Define Good


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Define Good

  1. 1. Define “good” Michael Roberts, The Arizona Republic
  2. 2. Objectives today  Define “good” = standards + workflow  Role of clear standards  How to frame clear standards  How to manage through standards
  3. 3. Define “good”
  4. 4. Leading in a time of change 1. Establish a sense of urgency 2. Form a powerful guiding coalition 3. Create a vision 4. Communicate the vision 5: Empower others to act on the vision 6: Plan for and create short-term wins 7: Consolidate improvements, produce more change 8: Institutionalize new approaches
  5. 5. Change Unfreeze Change Refreeze
  6. 6. Performance Management Future improved performance Compensation, recognition Staff needs & Training & staff development Opportunities to Improve Staff skills, attitudes, behaviors Resources, including staff & equipment Organizational systems to manage the work Standards; “defined outcomes” Clear goals Present level of performance
  7. 7. Company goal: Broad company goal, strategy Department goal: Strategy or operation in support of company goal Team goal: Strategy or operation in support of department goal Individual goal(s): Performance in support of team goal Standards: Quality and workflow required to be successful Directions: Instruction and expectations for work Feedback: Coaching, praise, corrective feedback to meet standards
  8. 8. Standards • Describe expectations • Convey core skills • Focus energy and attention • Improve communication • Reinforce goals • Provide coaching opportunities • Create momentum • Foster independence • Encourage higher performance • Enhance teamwork • Reduce stress and conflict
  9. 9. SMART standards • Specific: Frame a single observable outcome or behavior. • Measurable: Describe success in measurable terms. • Action-oriented: Use action verbs in clear descriptions of performance and workflow. • Realistic: Attainable with existing skills, abilities or resources -- and related training. • Time-dated: Deadline or frequency.
  10. 10. Slide show story A slide show of between 12-20 images which tells a story. Each slide show story should have a sharp focus, which often means one main character, a specific event, or a clear theme. The slide show story should be organized in a way that allows the story to unfold in a logical manner through a combination of images and cutlines that convey a beginning, middle, and end. The story may move in chronological order, in blocks or chapters, or in any other clear structure. Cutlines will usually consist of 25% photo ID material and 75% context, news or other information that tells the larger story and builds understanding as the slide show progresses. Photographers and reporters building slide show stories should organize the photos in the slide show tool, write the cutlines in a Word document for editing and copy editing, then cut and paste the finished cutlines into the slide show for final proofing prior to deadline.
  11. 11. Define good: Problem solving
  12. 12. Overheard… “Our photographers need to learn how to shoot and edit video.” “Since we moved online operations into the newsroom, our editors don’t know which is the priority -- print or digital.”
  13. 13. Overheard… “Our photo editors are overwhelmed with all the extra photos shot by reporters using digital cameras.” “Our online producers also need to be copy editors on breaking news.”
  14. 14. Overheard… “Reporters still won’t post big stories online first. They want to save them for print.” “It’s important that assigning editors produce more content using alternative story forms.”
  15. 15. Define good: Communication
  16. 16. Directions 1. Tell the person specifically what is to be done. 2. Demonstrate or provide examples of what is to be done. 3. Check for understanding. 4. Observe and coach as they do what you have asked. 5. Praise progress.
  17. 17. Positive feedback 1. Begin by telling the person you want to tell them how they are doing (in this case praise). 2. Do it immediately, as close to their strong performance as you can. 3. Tell the person what they did right – be specific. 4. Tell the person how you feel about what they did, in no uncertain terms, how it helps the organization, people in the organization. 5. Pause for a few moments to let them “feel” how good you feel. 6. Encourage them to do more of the same. 7. Shake hands or make good eye contact to make it clear you support their success.
  18. 18. Corrective feedback 1. Begin by telling the person you want to tell then how they are doing (in this case, a reprimand). 2. Do it immediately, as close to their poor performance as you can. 3. Tell the person what they did wrong – be specific. 4. Tell the person how you feel about what they did, in no uncertain terms, how it hurts the organization, how it makes it harder to achieve individual / organizational goals. 5. Pause for a few moments of uncomfortable silence to let them “feel” how you feel. 6. Remind them how much you value them. 7. Reaffirm that you think well of them, but not of their performance in this situation.
