Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Reaching out: museums, crowdsourcing and participatory heritage

365 views

Published on

My keynote for Museum Theme Days conference Museoalan Teemapäivät 2016 held at Kulttuuritalo, Helsinki, September 2016

Published in: Design
  • Be the first to comment

  • Be the first to like this

Reaching out: museums, crowdsourcing and participatory heritage

  1. 1. Reaching out: museums, crowdsourcing and participatory heritage Mia Ridge, @mia_out Digital Curator, British Library Museoalan Teemapäivät 2016 Kulttuuritalo, Helsinki, September 2016
  2. 2. https://www.flickr.com/photos/statensarkiver/8975684669 The 'definitions' bit Crowdsourcing as participatory heritage Impact and challenges Key examples and guidelines for designing crowdsourcing projects
  3. 3. 'Museums with impact don't just happen'. https://www.flickr.com/photos/slsarkiva/7928863426/
  4. 4. What is crowdsourcing? https://www.flickr.com/photos/slsarkiva/7928955696/ Jeff Howe and Mark Robinson, 2006: 'taking a function once performed by employees and outsourcing it to an undefined (and generally large) network of people in the form of an open call'
  5. 5. What is crowdsourcing? https://www.flickr.com/photos/slsarkiva/7928955696/ Cognitive surplus (Clay Shirky): 'the spare processing power of millions of human brains' Jeff Howe and Mark Robinson, 2006: 'taking a function once performed by employees and outsourcing it to an undefined (and generally large) network of people in the form of an open call'
  6. 6. Crowdsourcing in cultural heritage Asking the public to help with tasks that contribute to a shared, significant goal or research interest related to cultural heritage collections or knowledge.
  7. 7. Asking the public to help with tasks that contribute to a shared, significant goal or research interest related to cultural heritage collections or knowledge. The activities and/or goals should be inherently rewarding. Crowdsourcing in cultural heritage
  8. 8. Basically... Transforming input content into output content ...via a powerful purpose and / or enjoyable tasks that people want to help you with
  9. 9. Heritage crowdsourcing as volunteering https://www.flickr.com/photos/statelibraryofnsw/4659373140
  10. 10. ...but convenient https://www.flickr.com/photos/jdevaunphotography/8456110245/ by Jason Devaun
  11. 11. ...often 'microtasks' http://familysearch.org/
  12. 12. 1857, 1879 Oxford English Dictionary appeals http://blog.oxforddictionaries.com/2013/02/james-murray/
  13. 13. Why ask the public to help?
  14. 14. Create meaningful experiences https://www.flickr.com/photos/nationalmediamuseum/8416664366/
  15. 15. Provide opportunities for learning https://www.flickr.com/photos/slsarkiva/7928931142
  16. 16. Key examples and guidelines for designing crowdsourcing projects
  17. 17. reCAPTCHA
  18. 18. DigiTalkoot
  19. 19. NLA Trove: OCR correction http://trove.nla.gov.au/
  20. 20. Rewards reinforce motivation
  21. 21. NYPL 'What's on the Menu?' Tiny, enjoyable tasks
  22. 22. Simple tasks to build skills http://www.fossilfinder.org/
  23. 23. http://www.bl.uk/maps/
  24. 24. Niche projects are effective
  25. 25. Motivations as design guidelines Jane McGonigal - people crave: • satisfying work to do • the experience of being good at something • time spent with people we like • the chance to be a part of something bigger State Library of New South Wales https://www.flickr.com/photos/29454428@N08/2880982738
  26. 26. Good text links to motivations 'With a few keystrokes, you could bring a family together' 'We know the names of these children; can you help us tell their stories?' 'Kill Time. Make History.' 'Historians need your help!'
  27. 27. Defining impact: productivity
  28. 28. Defining impact: reach http://community.zooniverse.org/
  29. 29. Defining impact: engagement
  30. 30. Crowdsourcing as 'stepping stones' http://herbariaunited.org/atHome/
  31. 31. Participant discussion http://oldweather.org/
  32. 32. Communities of practice as 'social learning systems'
  33. 33. Challenges
  34. 34. The growth of platforms
  35. 35. Window shopping https://www.flickr.com/photos/twm_news/6841092248
  36. 36. Design is part of recruitment Onboarding, tutorials built into the interface Feedback on progress towards goals Skills matched to challenge Low risk of failure
  37. 37. Design for casual and super-contributors http://blog.oldweather.org
  38. 38. Task complexity vs audience size https://www.flickr.com/photos/library_of_congress/2162650585
  39. 39. 'no plan survives contact with the crowd' With apologies to Helmuth von Moltke the Elder
  40. 40. End-to-end workflows
  41. 41. Planning a graceful exit https://www.flickr.com/photos/fylkesarkiv/4545543824
  42. 42. From 'for' to 'with'
  43. 43. #party host https://www.flickr.com/photos/nlireland/5786204856 Crowdsourcing as hosting a party
  44. 44. Kiitos. Questions? Dr Mia Ridge @mia_out Digital Curator, British Library Museoalan Teemapäivät 2016 Kulttuuritalo, Helsinki, September 2016

×