- Editing techniques </li></ul>
  10. 12. Video story forms <ul><li>Specify content focus </li></ul><ul><li>Anticipate workflow </li></ul><ul><li>Outline structure </li></ul>
  11. 13. <ul><li>Identify opportunities </li></ul><ul><li>Vary approaches & content </li></ul><ul><li>Offer viewers consistency </li></ul><ul><li>Improve communication </li></ul><ul><li>Provide basis for coaching </li></ul><ul><li>Enable content management </li></ul>Video story forms
  12. 14. Video story forms Event Guide Profile Slice of life Man on the street
  13. 15. 5 Video Story Forms Event: Live news event. Guide: Tour. Orientation. Consumer information. How-to. Profile: Person. Place. Organization. Slice of life: Sights and sounds of familiar event. Man on the street: Q&A with series of people.
  14. 16. Event video Preparation: Date, time, expected highlights, cast of characters. Consumer information for recurring event.   Story structure: Chronological; beginning-middle-end.   Content: Distinguishing visual and audio elements. Interviews with participants.
  15. 17. Guide video Preparation: Tour guide. Consumer, participant information. Expected highlights.   Story structure: (a) Chronological. (b) Blocks or chapters. Example: Tour of candy factory that follows production line (chronology). Guide to restaurant by menu, setting, and chef (blocks).   Content: Consumer information from tour guide (interview), with related visual / audio elements.
  16. 18. Profile video Preparation: History of subject. Identify defining characteristic; essence; central motivation.   Story structure: Identifies subject, defining characteristic, and shows that characteristic in action.   Content: Opens with subject or tour guide to identify subject, then shows defining characteristic in action or results. Note: Video is not devoted to history of subject, but rather the defining characteristic.
  17. 19. Slice of life video Preparation: Identify familiar event, something viewers will immediately recognize. Select theme or slice to highlight.   Structure: Introduce theme, follow with collage or variations on the theme.   Content: Visual / audio expressions of selected theme.
  18. 20. Man-on-the-street video Preparation: Identify (1) news topic, (2) single question for video, (3) relevant group of people.   Structure: Introduce topic and question, followed by concise answers.   Content: Multiple responses to single open-ended question. Limit sound bites to 7-10 seconds. Vary framing of each subject.
  19. 21. Other possible forms… <ul><li>Short interviews ; “Three questions with…” “A minute with…” </li></ul><ul><li>Fan talk (sports; entertainment) </li></ul><ul><li>Settings (places in the news) </li></ul><ul><li>Others? </li></ul>
  20. 22. Story forms improve… <ul><li>Training: Across departments and roles; offers a common language </li></ul><ul><li>Skills: Develop momentum; independence; consistency </li></ul><ul><li>Content management: Shelf life and best use of resources </li></ul>
  21. 26. Video story forms Michael Roberts

×