Innovation in Qualitative DIY Research<br />Presented by John Williamson<br />CEO & Founder, Qualvu<br />Email: diy@qualvu...
Breakthrough<br />Breakthrough<br />Connect with any audience, any time, anywhere<br />Through the power of Internet Video...
WHAT YOU’LL GET<br />What you’ll get out of today’s webinar<br />Learn how DIY is an empowering force <br />Learn about th...
DIY EVOLUTION<br />DIY Evolution<br /><ul><li>Limited Resources
Individual Effort
Personal Involvement
Necessity of Skill
Allocated Resources
Assembly Line
Standardization
Less Reliance on Skill
Unlimited Resources
Automation
Customization
Empowered via the Web</li></li></ul><li>DIY IMPACT + VALUE<br />DIY Impact + Value<br />Impact:<br /><ul><li>New Flatter M...
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Innovation in Qualitative DIY Research Webinar

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The Qualvu DIY (do-it-yourself) Solution allows you to create your own simple projects, select any consumer segment, and collect rich video responses in days. You gain access to the Qualvu tools to get qualitative insights, simply and at an extremely compelling cost.

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Innovation in Qualitative DIY Research Webinar

  1. 1. Innovation in Qualitative DIY Research<br />Presented by John Williamson<br />CEO & Founder, Qualvu<br />Email: diy@qualvu.com <br />Twitter: @qualvu<br />
  2. 2. Breakthrough<br />Breakthrough<br />Connect with any audience, any time, anywhere<br />Through the power of Internet Video<br />Empowered by you<br />
  3. 3. WHAT YOU’LL GET<br />What you’ll get out of today’s webinar<br />Learn how DIY is an empowering force <br />Learn about the newest DIY option for qualitative consumer insights<br />Learn why asynchronous video is optimal for online research<br />Qualvu DIY Premier <br />See how you can connect with any audience to solve your pressing business decisions<br />The power of Internet Video<br />DIY-empowered: You easily choose all aspects of your project<br />
  4. 4. DIY EVOLUTION<br />DIY Evolution<br /><ul><li>Limited Resources
  5. 5. Individual Effort
  6. 6. Personal Involvement
  7. 7. Necessity of Skill
  8. 8. Allocated Resources
  9. 9. Assembly Line
  10. 10. Standardization
  11. 11. Less Reliance on Skill
  12. 12. Unlimited Resources
  13. 13. Automation
  14. 14. Customization
  15. 15. Empowered via the Web</li></li></ul><li>DIY IMPACT + VALUE<br />DIY Impact + Value<br />Impact:<br /><ul><li>New Flatter Market Structure
  16. 16. Customization on Demand
  17. 17. Access to huge amount of information
  18. 18. Opportunity to develop new skills</li></ul>Value for us:<br /><ul><li>New sense of Empowerment
  19. 19. Easy to use – User Friendly Interfaces
  20. 20. Greater Satisfaction with Results
  21. 21. Lower & Transparent Costs</li></li></ul><li>It’s Qual’s turn:Qualitative Researchas a DIY proposition<br />
  22. 22. Qualitative tod<br />Qualitative Today<br />Outsource intensive<br />Facilities + Logistics (complexity)<br />Out-of-context Intelligence<br />Face-to-face (ideal)<br />Groups (not always ideal)<br />Costly<br />
  23. 23. QUALITATIVE OPT<br />Qualitative Options<br /><ul><li>Focus Groups & IDIs
  24. 24. Current standard
  25. 25. Solid when group interaction & dynamics required
  26. 26. Online synchronous video
  27. 27. Global reach in IDI setting
  28. 28. F2F, non-verbal, richness of visual + voice
  29. 29. No travel
  30. 30. Limited scale, speed
  31. 31. Probing however human inhibitors + bias
  32. 32. Online asynchronous video
  33. 33. Global reach in personal diary setting
  34. 34. Highly scalable
  35. 35. Relies on personal, solo feedback for depth + richness
  36. 36. Mobile Cams enhance ethnographic observations
  37. 37. Online text-based options
  38. 38. Least expensive option
  39. 39. Highly scalable and global
  40. 40. Message board and live chat options
  41. 41. Text, image only restrictions</li></li></ul><li>QUALITATIVE OPT<br />Qualitative Options<br /><ul><li>Focus Groups & IDIs
  42. 42. Current standard
  43. 43. Solid when group interaction & dynamics required
  44. 44. Online synchronous video
  45. 45. Global reach in IDI setting
  46. 46. F2F, non-verbal, richness of visual + voice
  47. 47. No travel
  48. 48. Limited scale, speed
  49. 49. Probing however human inhibitors + bias
  50. 50. Online asynchronous video
  51. 51. Global reach in personal diary setting
  52. 52. Highly scalable
  53. 53. Relies on personal, solo feedback for depth + richness
  54. 54. Mobile Cams enhance ethnographic observations</li></ul>OPTIMAL<br />VALUE<br /><ul><li>Online text-based options
  55. 55. Least expensive option
  56. 56. Highly scalable and global
  57. 57. Message board and live chat options
  58. 58. Text, image only restrictions</li></li></ul><li>Qualitative app<br />Qualvu’s approachAsynchronous Internet Video<br />Optimal participant dynamics<br />Optimal qualitative setting<br />Optimal information processing<br />Optimal Value<br />
  59. 59. Qualvu + DIY<br />QUALVU + DIY<br />You: Empowered <br />Customize to your needs<br />Transparent and adjustable costs<br />Pick from Compelling Report Options <br />Any consumer, anywhere, any time<br />New option in qualitative toolkit<br />Proven<br />Answers to your burning questions<br />The Power of Internet Video<br />
  60. 60. Qualvu DIY: Use Cases<br />Qualitative DIY<br />Product Testing<br />Marketing Testing<br />Concepts Testing<br />Innovation & Exploration for unmet needs<br />Tighter, tactical projects<br />10-15 participants<br />In between larger projects<br />Innovation &<br />Exploration<br />Concept<br />DEVELOPMENT<br />MARKETING<br />Testing<br />Product<br />Testing<br />When visual, candid and truthful consumer feedback is crucial to telling the story<br />
  61. 61. Qualvu DIY Premier: Portal Tour<br />QUALVU DIY PREM<br />
  62. 62. WHAT NEXT<br />What Next?<br /><ul><li>Project discount for a limited time to all webinar attendees
  63. 63. Contact diy@qualvu.comto set up an account or ask questions
  64. 64. Tweet any questions you have to… @qualvu
  65. 65. Start DIY’ing your qualitative research</li></ul>THANK YOU!<br />To watch the recoded webinar, including the Qualvu’s DIY platform tour, CLICK HERE<br />

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