How to use Social Media for Business - for SMCSF

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Presentation for Social Media Club of South Florida - Spring 2009.

Basic principles of Social Media for Business from practical perspective - not industry specific.

http://www.miamism.com

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  • -businesses spoke at the consumer
    -no interaction (interruption marketing - expect people to stop and listen)
    -tv commercials, direct mailers, mass emails ----age of TiVo and dump postcard in garbage,spam filters
    -one-way marketing
  • -interaction/engagement
    -Permission Based marketing - people read because they are interested and offer something of value
    -2-way conversation
    -example: Gary Vee
    -Yelp and open public opinion
    -people doing business with people, not companies
  • -it’s not about you anymore but the value you add
    -”top producer” “designations” “number of sales” - no longer relevant
    -consumer has a lot of information within their reach
  • -were not getting results from trad. media
    it doesn’t happen overnight
    brand, brand, brand
    topic - your forte, how you add value to a transaction
    don’t write about things you don’t want business from
    hub
  • define audience
    be consistent
    be real
    use your voice
    open up dialogue no matter the industry
    be creative
    don’t write about things you don’t want business from
  • - murray @murrayiz **marketing specialist at Starmark International** said Social Media being a tactic for your marketing strategy
    - combine traditional media and test different outlets
    -80% of our business comes from our blog and SM efforts
  • -trust
    -do it right and you will have loyal followers
    -mouth to mouth on steroids
    -access to your sphere of influence’s sphere - reach more people than ever before
    -if consumer is reading and interested, they will also tell you what they want to hear (i.e. people calling us to produce certain market reports)
  • -you have achieved rank, trust, network of followers
    use it to help others and it will come back to you
    miamism fridays
    restaurant and business reviews - pediatrician
    share your social influence
    **I used to find people to write about, now they contact me
  • -hard to measure at first - because time it involves
    blog took 6 months to get traction
    SLEEP IS OVERRATED
    discussion about twitter and what it achieves
    facebook
    blip
    linkedIN
  • discussion about twitter and what it achieves
    facebook
    blip
    linkedIN
    social metaphors - how to behave at a cocktail party
    DISCUSSION: what to do and what not to do
  • **Jeff Turner - “it’s not about SEO, it’s about YEO - Your Engaging Others”
    keywords, placement yada yada yada
    You Engaging Others
    example TERESA BOARDMAN
    MOJITO becoming a social object
  • -reciprocity
    -be genuine
  • first experience with Mojito Tweetup - met Yvette, Alex and others
    afterwards paid attention to their conversation
    IRL - in real life
    not “fake friends”
  • -next best thing
    -tokbox, eyejot, facebook video, seesmic, youtube, 12seconds
    -Mojito - my personality, promoting miami, making it fun
  • EASY ROUTE
    -hire someone to do it for you
    be careful of plagiarism
    be careful of putting your name out there with someone else’s work
    monitor
  • -Google Alerts
    -follow the conversation
    know how to react
    don’t feed trolls
    the other ines garcia
    what if the social medium is gone tomorrow?
  • no hard sales
    be genuine
  • # Too many people are searching for homes and agents in new ways.
    # They are using the new tools and techniques of the Internet to engage, connect and create relationships with Realtors and Brokerages instead of the traditional methods of yesterday.
    # What are you passionate about that you can share with others?
    # What do you stand for?
    # What is important to you?
    # What makes you different? Better? Unique?
  • -don’t forget the basics

  • How to use Social Media for Business - for SMCSF

    1. 1. how to use social media for your business by: Ines Hegedus-Garcia miamism.com
    2. 2. VS image by Matt Hamm supereightstudio.com new vs. traditional media
    3. 3. interruption marketing vs permission based marketing
    4. 4. educated consumer
    5. 5. blogging
    6. 6. TheSocialMediaHandyman.com ConversationalMediaMarketing.com paul chaney (@pchaney)
    7. 7. @murrayiz back to basics
    8. 8. loyal following
    9. 9. social capital
    10. 10. roi
    11. 11. photo by: NickM social metaphors
    12. 12. Jeff Turner - President of Real Estate Shows seo vs yeo
    13. 13. photo by: christing-O- /Christine Vaufrey (http://www.flickr.com/people/christing/) transparency
    14. 14. face to face
    15. 15. video
    16. 16. sub-contracting
    17. 17. spada.co.uk reputation management
    18. 18. first impressions
    19. 19. smminstitute.com smmi
    20. 20. answer your phone

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