Fp reveals howtoeffectivelyusetwittertobuildbusiness


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How To Use Twitter To Build Your Brand And Your Business

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Fp reveals howtoeffectivelyusetwittertobuildbusiness

  1. 1. Financial Planner Reveals How To Use Twitter To Build – A Following - A Brand and A BusinessMark Huber, CFPHello and Welcome!Well, what’s all the fuss about Twitter?Have you even heard about it?If you’re an entrepreneur or business owner you may not have or if you have just dismissed itas another Internet “fad” or “social media” experiment gone wrong…We’ll I felt much the same way until recently.My name is Mark Huber, and with over 22 years in the financial services industry I felt thatTwitter was just for people with to much time on their hands…However, as I explored this social media platform I began to realize that it was much more.In this short report I will help you demystify Twitter and help you to learn how to use it in theworkplace and to promote your business.So, with that said, where “social media” platforms – specifically, Twitter - is great is through itsBRANDING capability!If you can build a strong brand for your product or service than a strong following is bound todevelop for you. Copyright Mark Huber & SuccessOnTheFly Enterprises 2009 All Rights Reserved http://SuccessOnTheFly.com
  2. 2. The bigger the following the larger opportunity for more sales.At the end of the day – sales is the end result of effective marketing – and Twitter in myopinion is the easiest and most “viral” way to either begin building or to begin solidifyingyourself, your message, your brand, your product or service as a market leader - and everyonewants to follow a leader – and this is where Twitter comes in!Twitter is by FAR the best and easiest way to do this.This next step will have you on Twitter within the next 3 minutes flat:1. Set up your own Twitter account at: http://Twitter.com Try to use your own name first off -its usually best… For example you could have “bob smith” so your Twitter account link wouldappear as: http://Twitter.com/bobsmithIf that name is taken – Twitter will let you know.When you have set up your account make sure that you have created your “profile” and“settings” properly. And that’s it!Twitter has an excellent “help” section where most FAQs are answered – or you can just jumpin to the deep end of the pool as it were and learn as you go – its your call.On a side note, when I first learned about Twitter “my name” Mark Huber was already in use.So, rather than branding myself as markhuber1 or something similar I begun branding myselfwith my company name “successonthefly”In fact, I invite you to “follow me” on Twitter at: http://Twitter.com/successonthefly2. Now, use “search.twitter.com” to find people who are interested in your particular niche,service or business. Try to find those who look interesting to you and who already have a fewfollowers of their own. I suggest not “following” more than 5 per day. (Twitter has some kindof algorithm that when it detects more than this number being followed daily they can suspendyour account for “suspicious activity”. Not to worry. I have found that for every one you follow– often 2 will follow you back…Then every couple of days use “FriendOrFollow.com” to find out who is following you back –get rid of the ones who are not following you and repeat the process…3. Put a link on any page of your blog or website where there is no other “call to action”. Thismeans that you don’t want it to appear on an optin page or a sales page…anything that woulddraw your viewers away from your goal – of having visitors opt in to get a report or series ofemails from you or to read your product or service offering via a sales page.Also, use your “twitter” signature as your “signature” on forums, etc…4. Email your list about your twitter signature. Simply tell them to follow you! Make sure thatyou give them an immediate benefit by following you. (A free report or an audio recording –something of highly perceived value!) Copyright Mark Huber & SuccessOnTheFly Enterprises 2009 All Rights Reserved http://SuccessOnTheFly.com
