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7
RULES
FOR writing blog posts
MICHAEL HYATT
ThatgetRead andShared
michaelhyatt.com/smmw2014
#smmw14
@MichaelHyatt
7
RULES
1Focus on the reader.
WII-FM
DEMOGRAPHIC DATA
Gender | Age | Education | Marital
Status | Children | Occupation |
Income | Location
Psychographic DATA
Habits | Frustrations | Aspirations
☐ Create an Audience Survey and ask
your current readers or clients to
participate.
☐ Collect responses for a week or two
...
2Speak in your authentic voice.
BS METER
T H E S A G E
T H E S H E R P A
THE struggler
☐ Decide which of these roles is most
authentic to who you are and begin
writing more intentionally with this
voice.
Actio...
3Create a powerful headline.
copyblogger.com/magnetic-headlines
TheNumberedSequenceHeadline
5ReasonsWhyYouShouldTakeaNapEveryDay
12WaystoGetMoreTwitterFollowers
The7BenefitsofKeepingaDailyJournal
TheProvocativeQuestionHeadline
WhatIstheInternetDoingtoOurBrains?
HowDoYouKill11MillionPeople?
ShouldYouHireSomeonetoProofreadYourBlogPosts?
TheHow-ToHeadline
HowtoLaunchaSelf-HostedBlogin20MinutesorLess
HowtoOrganizeEvernoteforMaximumEfficiency
HowtoBecomeaMorningPerson
☐ Buy and read Ray Edwards’ book,
Writing Riches.
☐ Buy and read David Garfinkel’s book,
Advertising Headlines That Make Yo...
4Include a relevant photo.
Cliché
☐ Start including a compelling photo
with every post.
Action Items
5Lead with a personal story
Mineyourexperience.
Bevulnerable.
Oftenthethingyouaretryingtohideis
thethingthatwouldgiveyouthebiggest
breakthrough—ifyouwouldshareit.
Distillaprinciple.
☐ Start keeping a journal.
Action Items
6Write scannable copy.
☐ When you finish writing your post,
go back and add subheads,
bullets, and/or numbers.
☐ Break up compound sentences
and l...
7Make your posts easy to share.
AddThis.com
ShareThis.com
☐ Install a social sharing plugin.
Action Item
Summary
1. Focusonthereader.
2. Speakinyourauthenticvoice.
3. Createapowerfulheadline.
4. Includearelevantphoto.
5. Leadwi...
michaelhyatt.com/smmw2014
#smmw14
@MichaelHyatt
7
RULES
FOR writing blog posts
MICHAEL HYATT
ThatgetRead andShared
HowDoYouKill11MillionPeople?
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HowDoYouKill11MillionPeople?

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