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Douchebag SEO

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Douchebag SEO

  1. 1. SEO is All Grown Up My Quest to be the #1 Douche bag TechCocktail Conference – May 29, 2008
  2. 2. Four Choices <ul><li>We Can Go Through this 45 Slide Deck </li></ul><ul><li>We Can Go Through a Couple of Slides then do Q&A and Site Reviews </li></ul><ul><li>We Can Skip the Slides and do Q&A and Site Reviews </li></ul><ul><li>Skip the Session and Get Cookies </li></ul>
  3. 3. The Hidden Secret of SEO <ul><li>FOCUS! </li></ul>
  4. 4. Young Foundational SEO <ul><li>Three parts to SEO </li></ul><ul><ul><ul><li>Code </li></ul></ul></ul><ul><ul><ul><ul><li>Keep your code clean (reduce scripts, comments, etc.) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Keep your code minimal (use external calls, etc) </li></ul></ul></ul></ul><ul><ul><ul><li>Content </li></ul></ul></ul><ul><ul><ul><ul><li>Keep your content focused (repeat keyword 5-7 times per 100 words) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Keep it short (250 words per URL) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Keep it clear </li></ul></ul></ul></ul><ul><ul><ul><li>Context </li></ul></ul></ul><ul><ul><ul><ul><li>Get incoming links that matter from sites that matter </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Quality trumps Quantity every time </li></ul></ul></ul></ul>
  5. 5. Grown Up SEO <ul><li>SEO has shifted from being a specific discipline to encompassing a holistic tactical approach </li></ul><ul><li>With the growth of social media and search engine spamming, SEO has taken on the requirement of contextual branding </li></ul><ul><li>It is imperative that the concepts you are focusing your SEO efforts match the concepts you are focusing your branding effort. </li></ul>
  6. 6. M y Quest to be the #1 Douche bag on Google
  7. 7. Standard SEO Practice – Incoming Links
  8. 8. Douche Bag Scores at SXSW
  9. 9. Douche Bag on Twitter
  10. 10. Personally Branded a Douche Bag
  11. 11. Am I the #1 Douche Bag?
  12. 12. Contact Me <ul><li>Micah Baldwin </li></ul><ul><li>VP, Business Development </li></ul><ul><li>Lijit Networks </li></ul><ul><li>(720) 231-7120 cell (maybe) </li></ul><ul><li>(303) 493-5490 x491 desk (never) </li></ul><ul><li>[email_address] (usually) </li></ul><ul><li>http://learntoduck.com blog </li></ul><ul><li>http://twitter.com/micah </li></ul><ul><li>Download at: http://learntoduck.com/douchebag.pptx </li></ul>

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