Coaching Blogs


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Coaching Blogs

  1. 1. Coaching blogs Michael Roberts, The Arizona Republic
  2. 2. Two assumptions Blogs are another format for conveying news and information. Blogs are to supplement stories, not replace them.
  3. 3. Three blog forms • Aggregator • Insider • Commentator
  4. 4. AGGREGATOR: Blogs that emphasize aggregation are to be prime sources of news and information on a given topic, trend or blend of traditional beats. The blog will make connections and stitch together common threads within the topic. The blogger could link users to other websites, as well as multimedia story forms such as videos, slideshows and FLASH packages and social media channels such as Twitter and Facebook.
  5. 5. INSIDER: Insider blogs emphasize stories or events behind the scenes and around the news. Such blogs incorporate short items such as observations, anecdotes, quotes, photos, links to related content. Much of the material in this kind of blog comes off news already published in another form (i.e. stories; alternative story forms; columns; photos; multimedia.) Posts may look ahead and anticipate events. These could be a group effort or single author with expertise in the topic.
  6. 6. COMMENTATOR: Commentator blogs are an extension of existing columnists, reviewers and editorial writers’ work, and are meant to convey the views and personalities of the authors. Blog posts can be quick responses to breaking news, follows to published columns, or other material that augments the authors’ columns or reviews.
  7. 7. • Aggregator • Insider Mayor’s top aide is suspended following allegations of domestic • Commentator violence. Police called to the aide’s home Saturday night by 911 call from wife. Aide taken away. No charges filed yet.
  8. 8. Twitter
  9. 9. Blogs
  10. 10. Coaching a blog
  11. 11. …keeping taxpayers, residents and students informed on K-12 education issues in the Phoenix, Arizona and across the nation.
  12. 12. National Education Association issues new study linking student performance to teacher pay. Sunrise school board votes down proposal to allow advertising on stadium scoreboard. State school board increases number of charter Story? schools that can be approved each year. Local elementary school shows huge leap in reading scores with experimental program. Blog post? Local gym teacher suspended for sexual relationship with student. EPA issues new guidelines for handling hazardous materials in high school science labs.
  13. 13. Create a blog…
  14. 14. Proposal: (Your blog) 1) Focus / audience 2) Type 3) Frequency
  15. 15. newstraining blog