  3. 3. When you have a few hundred followers, you will be able to run “twitter only” promotions andbuild your brand even more.The great thing about twitter vs. email is that it has a 100% deliverability rate!In fact, you just may have gotten this report because of the steps which I have outlined above…However, with one minor but viral “twitter tweak”…You see, this report is the transcript of an audio recording which I did.That audio recording was made available to you immediately upon “following” me on twitter..But this report was delivered to you in exchange for “twittering” about it to YOUR followers.Now can you “see” the power of twitter?Now, I must confess that initially I was confused on how to use Twitter to benefit my ownbusiness UNTIL I downloaded TweetDeck (http://TweetDeck.com)TweetDeck is a great desktop application that allows you to review and post status updates onTwitter and Facebook simultaneously.I now personally feel that TweetDeck is a "must have" application for anyone who wants tomake sense of Twitter.Why?Because TweetDeck allows you to sort the people you follow on Twitter into groups!As a Twitter newbie, visiting your Twitter home page can be initially intimidating. You will seepost after post from people who you are following all jumbled together – in order received butwith no common elements or theme like a “back and forth” email conversation…So, by putting TweetDeck to work you can actually follow those “tweets” that actually havesomething interesting to say and you have a powerful tool that keeps you at the forefront ofwhat is happening in your industry and on the Web.TweetDeck not only allowing you to limit the number of Tweets (Twitter micro posts) that willbe shown at any time but also allows you to discard all Tweets you have seen with one click.Furthermore, using TweetDeck makes sense of the flow on a Twitter topic…You will see what I mean when you begin using it!Since using TweetDeck, I have had a much better Twitter experience.So how can you use Twitter for business?Twitter is an excellent tool for LINKING and this is the real value for businesses.By using Twitter to point people to content on your website, articles you have written either onor off your website, or by linking to a service you want to highlight - you drive traffic! Copyright Mark Huber & SuccessOnTheFly Enterprises 2009 All Rights Reserved http://SuccessOnTheFly.com
  4. 4. Google also actually indexes Twitter. So your Twitter page will appear in the organic searchresults.Now, if you have a blog or website, dont waste your time using Twitter to point to your blogposts or web pages.For this you will want to use TwitterFeed (http://Twitterfeed.com)Youll get new Twitter followers by posting your TwitterFeed right onto your blog or web pages.Why is this important?Well, people who may not have known your Twitter ID can now simply click the bottom "followme link" and start following you on Twitter!How cool is that?!.To become successful in using Twitter for your business you must determine: “What would Ilike to get from this type of social media?” Then begin giving that type of value away – and youwill be immediately rewarded with a growing following!Many times people who you follow will in turn choose to follow you. Thats how you initiallybuild up your Twitter base.Another cool “Twitter trick” is that you can reply to any of your followers directly by putting an@ in front of their Twitter ID.For example, if you wanted to send something to my direct attention use @successonthefly atthe very front of your Twitter posting and click enter.However, just remember that this post is seen by all followers on my site and on your Twittersite.Now, if you are wanting a private exchange, go to the direct message link on the Twitter.comsite and select a follower by Twitter ID name and send your message from there. This note willbe private.If you are using TweetDeck, you can just click on a followers Twitter ID icon and then select tosend a direct message or @reply to them. TweetDeck will automatically insert the correctsyntax for you in the Tweet.Following are some Twitter applications that can really make life and your workload less likework and more like fun – all the while keeping you productive and “on top” of things…Twuffer (http://Twuffer.com) – Twuffer is a Twitter post scheduler. With Twuffer you canschedule select a posting schedule by day and time of when you want your Tweets sent out.On a side note: To make maximum use of the 140 characters you are limited to with Twittermake sure to take advantage of TinyURL at: (http://www.TinyUrl.com) to change any longURLs you may have to save space. This way you can write more without wasting space on along URL. Copyright Mark Huber & SuccessOnTheFly Enterprises 2009 All Rights Reserved http://SuccessOnTheFly.com
  5. 5. TweetBeep (http://tweetbeep.com) This application allows you to manage your online Twitterreputation.How you use Twitter and its various tools and applications is all about YOUR personal businessneeds.The very best advice I can give you is begin using Twitter now!And all of the very best to you as you begin creating a following for you - your brand and yourbusiness and for your online success!Cheers!Mark HuberPS: Feel free to:Follow Me:http://Twitter.com/successontheflyClick Me:mhuber@SuccessOnTheFly.com?subject=Mark_Lets_ChatListen To Me:http://www.blogtalkradio.com/successonthefly/Visit Me:http://SuccessOnTheFly.comhttp://TalkAndMakeMoney.com Copyright Mark Huber & SuccessOnTheFly Enterprises 2009 All Rights Reserved http://SuccessOnTheFly.com