  19. 19. Define good: Your work
  20. 20. Examples: Define “good”
  21. 21. Inverted Pyramid Wine Glass Summary of entire story Begins at the end Most important information Segues to start Next most important Block Start Less important Next Next Less important Next Overview / Central point Next Least important Next Next Sub-point 1 Ending / Sub-point 2 Kicker Sub-point 3 Summary
  22. 22. Story rotation Mainphoto package No. 2 story 11:30 a.m. 9a.m. 4 p.m. Noon 3pm Lead story 9a.m. No. 3 story Noon 9a.m. 3pm Noon 3pm
  23. 23. Home page pitches Home page pitches Weekly 2 main art packages, story, photo, slideshow / video, data Daily 9 a.m. 2 p.m. Breaking news
  24. 24. Shirley Peterson and Friends Hotel San Carlos 202 N. Central Ave. Phoenix, AZ, 85004 602-253-4121 Saturday, 6:30 PM - 8:30 PM Free. Veteran jazz vocalist-pianist Shirley Peterson performs Saturday nights in the Copper Door Restaurant, located in the historic San Carlos Hotel in downtown Phoenix. Born in Cheyenne, Wyoming, Peterson has regularly performed in jazz clubs in New York City, Boston and Los Angeles. She lived and performed in Mexico for several years, recorded a CD in California, and settled in Phoenix. ON THE WEB:
  25. 25. Things To Do entry The function of a Things to Do entry is to provide access information to events and activities, and enough background information to help users make a choice as consumers. The entry is not a review. Each entry consists of three fields: 1: Event info: Event name, time, date, location, cost or ticket information 2: Event description: Background and context on performers or events. 3: Links: Hypertext links to related stories or other information on azcentral 1: Event info: [Information fields template] 2: Event description: The description field should run approximately 40-65 words, The description consists of up to three basic elements of background information, in this order. (a.) Background: Background information that quickly identifies and conveys context on the event, performer, or activity that will help a reader make an informed decision. Assume no prior knowledge. Be concise and specific. (b.) Connections: When appropriate, indicate any relevant sponsors, benefit recipients, or other connections that contribute to an understanding of the event. (c.) Guidance: When appropriate, additional information that can help a reader access, enjoy, participate or benefit from the event. This could include information on what to bring, how to register or obtain tickets, how to prepare, etc. 3: Links: Hypertext links to related stories, photos, video or other content on azcentral.
  26. 26. 5 video story forms Event: One-time event. Ongoing, recurring event. Guide: Tour. Orientation. Consumer or participant information. How-to. Profile: Person. Place. Organization. Slice of life: Sights and sounds, often of the familiar. Man on the street: Quotes and views from people.
  27. 27. CUTLINE 1: (Petri dish) Take a rare tour inside an anthrax lab. Northern Arizona University has the world's largest collection of anthrax with about 2,000 strains. This photo shows gray colonies of Bacillus anthracis, the bacterium that causes anthrax. CUTLINE 1 REVISED: (Keim and vial) Professor Paul Keim of Northern Arizona University played a key role in analyzing anthrax from the 2001 letter attacks, the worst biological attacks in U.S. history. Twenty-two people were infected and five died. Keim’s work made his NAU laboratory one of the leading anthrax research centers in the world. Keim is moving to a new NAU lab in 2008 that will allow him to expand his research on other dangerous germs. Keim is pictured here with a magnified photo of a vial that contains a sample of spinal fluid taken from a Florida photo editor who died of anthrax in the 2001 attacks.
  28. 28. Play Slide Show
  29. 29. Morning Morning Advance News Post Update Update Print Story 1-2 graphs Story (A) Story (A) Story (B) Photo Photo (new lede) Video Photos Photos Photos Alt story form Slide show Slide show Alt story form Video Video Online links Blog Blog Poll results Alt story form Alt story form Link set Link set Live feed Live feed Guestbook Guestbook Poll Poll
  30. 30.