Social media policies

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Social media policies

  1. 1. Social Media Policies Mandy Jenkins || Michael Roberts
  2. 2. Rules Values Social Media Policy
  3. 3. Valuesethics -- moral principles that govern apersons or groups behaviormorals -- a persons standards of behavioror beliefs concerning what is and is notacceptable for them to do
  4. 4. Valuescredibility – the quality, capability, or powerto elicit belief; quality of being believed ortrustedbias – a preference or inclination, especiallyone that inhibits impartial judgment
  5. 5. Avoid publishing anything, even in thesomewhat loosely guarded confines of Facebook,that compromises the integrity of the newsorganization, our coverage or the publicsperception of them as an independent, fairjournalist. -- Salem News (2010)
  6. 6. Always abide by U.S. Community Publishing’sPrinciples of Ethical Conduct for Newsrooms.These Principles are centered on the followingthemes: •  By seeking and reporting the truth in a truthful way •  Serving the public interest •  Exercising fair play •  Maintaining independence •  Acting with integrity -- Arizona Republic
  7. 7. When using social networks such asFacebook, Twitter, LinkedIn, etc., for reporting orfor our personal lives, we must protect ourprofessional integrity and remember:Washington Post journalists are alwaysWashington Post journalists. -- Washington Post
  8. 8. Maintain credibility: Post journalists mustrefrain from writing, tweeting or posting anything— including photographs or video — that couldbe perceived as reflecting political, racial, sexist,religious or other bias or favoritism. -- Washington Post
  9. 9. Elements of social media policy
  10. 10. Rules Values Social Media Policy
  11. 11. Elements of social media policy•  Definition of social media / social networking•  Company philosophy on social media•  Company versus private social mediachannels•  When / how identify yourself as companyemployee
  12. 12. Elements of social media policy•  Promoting transparency•  Avoiding real or apparent conflicts of interest /bias•  Protocol for including links, link verification•  Breaking news guidelines: Should you breaknews on social media?
  13. 13. Elements of social media policy•  Corrections policy•  Terms of service & copyright rules•  Expectations / goals for using social media•  Disciplinary action(s) for infractions
  14. 14. Exercise: Social media scenarios
  15. 15. Discussion(1) What is the problem the situation raises?(2) What could be included in a socialmedia policy to help avoid or offer guidanceon how to deal with the situation?

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