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BzzAgent<br />Aviators Consulting<br />
          Agenda<br />1. Overview<br />2. Recommendation<br />3. Rationale<br />4.  Conclusion <br />
           Overview<br />
Recommendations<br />
         Business Model<br />
SWOT ANALYSIS<br />
Competitive Advantages<br />BzzWin In The Market Place<br />Anticipated<br />Trends<br />First<br />Mover<br />Quantify <b...
Word of Mouth (WOM)<br />
Perception of WOM<br />
“Blogged”<br />
International Expansion<br />
Evolution of Communication<br />
WOMing<br />
Relevancy!<br />
        QUESTIONS<br />
CPM Comparables<br />TV $30<br />Radio $12<br />Newspaper $26<br />Bzz $635<br />Magazine $12<br />Cable $12<br />
              CPM<br />Cost of Campaign: $300,000<br />Agents per Campaign: 10,000<br />Number of people reached: 472,060<...
             CPM<br />G₀ = 10,000<br />G₁ = G₀ x 90% x 10 = 90,000<br />G₂ = G₁ x 78% x 5.3 = 372,060<br />Total = 472,060...
           CPM<br />
     The New BeeLog<br />Old BeeLog - diluted focus( focusing on irrelevant issues and uneventful)<br />New BeeLog - Conne...
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BzzAgent

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Word of Mouth Marketing

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BzzAgent

  1. 1. BzzAgent<br />Aviators Consulting<br />
  2. 2. Agenda<br />1. Overview<br />2. Recommendation<br />3. Rationale<br />4. Conclusion <br />
  3. 3. Overview<br />
  4. 4. Recommendations<br />
  5. 5. Business Model<br />
  6. 6. SWOT ANALYSIS<br />
  7. 7. Competitive Advantages<br />BzzWin In The Market Place<br />Anticipated<br />Trends<br />First<br />Mover<br />Quantify <br />Success<br />Penetration<br />
  8. 8. Word of Mouth (WOM)<br />
  9. 9. Perception of WOM<br />
  10. 10. “Blogged”<br />
  11. 11. International Expansion<br />
  12. 12.
  13. 13. Evolution of Communication<br />
  14. 14. WOMing<br />
  15. 15. Relevancy!<br />
  16. 16. QUESTIONS<br />
  17. 17. CPM Comparables<br />TV $30<br />Radio $12<br />Newspaper $26<br />Bzz $635<br />Magazine $12<br />Cable $12<br />
  18. 18.
  19. 19. CPM<br />Cost of Campaign: $300,000<br />Agents per Campaign: 10,000<br />Number of people reached: 472,060<br />Cost per Thousand: $635.50 per person reached<br />
  20. 20. CPM<br />G₀ = 10,000<br />G₁ = G₀ x 90% x 10 = 90,000<br />G₂ = G₁ x 78% x 5.3 = 372,060<br />Total = 472,060<br />
  21. 21. CPM<br />
  22. 22. The New BeeLog<br />Old BeeLog - diluted focus( focusing on irrelevant issues and uneventful)<br />New BeeLog - Connect with core values and business plan to become relevant and differentiated<br />Use blog as part of buzz <br />

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